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Bing Chat vs ChatGPT: two different but complementary AIs?

Torn between Bing's artificial intelligence and ChatGPT? If you're curious about the differences, similarities, and possible uses of these two AIs, you're in the right place!

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Artificial intelligence is shaping how we interact online, and two giants of this revolution, Bing Chat and ChatGPT, clearly stand out. But what are the specifics of each, and how can they enhance your digital experience? That's what we'll detail in this article!

What is Bing Chat?

A feature of Microsoft Bing, the famous search engine from the creators of Windows, Bing Chat entered the AI scene in 2021. This interactive chatbot allows users to converse with Bing to get precise answers to various queries.

The strength of this AI lies in its ability to combine advanced search features with a conversational interface. Thanks to its response model, Bing Chat can:

  • Communicate in multiple languages, such as English, French, Spanish, Chinese, or Japanese.
  • Respond in three modes: balanced, creative, or precise, depending on the user's needs.
  • Generate complex text content such as poems, stories, blog posts, code, essays, songs, emails…
  • Create an image from a text description.

Unlike other chatbots, like ChatGPT, Bing's AI identifies itself as a search engine rather than a virtual assistant. It does not claim to have a personality or its own consciousness. It presents itself as a tool serving the user, able to provide objective and factual information.

With Bing Chat, it's impossible to engage in argumentative, emotional, or confrontational discussions. In the event of a confrontation, it prefers to end the conversation.

What is ChatGPT?

At its launch on November 30, 2022, ChatGPT marked a technological breakthrough in the field of virtual assistants due to its ability to generate nuanced, contextual responses. This quality comes from its GPT model, an algorithm that uses a deep neural network to generate text from a prompt (description or instruction).

The AI developed by OpenAI was trained on a large corpus of web content, which allows it to master the rules of natural language. The only caveat: its knowledge database stops at 2021.

Like Bing's AI, ChatGPT can:

  • Generate text in any language, including blog posts, emails, poems, stories, social media posts, etc.
  • Summarize, correct, and translate content, and also help users optimize it.
  • Write, correct, and improve code.
  • Engage in smooth, natural, and engaging conversations with the user.

It is precisely this last point that sets it apart from other AI chatbots.

Bing Chat vs ChatGPT

In the AI battle, how do you choose between the Bing chatbot and ChatGPT for conducting research, generating content, or simply boosting your productivity? To answer that, it's essential to understand the differences in interface, conversational capabilities, integration, and data protection.

User interface

Bing Chat's advantage is providing quick, direct access to information. Conversational and writing panels offer options to choose from so the user can refine their needs and receive a tailored response.

ChatGPT uses an equally intuitive user interface, but it's a bit more complex to use. Here, you really need to enter into a conversation with the AI to detail your needs. ChatGPT relies solely on prompts, so you'll have to discuss and specify your expectations "manually."

Conversational capabilities

Bing Chat uses Microsoft's Turing Natural Language Generation (T-NLG) model, based on a groundbreaking neural architecture. T-NLG can produce coherent, fluent, and informative text using web data.

ChatGPT uses the GPT-3 (and GPT-4) model, which is the largest text-generation model in the world, with 175 billion parameters. OpenAI's chatbot can thus converse on any subject, express opinions, emotions, humor, and even imitate famous personalities.

However, Microsoft has recently enhanced Bing Chat with the GPT-4 model to expand its conversational capabilities and enable the generation of more creative, yet still reliable, responses.

Integration and compatibility

Bing Chat offers integration advantages with the Microsoft 365 suite, notably with its brand-new AI: Microsoft 365 Copilot. Outside the Windows ecosystem, this chatbot is not easy to integrate.

Conversely, ChatGPT has a more open API, allowing it to interface with third-party tools or applications like Discord, Slack, HubSpot…

Data protection and security

Bing Chat and ChatGPT are both subject to ethical issues related to the use of AI and user data.

Bing Chat adheres to Microsoft's data protection principles. The company's policy aims to ensure reliability, security, transparency, and accountability in the use of information. Microsoft commits to complying with applicable laws and regulations, such as the GDPR. Accordingly, Bing Chat does not collect or store users' conversations unless they explicitly consent.

ChatGPT follows OpenAI's ethical principles, which are based on positive and benevolent AI. Like Bing, ChatGPT protects user data by complying with current standards and notably the GDPR. The tool does not collect or archive any conversations unless users explicitly consent.

Even though both AIs are aware of privacy issues and strive to respect them, it's important to remain vigilant and responsible about the information you share.

Browse with Bing: ChatGPT surfs the web!

If you like Bing Chat's factual, up-to-date side but prefer ChatGPT's conversational fluidity, then the "Browse with Bing" feature is made for you!

This option, which had disappeared from ChatGPT, is back to the delight of users.

Until recently, one of OpenAI's major challenges was its inability to browse the web. Although trained on a vast dataset, that training stopped in September 2021.

However, in May 2023, OpenAI struck a deal with Microsoft to allow its AI to navigate Bing to extract data from the search engine. But users managed to bypass paywalls and access premium content via the chatbot… The feature was therefore temporarily disabled.

After that interruption, "Browse with Bing" makes a grand return for ChatGPT Plus and ChatGPT Enterprise subscribers. This feature should roll out to the entire community soon.

How to enable the Browse with Bing option on ChatGPT?

To use it, simply open a new conversation and hover over "GPT-4".

A dropdown menu will appear where you can select "Browse with Bing".

Then type your query to get a detailed answer based on sources provided by the search engine.

Our tip for combining Bing's AI and ChatGPT

The combination of Bing Chat and ChatGPT aims to offer users an AI that not only answers their questions but also guides them through the vast sea of information available online. This collaboration is a step forward toward the future of interacting with AIs.

By combining the strengths of the two chatbots, the answer to the question "Bing Chat or ChatGPT?" becomes obvious: "Both, of course!".

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