You have finished the creating your online store with Prestashop and you don't know where to start to improve your SEO ? This article will help you!
Optimize your organic SEO is the best way to increase traffic and the conversion raten of your e-commerce. Working on your natural referencing takes time. That's why we made a selection of Prestashop modules to support you in your SEO.
First of all, let's take a quick look at what SEO is and why it's so important for your e-commerce.
Search engine optimization: what is it?
The organic SEO is described as the set of techniques aimed at placing a site or its pages among the top search engine results. In practice, SEO will help you to place your online store on the first page of Google resultsDepending on users' queries, your site should rank favorably among the top results, if possible.
To put it simply, at the moment, a website, however well-made, without SEO is a site that does not exist for Google. Conversely, the more you meet Google's criteria, the higher your site climbs in search results. This is how you will have good visibility on the web.
Note that there is no free plugin for SEO. They are all paid; PrestaShop uses the best modules developed by experts in the field. However, you don't have to break the bank to get quality SEO, rest assured. Especially since your return on investment will be excellent afterwards!
What are the main SEO criteria?
There are around 200 SEO criteria; we won't list them all. We'll focus on the main ones that play a key role for your PrestaShop store.
The main SEO criteria are:
- High-quality, unique content
- Relevant, targeted keywords used at the recommended density
- Content must include tags (hn tag, title tag, meta, etc.)
- Backlinking: links from other sites (authority links or sites on the same topic)
- Readability of your menu structure
- Your website's loading time
- Security (SSL/HTTPS certificate)
- A blog that is updated regularly
- Link building and internal linking: they must be well organized and present (redirecting to other products, to blog articles).
- Bounce rate: it should be optimized so visitors spend time on your site instead of systematically "bouncing" to other pages.
Do you feel like it's a Herculean task? Admittedly, it's not easy but PrestaShop has created modules to help you with your SEO.
We have selected 10 for you so you understand what should be prioritized. If you need support from a professional for your SEO, some SEO experts are there for you on Codeur.com!
The 10 PrestaShop SEO modules
1- Complete SEO (tool + audit) – SmartKeyword
The module Complete SEO ranked No. 1 on Google thanks to the SEO recommendations. This extension is the combination of several modules into one :
- Full audit Page optimization: it gives you SEO scores and advice to improve those scores.
- Automatic optimization Meta tags: category pages, products, CMS, brands, blog.
- Step-by-step guide to theContent optimization of your pages: meta tags, H1–H6 structure, word count, content relevance, data structuring, semantics, etc.
- Rules for theOptimization of your internal linking Use relevant links to redirect between your pages.
Highlights:
- Increase your traffic
- Alerts about the optimizations to implement on your online store via its personalized dashboard
- Organic search optimization across all search engines
2 – SEO Expert (search engine optimization)
The module SEO Expert automates your SEO by generating personalized contentYour keywords appear in strategic places on the site: meta description, title tag, URL, etc.
Consequently, it will save valuable time (more than 40 hours according to the developer), while ensuring your improved search rankings search engines.
Highlights:
- Considerable time savings
- Organic search optimization across all search engines
- Increased traffic and higher conversion rates
3 – SEO Internal Linking PRO – Internal links for SEO
The module SEO Internal Linking Pro includes links between the pages of your online store, for you in no time. The internal linking plays an important role in your organic SEO.
With this extension, you only have to define the keywords you want your e-commerce to rank for. In short, the most important pages on the site that you want to link, and the plugin takes care of the rest ! Warning, for SEO, the links must be relevant. If you use them too aggressively, Google won't like it.
Highlights:
- Makes it easier for visitors to navigate your website
- Optimization of your organic search (SEO)
- Increased browsing time on your e-commerce site
4 – Prestablog: a professional blog for your store
The module Prestablog has been awarded from to several times to the PrestaShop Awards. It is seen as the "best traffic module". This 100% French extension is a valuable tool for your SEO and the creation of your blog.
This plugin offers many features for the proper using a blog. In addition, you benefit fromcustomization tools high-performing for the user experience.
Prestablog is an all-in-one module:
- Improvement of your digital marketing strategy
- Optimization of your organic search (SEO)
- Customer retention
- Creation of relevant content
- Increased online visibility
Highlights:
- Optimization of your SEO
- Optimizing your online store's visibility on search engine results pages
- Customizing your blog to your preferences
Don't wait any longer and add it now a blog to communicate with your visitors, provide them with buying guides, usage tips, or make them aware of current trends.
5 – URL Redirection, manage 301, 302, 303 and 404 URLs
The module URL redirection aims toavoid dead or unnecessary links on your e-commerce site.
Search engines don't like links that don't lead anywhere.
It's also a an asset for your visitors' navigation. If they encounter an empty link that returns an error, they might leave your shop abruptly without making a purchase.
What exactly does this module do?
- Integration of permanent (301), temporary (302), and other (303) redirects
- CSV import for bulk redirects
- Prevents 404 not found pages
- Redirect old URLs to new ones
- Redirect visitors from nonexistent products to related products
Highlights:
- Improve your search engine rankings
- Increase your sales
- Reduce early departures from your online store.
6 – Ultimate Page Cache
The module Ultimate Page Cache increases loading speed of your online store. This extension has 8 years of experience, and uses a cutting-edge technology to speed up your websiteIt is an important criterion for your SEO. A site that takes a long time to load is not appealing to users. Often, they leave the page to go to another site that will load faster.
Note thata site that takes more than 5 seconds to display will be ranked lowerWith this plugin, your ecommerce site will be cached on the server and browsers. As a result, it will display much faster, which will benefit your organic search ranking.
Highlights:
- Increase your e-commerce loading speed
- Improve your organic search ranking
- Grow your traffic and sales
7- FAQ Pro (Frequently Asked Questions) Pro
The module FAQ Pro allows you to create your FAQ page which is an integral part of your SEO strategy. This extension offers all the features allowing you to make your an e-commerce site that is attractive and relevant to Google. You can design a unlimited number of FAQs that will generate highly targeted traffic. You make it easier for your customers to search, which will also increase your conversion rate.
Highlights:
- Increase customer trust in your online store
- Optimize your Google SEO
- Quick and simple answers for internet users
8 – Mega Menu Pro: Visual drag & drop
The module Mega Menu Pro makes navigation easier for your users with a attractive menu. It was voted one of the best plugins of 2022. The extension has a elegant design, it is easy to use with a mode drag-and-drop and it is mobile-friendly. This module contains 5 templates and a color customization according to your preferences. You make your online store readable, with a dattractive design. Customers particularly like beautiful websites, it's a retention factor.
Highlights:
- Optimization of your organic search (SEO)
- Increase your traffic
- Makes navigation easier for your customers
9 – Product + Shop Reviews, Loyalty Points + Google Snippets
The module Product + Store Reviews allows you to have comprehensive information about customer reviews. They can give their opinions, ideas and feelings about products. It makes your an attractive and appealing online store. This extension offers several features:
- Product reviews
- Store reviews
- Loyalty program
- User profile
- Google Rich Snippets (classic Google search results enhanced with additional data)
This module has been named Best Traffic Module in 2019 at the PrestaShop Awards. It increases considerably the your e-commerce traffic, in addition toimprove your SEO.
Highlights:
- Increased reassurance for your visitors
- Optimization of your organic search (SEO)
- Increase in your traffic and conversion rate
10 – Advanced Search 5 – Filters & SEO Facets
The module Advanced Search 5 boosts your organic search ranking thanks to the faceted navigation. Facets are defined by the automatic generation of a multitude of SEO-optimized result pages. This extension contains a optimized page generator. You will be able to select your SEO improvement criteria and the module takes care of the rest. Consequently, you increase your visibility just like your reputation. All of this, with no copied content and unmatched speed.
Highlights:
- Organic search optimization across all search engines
- Makes it easier for users to search your online store
- Increase in your visibility, reputation, and traffic.
These 10 PrestaShop modules are all listed as Bestsellers on Prestashop AddonsThey are all allies for optimize your organic search rankingThanks to a better ranking in the results, you will attract more visitors and therefore increase your revenue.
To help you create or modify your PrestaShop e-commerce, you have the option of hiring a professional to assist you: freelancers specialized in PrestaShop development are available on Codeur.com!
