Since its launch in 2016 and with one billion active users, TikTok has become the must‑use platform for content creators and businesses looking to expand their visibility. Yet one question remains: how make money on TikTok in 2025?
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In this article, we will explore the reasons to get started, the main audience present on the platform, and the different ways to monetize your TikTok profile and turn it into a potential source of income.
Requirements for making money on TikTok
When it comes to income on TikTok, a few factors need to be taken into account. Some criteria apply directly to you:
- You must be at least 18 years old
- You must be based in France, in Germany, in Spain, in Italy, in the United States, or in the United Kingdom
- Your account must comply with TikTok's Community Guidelines and its terms of use.
TikTok offers a variety of monetization tools for creators, such as the Creator Fund, an ad revenue-sharing program called TikTok Pulse, and a tipping feature. To access these features, you must reach a certain number offollowers and of views :
- To join the Creator Fund: you must have at least 10,000 followers, and have reached at least 100,000 video views during the previous 30-day period.
- For the TikTok Pulse program: you must have at least 100,000 followers and have posted at least 5 videos in the last 30 days.
- To receive tips: you must have at least 100,000 followers.
How to make money on TikTok as a content creator?
To succeed on TikTok, it’s important to post original content regularly and have a strong, engaged audience, including on other popular channels like Instagram and YouTube. The more you grow your follower list across different social platforms, the more attractive you become to brands.
Here are some techniques to make money on TikTok if you are a content creator.
Create sponsored content with TikTok Creator Marketplace
TikTok provides its users with the TikTok Creator Marketplace, a platform that connects brands and influencers so they can create sponsored content easily.
By appearing on the marketplace, you indicate to brands that you are open to collaborations. Marketers can view your profile and contact you directly to create sponsored content.
You can then increase your earnings by creating videos to showcase the products or services of brands that want to work with you!
If you don’t have a large follower base but your niche is engaged and high-quality, you can start working with small brands that have less advertising budget. It’s good to start with a respectable base rate because you don’t want to undervalue your skills. You can also use this base rate as a floor when asking for higher compensation in the future.
Collect LIVE Gifts
TikTok created an option that allows some content creators to receive donations from their fans. With this feature, followers can show their support for the people they follow.
The Live gifts They are rewards that subscribers can give to their favorite creators for hosting a live. TikTok has a feature called Coins that your followers can buy and then give to you during live streams. Coins start at $1.39 for 100 coins and can be given to you directly or used to buy gifts on your behalf. This allows your followers to show their appreciation for your content.
This feature gives creators a way to connect with their audience while opening another monetization channel.
To optimize your live streams, consider:
- Check the quality of your connection and your equipment.
- Stream when your community is most active.
- Use hashtags to broaden your audience.
- Post videos during your live stream: the link to your live will appear on your posts, allowing you to reach even more people.
Join the TikTok Creator Fund
The Creator Fund TikTok aims to reward content creators on the platform. They are paid based on various criteria, such as the number of views a video receives, the level of engagement it generates, and compliance with the social network’s community guidelines.
To be eligible, creators must:
- be based in a European country,
- be at least 18 years old,
- have a professional account,
- have 10,000 followers or more,
- achieve at least 100,000 views in the previous 30 days
- publish original content.
In short, creators act like independent entrepreneurs who are paid by TikTok for the views they accumulate each month.
Technically, there is no earnings cap for creators. Funds are calculated within 30 days following the previous monthly reporting period. From there, TikTok compensates creators for the views and engagement during that period.
Joining the Creator Fund isn’t available to everyone, but it can be worthwhile if you already have a large community. Be aware, however, that it’s difficult to maintain a steady income with the Creator Fund.
Enable tips on your account
If you have more than 100,000 followers, you can enable a feature that allows you to receive tips on your TikTok account.
Your followers will then be able to send you tips directly on your profile. You will receive the tip amount after deduction of the fees applied by Stripe, the payment provider chosen by TikTok.
Earn money on TikTok through affiliate marketing
The affiliate marketing is a highly prized technique on TikTok. Influencers can promote a brand through multiple posts they share, or by including affiliate links in their accounts and earn commissions when followers use those links.
Become a TikTok consultant or community manager
TikTok is a platform that is difficult to get to grips with for many businesses. The unique nature of this channel means trends change very quickly. That’s why consultants and TikTok community manager are highly sought after.
If TikTok holds no more secrets for you, you can apply your expertise, for a fee, to help companies looking to increase their visibility and engagement rate.
To succeed as a TikTok consultant or community manager, you will need to demonstrate your ability to obtain thousands, even millions of views on videos in order to propel a brand on social networks.
Make money by becoming an influencer on TikTok
One of the most popular ways to make money on TikTok is to become an influencer. If you already have a large number of followers on Facebook, Instagram, or YouTube, promote your TikTok profile on those networks and partner with the brands you want to work with.
When you have an account with a strong audience, you can take advantage of influencer marketing opportunities from companies that want to reach your fans. You can promote or do product placement in your TikTok videos, or even become a brand ambassador.
To become an influencer on TikTok, you must choose your niche and understand your audience's interests to create content that resonates with them. You should analyze your competitors, build your content strategy while staying alert to trends, and finally, engage your community with live Q&As, contests, or giveaways, for example.
Sell merchandise on TikTok
Do you have a long-standing, loyal base of TikTok followers? Why not sell them branded products that represent your channel?
T-shirts, mugs, notebooks, stickers, caps… Illustrate them with elements representative of your account or your most popular videos and turn to a professional printer to produce your merch. The possibilities are endless!
Launch a Patreon to fund your TikTok content
Your TikTok content can generate occasional revenue, but it will be difficult to establish a stable income from your videos.
What if you asked your loyal audience to support you in creating your videos? Patreon is a fundraising platform for artists and creators.
By creating your Patreon, your followers will be able to subscribe to a membership and pay you a regular amount each month to support your activity and encourage you to shoot new videos.
In return, offer them goodies or gifts, mention them in your videos and above all… create!
How to make money on TikTok as a business?
There is no one-size-fits-all approach to monetization, but the most profitable businesses generally have several diversified revenue streams. From sponsored content to organic marketing, the opportunities offered by TikTok are numerous.
Let's review some of the most common methods of make money on TikTok when you are a business:
Promote your products or services on TikTok
Being present on TikTok as a business is a proven way to promote your products or services and generate profits. It's not only a way to stand out from the competition, but also an opportunity to build and sustain your brand with a wider audience.
Thanks to your TikTok videos, you can demonstrate the benefits of your products and services, show how they work, display user-generated content for greater authenticity, or keep up with the latest trends to increase your chances of appearing on the For You Page ".
Advertise on TikTok
Several ad formats are available on TikTok to maximize engagement rates; some, however, require a significant investment:
- The hashtag challenge: You can share a video with a sponsored hashtag and invite the community to take on the challenge, which will generate a large amount ofUGC (user-generated content)The fans of your brand will become its first promoters.
- Brand takeover: The format Top View allows you to display your ad on TikTok's homepage for an entire day.
- In-feed Ads This format is the most popular: it involves having your video appear naturally in the feed as users scroll through posts. It's an excellent option to increase conversions and traffic, and a more cost-effective way to enter the market.
Also read: 6 reasons to advertise with TikTok Ads
Run an influencer partnership
Working with an influencer offers many advantages, as they can promote a product/service to their followers. They will be responsible for the creative process and will need to develop the TikTok clip concept while drawing on their own style.
You can also increase your revenue by offering an exclusive deal or promo codes to encourage people to buy.
To collaborate with an influencer on TikTok—either directly, via the TikTok Creator Marketplace, or by hiring an influencer marketing agency—you must define the partnership details by providing a clear brief including your expectations and objectives as well as the payment method.
Also consider selecting an influencer with a high-quality, engaged audience. To do so, you can request their KPIs or calculate them yourself.
TikTok's Creator Marketplace lets you monitor the results of your collaborations in real time with a tracked link in addition to TikTok's own statistics.
Set up TikTok Shopping via Shopify
TikTok is one of the most popular and fastest-growing social media platforms. With TikTok's Shopify tab, it is poised to become even more powerful for businesses.
Thanks to the partnership between Shopify and TikTok, you can link your TikTok for Business profile to your Shopify virtual store and encourage your followers to buy your products. Theshopping tab allows merchants to create a catalog of their items and include links in their posts that lead to their online store.
Consequently, customers have the option to obtain the product directly from the merchant's storefront or from the merchant's e-commerce site. By clicking the link, buyers will be directed to the Shopify store to complete the payment.
How much is a view on TikTok worth?
According to AFP, you can receive 0.4 cent of a euro for every 1,000 views and €20 for every million views.
The amount of compensation varies depending on the country in which your video is shared; TikTok will pay more for reshares (re-share) in European countries, for example.
The algorithm used to calculate payment is based on a combination of different factors (number of views, sounds, description), which results in variations in each user's earnings.
What are the rules to follow to sponsor a TikTok post?
Regarding sponsored content on TikTok, there are certain principles you need to know; the most essential is that sponsored posts must be clearly identified as such, for transparency with users.
This means you must include the hashtag #ad or #sponsored in the caption of your post.
It is also important to note that sponsored posts are subject to the same rules as other content on TikTok. Any sponsored content must therefore strictly comply with TikTok's terms of use.
How to gain visibility on TikTok?
Here are some tips to help you gain more visibility on TikTok:
- Stand out: You need to differentiate yourself from other creators by adopting a unique strategy centered on your brand.
- Hashtags: With the right hashtags, it's easier for people to identify the type of content you produce. These hashtags are also beneficial for SEO, as they help improve the ranking of your videos.
- The captions : Use catchy headlines and ask questions to encourage comments, both in titles and video captions — this is a common TikTok tactic to engage your audience.
- The trends : Leverage the latest TikTok trends by being yourself and publishing at the right time. Using a trending sound makes the algorithm more likely to promote your content, allowing you to increase your visibility with minimal effort.
Also read: 6 tools to analyze your TikTok account's performance
Our tip for making money with TikTok!
The monetization methods TikTok offers are varied and diverse. However, It's not enough to create a good TikTok account to make moneyYou need a solid content strategy to build a loyal community to increase your brand awareness, which, ultimately, will increase your revenue.
Find the TikTok community manager perfect for your project right now. On Codeur.com, TikTok experts develop the most effective social media strategies for your brand to help you make the most of your TikTok account.
