Do you have an e-commerce business? You know that Amazon is a must if you want to sell your products. With 17.3% market share, Amazon is the leading site in France.
Thanks to its Marketplace service, independent sellers can market their products and also communicate.
Indeed, a presence on Amazon can improve your ranking on search engines and notably on Google, which, like Amazon, is among the GAFAM, the web giants!
How optimizing your SEO on Amazon ? Here are some ideas!
1. Take Amazon’s algorithm into account to rank well
In France, customers who shop online buy 22% of their products on Amazon. Moreover, the number of online purchases increases every year.
Customers appreciate having choice, customer reviews and home delivery. Amazon has such renown that customers who want to buy products go directly to the marketplace, without even going through Google!
That's why any company that wants to sell its products on Amazon must work on its search ranking on the site to optimize sales.
To do this, they must know the algorithm used by Amazon, A9, which takes into account:
- Keywords,
- Shipping conditions,
- Statistics,
- Popularity,
- Sales,
- Defective products.
Also read: E-commerce for Dummies: the guide to starting an online shop
2. Choose the right keywords on Amazon
On Amazon, you can fill in keywords — there are 5 of them, so choose them well!
Fields can contain a maximum of 50 characters, so you can try long-tail keywords. You must, of course, find the keywords that will allow you to rank.
The ideal here is not to choose 5 keywords related to your activity or your company. You should focus only on the product being sold! Choose a striking keyword and synonyms. This will give you better visibility.
On Amazon, some very generic keywords are not available to new brands. You need to wait to make your first sales and become known to Amazon to access them. To find inspiration and the right keywords, we recommend using the search bar!
Also read: 6 words to use on your e-commerce site to boost sales
3. Write a clear and complete product page
Everything that makes up the product page can improve your ranking on Amazon.
You should therefore pay particular attention to its writing.
- Find a clear title
- Work the 'bullet points', because these are the points Amazon shows to users. There are five of them and they must contain essential information. You must entice and convince the customer.
- Write a striking product description. It is limited to 2,000 characters.
4. Improve the user experience on Amazon
Your future customers will visit your Amazon pages. Make sure they find the information they're looking for. The product page must be well-ranked.
A customer expecting a happy event and looking for a stroller should not end up with models meant for dolls!
Important details also need to be highlighted, such as the warranty, color, size, etc. If a customer can’t find the information quickly, they will leave the page. Also consider including high-quality images.
Pay special attention:
- In stock,
- to your return rate, which can be a drawback if it is too high,
- and obviously your price.
Also read: Out of stock: what SEO strategy should you adopt?
Finally, know that the more sales you make, the better your SEO will be. So be patient and polish your page to attract buyers. You can also tell your customers about your presence on Amazon!
For product SEO, Amazon takes into account the type of partnership between the seller and the platform. Priority is given to those who have chosen the Fulfillment by Amazon service.
Also read: E-commerce: the essential checklist to verify the quality of your SEO
5. Look at what competitors are doing on Amazon
To write your product page or create content that will appeal to your audience, you can look at what your competitors are doing. Identify the brands that sell products similar to yours and, above all, the most popular ones.
You can draw inspiration from their content. It’s especially useful to see in what order information is presented and which points the brands emphasize.
Also read: 6 tools to find competitors' keywords
6. Encourage customer reviews to build trust
Customer reviews play a crucial role in SEO and conversion on Amazon.
Encourage your customers to leave reviews by offering excellent customer service and sending reminders after purchase. The more positive ratings a product has, the more likely it is to appear at the top of search results.
Also make sure to respond to comments, both positive and negative, to show that you’re listening and that you value your customers’ experience.
7. Track SEO performance
Once everything is launched, monitor your SEO.
Amazon gives you access to statistics, so you should pay attention. Take the time to identify your strengths and weaknesses and, above all, don’t hesitate to fix your pages.
Also read: Brand marketing VS performance marketing, which to choose?
Need content for your Amazon product pages?
Whether for your e-commerce site or your Amazon pages, you can count on Redacteur.com and enjoy impactful content that will help boost your sales!
Order your product page descriptions on our web writing platform to get texts optimized for search engines and for Amazon!
The article Optimize your SEO on Amazon with 7 simple tips first appeared on Redacteur.com.
