If checkout represents a major issue for merchants, they must also keep up with the accelerated digitization of payment journeys. Today in France, as elsewhere, the modern consumer has become accustomed to the convenience of technology. Moreover, 70% of users opt for card payment, either contactless or via their smartphones.
Omnichannel payment has therefore become an essential business lever to maximize conversion. Indeed, by providing payment across all their channels, merchants multiply their sales opportunities with ease, whether in-store, by phone, or online.
This is the whole point of an omnichannel strategy: focusing on improving the customer's shopping experience. In this article, myPOS and Codeur.com present all their advice to help you choose your payment solution as part of your omnichannel strategy.
1. Select a card payment terminal suited to your business
To avoid missing any sales in-store or at trade shows, you will need to carefully select your payment terminal so that it is adapted to each consumer and to your needs as a merchant.
Choose devices that accept all types of debit and credit cards issued by the major card networks worldwide. Also verify that the device supports contactless payment and the processing of mobile payments (Google Pay, Apple Pay, etc.), which are essential today.
- Do you sell at trade shows? Choose a mobile payment terminal Standalone (no connection to another device) and wireless.
- Are you a restaurateur? There are mobile terminals that, in addition to their traditional role, offer "smart" features such as accepting tips.
Study the different market offers to select the one that will best meet your expectations and those of your customers.
2. Optimize online payments
If the merchant spares no effort in perfecting his products, the definition of the good marketing strategy and the search for new customers, he needs to be assured of the stability of his payment methods. Whether online or in-store, he must choose a simple, secure solution that allows rapid payment of the order.
Therefore plan a reliable, high-performance payment gateway on your online store. It must be fully secure and integrate perfectly into the shopping journey on your site.
Make sure the solution you are considering complies with the many international regulations and standards established to protect consumers and combat fraud. For example, your online payment solution must support 3-D Secure authentication, where the customer confirms their purchase using a specific code.
Also ensure you minimize payment steps and avoid lengthy procedures during the checkout process.
Check that the chosen solution offers checkout APIs and plugins suitable for integrating with your store, as well as a support team reachable by email and phone to help you set up your checkout flow, as myPOS does.
3. Think mobile!
If mobile payment was already trending, the health crisis has further accelerated the movement. Avoiding physical contact has become the norm, whether by paying with one’s own smartphone or via QR code.
Having a mobile POS terminal is therefore recommended everywhere, whether in-store or when traveling.
If it owes its popularity to the health pass, the QR code is also a smartphone payment method that is gaining ground.
4. Adapt your point-of-sale software
Choose a POS software suited to your activity and needs is essential.
Its main role is to take payments and record purchases, but not only that! An effective POS software lets you manage inventory as well as the various accounting and tax operations related to purchasing and sales transactions.
Choose it carefully so that it is perfectly adapted to your commercial activity and compatible with your different payment solutions.
5. Manage all your channels from a single portal
As an omnichannel store, you cannot afford to multiply payment interfaces that are not linked together. Not to mention the accounting errors you could create with multiple accounts, you would also be unable to provide the omnichannel customer journey seamless, personalized experience that consumers expect today.
Consequently, it is recommended to manage all your payment solutions from a single portal.
myPOS enables management of multiple payment methods—by phone, online and in-store—through a single online business account with no fees. Whatever the size of your company or your activity, this platform lets you manage your funds instantly and view your sales with intuitive reporting tools.
Conclusion
Today, buyers no longer accept constraints of time and space. Choosing an effective omnichannel payment system has therefore become essential to ensure a high-quality shopping experience and increase sales.
myPOS meets all the requirements listed above. Whatever your activity, with myPOS you will find the right payment solution to offer your customers an exceptional omnichannel experience.
