For a few days, a new course dedicated to AI Search – GEO has appeared on our platform FormaSEO. Offered by Vincent Terrasi, an expert in AI and data applied to SEO, this online course immerses you in the world of Optimization for Generative Engines (GEO), teaching you how to optimize your content for AI-powered search engines like ChatGPT, Perplexity, and Google SGE.
Do you feel that AIs are disrupting online visibility but don't know how to adapt? This course was designed for you!
What exactly is GEO?
GEO stands for "Generative Engine Optimization."
In plain terms? It's no longer just about appearing in traditional search results, but rather in the answers generated by the AI. Because yes, today more and more engines provide enriched answers directly written by an artificial intelligence. And the real question becomes: is your content cited there as a source?
This is where this course comes in: it teaches you how to structure, write, and optimize your pages so they are picked up in these AI responses.
A complete, practical, and up-to-date course
The training AI Search – GEO is offered by Vincent Terrasi, a recognized expert in SEO and AI, former Chief Data Officer at Oncrawl and consultant at Semrush.
It is based on 5 progressive modulesblending theory, hands-on demonstrations, multiple-choice quizzes, and concrete advice to adapt your SEO strategies to AI engines:
Introduction to AI Search and generative engines
Understanding how AIs reason (LLMs, data, sources…)
Focus on Google AI Overview
Comparison: ChatGPT, Bing Copilot, Perplexity, You.com…
Bonus: automation with agentic AIs (no-code, scraping, semantic analysis)
With around 2 hours of videospractical workshops and comprehensive educational support, you’ll have everything to Make GEO your own and begin to incorporate this approach into your projects or your content strategy.
Who is this course for?
Wondering if this training is for you? Here are some profiles who will get the most value:
SEO consultants : to stay at the cutting edge and advise your clients on new AI-related practices.
Content creators and writers: to understand how AIs retrieve, summarize, and cite your articles.
Digital marketing managers : to adapt your SEO strategies to evolving SERPs.
Entrepreneurs and freelancers : to anticipate the impact of AI Search on your web visibility.
Why train in GEO today?
Because AI Search isn't a fad, it's a profound transformation of SEO.
Google, Microsoft, OpenAI—all now integrate AI into their search experience. Those who know how their content can be cited or integrated into AI responses will have a head start over the competition.
The article “New SEO AI Search training – GEO: What if now is the time to get ahead?” was published on the site Abondance.
