Too many mobile apps focus on app development rather than marketing. Yet for your app to be a financial success, users have to download it.
Create an app And putting it on the App Store or Google Play Store is only the beginning. Once the app is available, you must promote it to your target audience. Among the dozens of app promotion channels, the landing page is created for a specific purpose: to encourage visitors to take action.
To sharpen the knowledge of novice designers, we compiled a list of 12 tips for creating a mobile app landing page that converts.
What is a landing page?
If you are not familiar with this concept, here is a brief definition. Both applicable to websites as well as mobile applications, a landing page or landing page is a web page that users access for a specific purpose.
It can involve downloading an lead magnet (lead magnet) or accessing a paid offer. In any case, it has a single objective that can vary : install an app, collect emails, request a quote, purchase a product, etc.
If some elements are common to classic landing pages and those for mobile apps, others will be more specific.
Also read: 7 tips to increase conversions on your landing page
How to create a high-performing landing page for your app?
A mobile app landing page requires some specific features compared with a traditional landing page. For example, it is much more likely that the user will access it from their mobile (though you should not neglect the desktop version). Let’s review the key points for creating a mobile app landing page.
1. Define the goal of your app's landing page
Before you start creating your great landing page for your mobile app, you need to know WHY you want it in the first place. An excellent landing page must have a clear, measurable objective. This will help you choose the best writing style, the elements to include, and the type of landing page to use.
It is important to stick to a single objective, both because it minimizes the choices offered to your visitors and because it makes creating a truly effective landing page easier.
Thus, your call-to-action (CTA) button can direct visitors to:
- Join a waitlist
- Sign up for a free trial
- Download your app
- Register for an online event
- Buy a season pass
- Buy in-game currency
2. Choose an app to create landing pages
It is faster and less expensive to choose a prebuilt landing page template than to start from scratch. You can draw inspiration from its layout.
Most no-code apps for creating landing pages offer a wide range of templates that can be used to save time and increase efficiency. Browse the available templates and select the one that best meets your needs.
Use a tool to create landing pages rather than doing everything yourself.
3. Keep it short
A direct message and a minimalist design are the keys to an effective landing page. Make sure to use only one CTA so as not to confuse your visitors. Your landing page should feature a clear call-to-action button that draws attention. Use a contrasting color to make it more effective.
Design the page without clutter or distractions
Make sure the button is large enough so there is no doubt about where to go to take advantage of your offer. You can incorporate the Z-pattern and the F-pattern of eye movement to decide the placement of the button.
Match the headline with the CTA
Incorporate clear headlines and active vocabulary. A clear value proposition will determine your landing page's conversion rate. If a visitor doesn't immediately understand what your app offers and why they should have it (or learn more about it), you've lost them. At best, apply the KISSKeep It Simple and Stupid (or Short).
For example, the landing page of mobile game Hearthstone gets straight to the point: Play!
Also read: 5 pieces of content to create to succeed in your product launch
4. Start with the mobile version of the landing page
Very often, thecreating a landing page is done on desktop. Yet the majority of your customers use their mobile to find you.
That's why we recommend that you start by building the mobile version.
This will allow you to to optimize both your efforts and your chances of conversion.
After all, a mobile app is, by definition, designed for smartphones and not computers, right?
5. Pay attention to the landing page design
You can choose subdued or bright colors. You can also include one or more images.
In any case, it is essential to to maintain a clear, airy environment, that makes the visitor feel at ease.
An overload of visual information will have the same effect as overly dense text. Saturation and, very often, visitors leaving.
Prefer a full-screen (hero) image rather than a multitude of small photographs. This is, for example, what the social-sharing app IFTTT did.
6. Add video to entice users
Users like to see what they're about to buy or download.
What better way than a video to show the app in action and highlight its key features?
7. Social proof
Social proof is an essential element of a landing page.
This includes customer testimonials or logos and names of well-known companies that endorse your work.
These elements should of course appear on your landing page to demonstrate your credibility to visitors those who discover you.
Among landing page examples that best synthesize these tips, we can cite Slack. The collaborative communication app should include the following elements:
- A hero-format image for greater simplicity and clarity. This format also guarantees responsiveness.
- A large, bold headline.
- A short text that gets straight to the point;
- An email collection form with a clear CTA: "Get started";
- Social proof with the logos of the companies that use the service.
8. Test and optimize your landing page
If the main goal is to get more premium subscriptions or generate more downloads, how do you know if the goal has been reached?
Changes such as:
- Change the value proposition in the headline.
- Add different types of social proof (video or text).
9. Rewrite the call-to-action text
Try several versions of your CTA. A landing page's conversion rate can double with a more effective CTA.
- Play
- Download
- Try now
- Sign up
- Sign up for free
If you run ads, don't hesitate to test these different calls-to-action and keep the one that converts best.
10. Create a new section on the landing page
Any part of the landing page you think will add value or convince the reader, change it, measure it, and see if it converts more. You can use an landing page testing tool.
Consider testing multiple versions with a A/B test. You can then review the analytics and make adjustments based on your results.
11. Thank your visitors
Once your visitor has completed the desired action on the landing page, you can thank them with a coupon or a simple “thank you” or “welcome” message.
It may seem trivial, but it helps you be kinder and more empathetic. Users are more likely to engage with a more human app.
12. Get the right message across
Finally, make sure that the benefits, value, and functioning of your app are clear in the eyes of visitors.
If they are not sure they understood, they will be more reluctant to download.
The simpler the offer, the better the conversion.
Our tip for creating a high-performing mobile app landing page
Your mobile app landing page is an important driver of visibility and conversion.
Freelancers can help you with the creation, design, and integration of your mobile app landing page. Post your project for free on Codeur.com to receive their quotes.
