6 tips to win clients with a live tweet

Do you want to make the most of the events you attend? Have you thought about sharing them live on Twitter? It's a great opportunity to build a targeted audience and increase your influence in your industry. This is called Live Tweeting!

Tweeting an event live lets you show your followers events they would have liked to attend in person. It's in a way the "coverage" of an event. And you, as the "reporter," have the power to convey all the information your followers want to hear or see.

Live Tweeting offers many advantages, but like anything on social media, you shouldn't do it carelessly. Here are some tips to help you make the best use of live Tweeting for your business!

What is a live-tweet?

This is an action that involves sharing what people are saying during an event or conference live.

This requires participants to focus on the event's main hashtag. Everything you tweet during that time will attract attention and have a real impact.

Drive targeted traffic to your site

Live-Tweeting is an excellent way to gain new followers but also to direct them to your website. To do this, your Twitter profile must be connected to the event participants who are following the relevant hashtag.

Here's how to set up your profile to encourage people to click the link to your website.

Add a link to the event on your page

Rewrite your Twitter page description to link it to the event.

For example, if the event is about social media marketing, mention this topic and the event’s specific hashtag.

Create a dedicated landing page

Create a landing page about the event with a free download that complements this event.

For example, offer tips for small businesses to master social media marketing. If you're at a trade show, add a code participants can use to pick up a gift at your booth. This link should be placed on your Twitter page under your site name.

Create a hashtag

Make sure to feature this link on your account. Include the hashtag of the event and an eye-catching image so this post stands out from your competitors.

Embed a Twitter widget

On your website, create a Twitter widget that displays all posts about the event.

You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed this on a page of your site and insert a sidebar with relevant information about your business and contact options.

Then tweet this link to other attendees.

Present your services

There are a number of ways to mention your services during a Live-Tweet without spamming the event hashtag. One approach is a side-tweet method.

Take notes, share key ideas and relevant statistics from the various sessions in a well-organized document or a infographic quickly. That way, you can use this free content to drive your followers to your company website, use it to offer an e-book and thereby obtain the email addresses of qualified leads. Later, you can present your services to those prospects.

Generate buzz around the product

Use Live-Tweeting to generate interest with a contest or an important announcement. Make sure not to spam the event hashtag.

Startups often benefit from Live-Tweeting at major tech events. You can spark interest by tweeting about your products or services throughout the event.

Capture journalists' attention

Before the event, you should find out whether journalists or bloggers will be present.

Often you can get a list of these people from the organizer. Don't hesitate to request that list a few days before the start.

Note the names and accounts to keep an eye on them. Create a private list to more easily follow their tweets. Don't hesitate to retweet when it's relevant.

If you're launching a product or making an important announcement, let journalists know you're available for questions during or after the event.

Create a digital press kit with high-quality photos, a press release, and a link to your webpage.

Create a Google Alert to track articles that mention your company. If you find one, tweet a link to the article with the event hashtag. Don't forget to also share the article on other social networks.

Connect with influencers

One way to build relationships with influencers is to Live-Tweet their talks.

Make sure you've identified the corresponding Twitter account, then start tweeting phrases taken from the talks. These are useful for people at the event as well as for those interested in the topic who couldn't attend.

Your tweets can be seen by the speakers. They will become aware of you and your brand. They may retweet some of your messages. A good way to create a connection between you and the influencers.

You can even go a step further by interviewing these influencers for your own content. If you build a relationship with them during an event, ask them if you can pose questions.

To make a lasting impression, determine why people follow an influencer and what their interests are. Don’t forget to share your interview with the person interviewed so they can share it with their followers.

Establish an expert reputation

When you live-tweet an event, you have an opportunity to promote and raise awareness of your brand like never before. Depending on the event, you may be able to obtain transcripts of presentations in advance because they are sometimes included in press kits.

If your blog covers the event’s theme, you may be entitled to that coveted access.

The information in that press kit can help you plan your tweets during the presentation (quotes, links, images). Preparing your tweets in advance helps you build your reputation with all internet users.

Because images are more persuasive and can easily go viral, creating visual brand content in advance can increase audience attention.

Prepare image templates in advance with your brand logo so you can insert conference quotes later.

Remember that graphics must follow Twitter’s guidelines. You will therefore need several people to produce them. Ask a freelance community manager to help you.

How to prepare for the event?

Although live-tweeting may seem very spontaneous, it doesn’t happen by chance! Twitter is an excellent medium for broadcasting information and documenting events in real time. But that also means you’ll have to keep up with the platform’s frantic pace or risk falling behind.

Prepare well in advance so you’re ready to act quickly and remain relevant while live-tweeting the event. This will help you stay organized as the event progresses and will prevent you from becoming completely overwhelmed, or worse, making a mistake.

Before the event, do your research and plan what you want to do. For example, if you plan to provide a recap of a specific conference, prepare your note-taking in advance by creating a format you can simply fill in and share. Prepare a few visuals to share in your tweets.

You can also pre-write some tweets if you know the schedule for the event. If there are several of you, clearly define how you will divide the tasks.

Also consider making a document with the hashtags to use and the names and handles of the various speakers to avoid making mistakes.

Finally, let your audience know in advance that you will be attending the event.

How to create a presence for your brand when you don't attend the event?

You are not required to attend an event in person to have an impact.

If you are unable to attend, you can still be active on Twitter by following the live-tweet and participating (comments, retweets, observations…). Also feel free to create your own content related to the event.

If you are lucky, most of the events are broadcast live on the Internet. An excellent option if you don't have the budget to travel there.

Tips for an effective live-tweet

Conclusion

Live-tweeting is the main source of information during an event. So if you go, prepare a strategy for Twitter.

Your visibility will increase with your target audience and you will be able to make new contacts.

No time to feed your Twitter account? Find a freelance community manager on Codeur.com !