Some information about Google (and sometimes Bing) and its search engine, gathered here and there unofficially over the past few days, with this week’s agenda including some answers to these worrying questions: is it risky to have the same link multiple times on a page? Is it wise to redirect all pages from an old domain to a single landing page?
Having multiple identical links on the same page is acceptable
According to John Mueller, the presence of multiple identical links on the same page is perfectly acceptable and even very common. He clarified that this causes no problems, especially if the links in question are found in navigation elements places such as the main menu, the footer, the sidebar, or related links.
Source: Search Engine Roundtable
Reliability rating: 
We agree!
It is indeed quite common to have multiple identical links, notably as part of navigation links. However, we recommend varying anchor text when possible if the links appear in the body text, otherwise you risk alerting Google, which could interpret it as an attempt at manipulation.
Goossip #2
Just because a redirect works doesn't mean it's optimal
John Mueller explained that a landing page (landing page) could appear in search results for an e-commerce query, even if it contains little content, notably thanks to the many redirects that point to it. In the example asked about on Bluesky, all pages of an old domain were redirected to the landing page of a new site, which is not optimal according to John Mueller: " What they do is a soft or crypto redirect, and they do it N:1 (which means all the old pages point there). In both cases, transferring information from the old site is difficult, if not impossible." The Google representative took the opportunity to refer the user to this explanatory page.
Source: Search Engine Journal
Reliability rating: We agree!
Even if a redirect works, as in the example mentioned, the fact that it is not optimal (unlike a true migration) poses a risk. A competitor simply doing better can cause the site to lose its rankings.
The article "Goossips SEO: Internal Links, Redirects" was published on the site Abondance.
