As a freelancer, communicating on social networks is essential to get known, manage your image, and deepen relationships with clients. But keeping your pages active regularly isn’t easy! You constantly need to find useful information and content for your community. To help you, here are 10 post ideas to liven up your Facebook, Instagram, LinkedIn, Snapchat, TikTok or Twitter pages if you’re a freelancer!
1. Completed projects
As a freelancer, your primary goal on social networks is to improve your online reputation. You must demonstrate your skills and professionalism. The best move? Share your latest completed projects!
This increases your prospects’ trust, which can encourage conversions. When sharing your recent work, provide details about the assignment. What was the concept or the brief? How did you collaborate with the client to complete the project? What did they gain at the end of your engagement (increased revenue, more leads, more site visits, etc.)?
2. Your latest offers
Have you added a new skill to your freelance toolkit? Offering an exclusive promotion on a service? Launching a training course? Share the news with your community! It will help you attract qualified prospects or convert the undecided.
3. A carousel of tips
Your community loves tips and tricks. That’s actually one of the main reasons they follow you. Be sure to demonstrate your expertise and skills by sharing best practices on your social networks.
For that, use a high-performing format: the carousel! You can publish a step-by-step tutorial or a top 5 of your best tips to solve a problem.
4. Live lessons
Facebook, Instagram or LinkedIn let you broadcast live videos to engage your community more. Use them to offer classes or webinars to your audience.
Regarding topics to cover, identify the pain points recurring issues of your typical client or educate your audience on certain “obscure” themes of your profession.
You can then reuse these videos to support your content strategy. Add them to your YouTube channel or use them as a lead magnet to attract qualified leads.
5. Your clients' achievements
Has your client just moved into new premises? Have they added a new feature to their website or app? Have they received funding or recently hired a new employee? Post it on your social networks!
Sharing your clients' successes allows you to be indirectly associated with them, which is positive for your image. Also, by sharing your clients' posts you encourage them to do the same… and thus give you visibility. Cherry on top: this practice strengthens relationships with your clientele. You'll therefore benefit in more ways than one by sharing your clients' achievements!
6. Client testimonials
Has a client praised you highly? In addition to featuring them on your website, post this testimonial on social media. Turn it into an Instagram image with the client's portrait and their comments about working with you. This can make you even more attractive to your followers, who might decide to become your clients in turn.
7. Industry news
You need to show your ideal clients that you keep up with news in your industry: this lets you adapt your offers to the market. Follow specialist blogs and media to share content that will interest your audience. You can reshare links directly or turn them into infographics or microcontent. The goal is to provide fresh, useful, and relevant content to your community while positioning yourself as a reference in your market.
8. Content from other freelancers
Collaboration rather than competition! If another freelancer creates a resource your clients can use, share it. Of course, tag them… They will be grateful and may return the favor by giving you visibility!
You are not obliged to share your competitors' content; there are surely professions complementary to yours. For example, an SEO specialist can very well share an article by a web copywriter that gives best practices for writing a meta description. Such information will surely interest their community.
9. Your passions
It's important to show your community that you are not a workaholic. By sharing your hobbies, the last movie you saw at the cinema, or the last book you read, you humanize your communication while building a connection with your audience. It also shows your followers that you cultivate yourself!
10. Your behind-the-scenes
What does your face look like when you're in the middle of a service? Does your desk have cool objects? Do you have a preferred place to work (café, co‑working space, park…)? Showing behind the scenes humanizes your activity while helping prospects imagine working with you. Use stories or lives to showcase your backstage and engage your community.
Here are 10 ideas that will help you animate and engage your community! For a successful social media strategy, the key is to alternate between useful posts, human content, and entertaining information. Find the right balance before you start!
