To succeed in online selling, creating an e-commerce site is not enough. You also need to run regular sales promotions and work on your marketing to increase your e-commerce revenue, which often represents considerable work and many hours of investment.
Fortunately, WiziShop an innovative e-commerce solution allows you to create your site in just 90 minutes and offers numerous built-in features to boost your sales easily, in just a few clicks.
WiziShop and Codeur.com partner in this article to present 10 actions to implement to boost the sales of your online store.
1. Encourage upselling and cross-selling to increase your store's revenue
Upsell and cross-sell are two sales strategies aimed at increasing your customers' average order value.
- Upsell consists of offering higher-end products than the product being viewed.
- Cross-sell highlights complementary products to those viewed or in the cart. For example, if a phone is added to the cart, you offer compatible earphones or a phone case that matches that model.
WiziShop lets you set up upsell and cross-sell strategies easily from your merchant interface. No need to install an extra plugin — the feature is integrated into your store and easily accessible… just like the 399 other marketing features offered by WiziShop!
WiziShop merchants have an average basket value €14 higher than the national average.
Also worth reading : E-commerce: 8 major trends to watch
2. Display personalized urgency messages to generate sales
Creating a sense of urgency is a well-known marketing technique to generate more sales. Don’t hesitate to play on emotions and stress the rarity of your products or the exceptional nature of your offers using banner pop-ups.
The best part? Personalize these pop-ups so your visitors feel the offers are addressed to them personally.
WiziShop lets you add personalized, modern urgency bars in just a few clicks with:
- a countdown,
- the visitor's city,
- the customer's name,
- the number of products in the customer's cart,
- and many other personalized elements.
Also worth reading : 14 essential trust signals for your e-commerce
3. Schedule automated follow-ups
In e-commerce, email is an important marketing lever for attracting traffic, converting customers and building loyalty. Among the highest-performing emails, the follow-up emails are not to be taken lightly. They let you re-engage your customers at different stages of the sales funnel to encourage purchases and foster loyalty.
WiziShop therefore includes an advanced segmentation and email automation tool, with 4 pre-configured and customizable automatic follow-up email scenarios:
- the cart abandonment email, to re-engage those who are undecided
- the payment-pending email, to remind those who haven't paid that their order is awaiting payment
- the birthday email, to maintain relationships with your customers and offer them a promo code
- the newsletter signup email, to thank new subscribers and offer them a welcome offer
Other scenarios are available in the merchant back office to go further.
4. Generate promo codes to increase your revenue
Promotions bring e-commerce to life. Promo codes, discounts and free shipping are essential marketing levers when you run an online store. Often, these financial incentives help you attract traffic or close sales that might not have happened otherwise.
However, it’s not always easy to keep track of all the offers you’ve set up in your shop! WiziShop therefore helps you simplify the management of your promo codes in your interface:
- filtering codes by their status (active, inactive, expired)
- statistics related to each code
- automatic generation of many personalized codes from the back office or from a .csv file
- management of code validity period, minimum purchase, code duration
- segmentation of customers eligible to apply the code
5. Optimize your search engine ranking
It’s no secret: to be successful, an online store must first and foremost be visible! If your product pages don’t show up in search engines, your sales are likely to be very low…
But working on your organic search (SEO) isn’t easy. It’s even a full-time job! So if you’re not a SEO expert, the process can quickly feel overwhelming.
That’s why WiziShop automatically applies all SEO optimizations to your store, ensuring it follows best practices to rank well in search engines:
- SSL certificate
- redirects
- sitemap
- Hn tags
- robots.txt
- etc.
Benefit: WiziShop offers many web marketing and e-commerce trainings included in your subscription, including… an SEO course!
Also worth reading : SSH, SSL: what’s the difference?
6. Connect your store to a specialized marketplace
Why limit your visibility to your online store when you’ve already put in the work and resources needed to sell remotely? You’ve already created your product pages, set up an efficient stock management system, adopted a delivery policy, and done a thousand other things… Reuse the work you’ve already done!
Promote your products on marketplaces specialized in your field to increase their visibility and boost your sales. Once your products are online on these marketplaces, there’s nothing more to do except ensure order delivery. The marketplaces handle their own marketing.
To help you take the plunge, WiziShop offers its merchants exclusive access to Amplify Ecommerce, a network of 10 marketplaces specialized in various sectors (baby products, fashion, furniture, sports, etc.).
You can make your products available on one or several of these marketplaces in just a few clicks from your WiziShop dashboard. All of this, with no subscription required!
The Amplify Ecommerce network alone represents over 10 million annual visitors.
7. Create a single-product store with your best-seller
Among the many general e-commerce sites and marketplaces with extensive product catalogs, single-product sites stand out and are increasingly popular. These sites allow you to highlight a specific product on a one-page shop.
Designed like a landing page, this type of site entirely dedicated to one product benefits from stronger SEO thanks to fast loading speed, semantics and internal linking fully focused on the product name and its keywords. Often more visual than a traditional e-shop, a single-product site gives the impression of a seller highly specialized in their field, thereby increasing visitor trust.
Create a single-product shop for your best-seller, or for a product with the highest margin.
WiziShop offers the ability to create a single-product shop with one click! Select the product of your choice on your e-commerce site and your shop will be created automatically from a template with a design optimized for it. The sitemap of your shop will also adapt to optimize the SEO of the created landing page.
8. Implement an AMP version of your store
Google AMP is a hosting format that speeds up page loading on mobile. This format improves browsing comfort and the user experience on smartphones and tablets significantly.
This improved experience for the growing number of mobile users reduces mobile bounce rates and increases conversions on these devices.
AMP-optimized pages also benefit from better visibility on the Google search engine.
Unlike many CMSs on the market, WiziShop provides a native AMP format for every shop. There’s no need to download a plugin for a better mobile conversion rate — your site will be optimized for smartphone browsing by default.
9. Highlight customer reviews
97% of buyers consult customer reviews before making a purchase. This figure clearly shows the importance of collecting and displaying your customers’ reviews on your online store.
To do this, WiziShop provides modules you can add to your store. Customer testimonials or product ratings can be integrated into your design in a few clicks to reassure your prospects.
10. Supplement your offering with dropshipping
To increase your revenue, you can expand your product catalog thanks to dropshippingThe idea? You sell products from other suppliers without handling inventory or shipping.
Your store is directly connected to the supplier's. When you make a sale of their product, the order is recorded on their side and they handle its preparation and shipping. On your end, you just collect the proceeds of the sale!
Dropizi is a WiziShop extension that lets you import suppliers' dropshipping products with one click. You can thus expand your catalog and offer more upsells on your store.
Are you a freelancer or working at an agency? WiziShop offers you an affiliate program to create online stores for your clients simply and quickly, while earning a commission on their subscription. No need to install, host, secure, or update sites: everything is integrated into WiziShop!
