Looking for a free CRM that will nonetheless allow you to manage your customers and contacts effectively? Have you also considered looking at the CRM price custom-made option? Built by a freelancer, it can be much more affordable than paid solutions.
If that’s the case and you still want a free CRM, here is a selection of 17 CRM tools (Customer Relationship Management) that are worth checking out.
Free and open, these online solutions can help you with your sales management, sales development and lead tracking.
Some tools in this article are sponsored. They are labeled “Sponsored”. Find out how sponsor your tool.
1. Zoho CRM
Zoho CRM allows all companies to benefit from a 360° view of their customers with a single customer relationship management solution.
Among its main features, you will find:
- contact management,
- pipeline management,
- workflow automation,
- task management and marketing campaigns,
- sales forecasting,
- support and customer service,
- the inventory management,
- reporting and dashboard creation.
All with native integration of more than 500 popular business applications into a single enterprise system.
2. Sellsy
Sellsy is a 100% integrated solution that covers the entire sales cycle. A French company based in La Rochelle, Bordeaux and Barcelona, Sellsy offers a complete CRM suite, integrating sales, marketing, invoicing, payment and cash management tools.
Its solution now enables more than 15,000 microbusinesses and SMEs to save time, boost their sales and secure their revenue.
- Centralization and management of your contact database
- Creation of sales documents
- Manage your business opportunities
- Manage your tasks and follow-ups
- Email and calendar sync
- Email and SMS campaigns
- Marketing automation and lead scoring
- Complete invoicing and automatic reminders
- Reports and dashboard
- Sellsy support and customer service
- OPCO-certified training organization
New : Boost your efficiency with Sellsy's AI. A comprehensive artificial intelligence solution, natively integrated into your Sellsy software, to help you save time, optimize your communication and focus on what matters: your customers.
Also read: How to adapt your CRM to your business?
3. Monday Sales CRM
Monday Sales CRM It allows entrepreneurs and sales teams to manage the entire sales cycle, from pre-sales to after-sales, by centralizing all customer data in one place.
Capture leads, manage communication with contacts, automate repetitive tasks and track the status of each deal so you don't miss any opportunity. Then analyze your sales processes with real-time data and build customized dashboards.
You have full visibility over your sales pipeline to improve the performance of your activities. All without relying on IT.
Once a deal is won, all after-sales activities are managed directly on monday sales CRM. Whatever your role in the company, from account manager to the finance department to legal, you stay connected on a single platform for seamless work.
4. Axonaut
Axonaut is the French CRM designed for startups / microbusinesses / SMEs. Equipped with simple features and automations to save time, it is ideal for small teams that want to focus on what matters: their business! Forget the paperwork!
Many features help you centralize everything in one tool:
- CRM,
- Quotes,
- Invoices,
- Accounting.
As well as innovations: electronic signature, online payment, accounting portal…
Language: French. In addition, French support based in Toulouse is available to assist you!
5. noCRM
noCRM is a sales CRM specifically designed to meet the needs of salespeople. It aims to simplify and optimize their daily tasks so they can make more sales.
noCRM offers several essential features:
- Intuitive interface and quick onboarding, for a setup that only takes a few minutes
- Prospecting lists separated from your lead pipelines for better management of cold prospects
- Visual pipeline to manage and track your leads effectively
- Automatic reminders so you always have a next action to take and never miss a sales opportunity
- Leads created in just seconds from business cards, forms, LinkedIn, …
- Complete email synchronization
noCRM integrates with over 750 other tools thanks to no-code platforms, allowing you to further automate your processes.
Language: French
6. Facture.net, the 100% free CRM
Both invoicing software and free online CRM, Facture.net is the ideal tool to manage your customer and prospect database while easily generating your invoices and quotes.
Perfect for self-employed individuals or small businesses, it simplifies your commercial management and helps you identify business opportunities, while making data export as easy as possible.
Language: This free CRM is 100% French!
7. Crème CRM, for better customer management
French CRM software developed by a Marseille-based team, Crème CRM offers many features: customer relationship management, marketing tools, sales force and reporting.
Indeed, thanks to Crème CRM, you have at your disposal all the necessary tools to manage your customers, your sales activities and reporting.
Available and present at all times, Crème CRM also has teams ready to help you with your CRM. A YouTube channel is also available with a large number of videos guiding you through the tool.
A free, open-source and very comprehensive software, in short.
Language: French
8. HubSpot CRM, for a simple and smooth interface
HubSpot CRM is a free CRM solution aimed particularly at SMEs, featuring numerous functionalities and a simple, fluid interface.
HubSpot offers a more than complete CRM. Alongside customer relationship features, HubSpot adds even more management capabilities to make its product ideal. The offering includes Marketing, Sales, and even CMS services—all on a single platform. Enough to move between services and best meet customers' expectations.
HubSpot helps you boost your sales productivity thanks to a clear view of your sales pipeline and automatic recording of your customer interactions.
Although it is available for free download, you will only have access to a basic version. HubSpot offers other paid tiers that provide multiple features that may be useful for your business.
Language: French
9. SuiteCRM, the free open-source CRM
SuiteCRM is an open-source CRM that bills itself as a viable alternative to SalesForce and other market leaders: it's no wonder it's one of the most popular free CRM programs of its kind.
Thanks to a simple and intuitive interface, SuiteCRM gives you a 360° view of your customers and business. With numerous customer relationship management features, this tool lets you manage all your clients simply and efficiently from a single platform.
Although it can be downloaded for free, SuiteCRM nonetheless offers many paid extensions to expand its functionality.
Language: English, but a French translation can be installed.
10. Dolibarr, the go-to free CRM
Dolibarr is another standout among free online CRMs. This open-source software is a genuinely comprehensive management tool, which makes it somewhat less accessible.
An all-in-one suite. That's how it describes itself. Whatever your needs (marketing, sales, etc.), Dolibarr offers full customization of your tool so it best matches your requirements. Even if the interface may seem a bit "old-fashioned," it remains a tool that keeps up with new developments and is highly performant.
Like SuiteCRM, it has a paid module marketplace (the Dolistore) to obtain additional features.
Language: Dolibarr is a free French CRM
11. CiviCRM, to manage your customers directly from your CMS
CiviCRM It is intended for non-profit organizations, NGOs, and advocacy groups.
At the heart of managing your contacts, communications, donations, and cases, CiviCRM lets you keep control of your constituents with a tool customizable to your needs. Manage your events, contributions, and members from a single platform with a single click.
Another feature of this free and open CRM: it must be integrated directly into your preferred CMS (Content Management System), whether WordPress, Joomla! or Drupal. You can then use it on your website.
Language: French
12. EspoCRM, the essential CRM software for your business
Another free CRM EspoCRM is equipped with the essential functions that an SME or very small business can reasonably expect.
Its ergonomics and pleasant interface make it easy to switch between a variety of tasks: order management, sales, calendars, social networks…
Available for free as a very comprehensive tool, you also have access to certain paid extensions on their website.
Language: French
13. Agile CRM, a CRM software dedicated to customer relations
Let’s state from the outset thatAgile CRM it is only free for up to 10 users (so it is suitable for small organizations).
Enabling you to automate all your processes, integrate a large portion of your tools, and operating across different sectors, Agile CRM is a solution to consider. In addition, numerous apps are available to extend the tool’s capabilities. Whether for marketing, sales, or customer relationship management, among over 500 available apps you’ll find the ideal extension for your business.
Although limited, this free version still allows you to build a contact database of up to 1,000 people and companies, manage your calendar, perform lead scoring and several other features that make it an interesting choice. If this is not sufficient, paid versions are also available.
Language: French
14. Vtiger, the 360° customer management software
Entirely free and accessible to everyone, Vtiger suitable for small businesses as well as large enterprises. This open-source CRM software offers a clear and intuitive interface to support your daily management.
To top it off, Vtiger integrates with your other management and marketing tools for a 360° customer view. You'll even have access to all the statistics of your actions and thus draw the right conclusions for your future projects.
As mentioned earlier, Vtiger is free, with certain limits, notably on users or on features. Paid versions, without limits, are available from $30.
Language: French
15. Bitrix24, a CRM software for teams
Bitrix24 It offers a free CRM among its many project management and team communication solutions. Manage your clients, appointments and sales funnel from the free app.
Do you need an all-in-one management tool? Bitrix24 provides complementary solutions for 360° business management. The tool also allows integration of your favorite applications like Mailchimp, Zoom, and PayPal.
Appointment scheduling, quote and invoice management, free website builder, etc. Bitrix24 is a comprehensive tool that will let you go beyond a simple CRM.
16. Initiative CRM, a CRM hosted in France
Make your daily life easier with Initiative CRM. Designed and hosted in France, this single tool brings together:
- Customer tracking and follow-ups
- Quotes, invoices, delivery notes, inventory
- Your email and calendar synchronized
- Marketing
- Client extranet
- Custom dashboard
- Mobile version
Stop re-entering data, automate your data with hundreds of software solutions (ERP, e‑commerce, marketing, accounting…).
Language: French.
17. Sendinblue, one of the best customer management tools
Sendidblue is one of the best free CRMs on the market. With numerous options and features, this CRM lets you easily manage your customer portfolio.
A true all-in-one, Sendidblue is the ideal tool to start your activity and manage your customer relationships at the same time. Thanks to its automation options, you save time and can focus 100% on your business.
Regarding pricing, a free and fully functional version is available. However, some features and extensions may be paid.
How to choose the right CRM?
According to a Forrester Research study, 49% of customer management (CRM) software adoption projects fail. Yet it is now at the heart of every growing company: 73% of sales professionals use it.
And for good reason: for every euro invested in a CRM, you get a return on investment of €7.33. Not to mention that you also improve the productivity of your marketing and sales teams!
However, choosing the right CRM can be difficult. You must assess the multitude of available tools, your company’s needs, deployment options, customization capabilities, cost, adaptability, commercial value… So how do you do it right? Discover 5 tips to choose your CRM well!
1. Study the different types of CRM
To choose the right customer management software, you must first know that there are different types of platforms.
Operational CRM
It offers three automation capabilities:
- Sales team to analyze the buying cycle
- Marketing to better communicate with prospects and customers
- Customer service to improve consumer satisfaction
This is the most comprehensive CRM solution. It is therefore primarily aimed at medium and large companies that need to manage a large customer portfolio and run large-scale marketing campaigns.
Analytical CRM
This type of CRM is designed to process and analyze customer data using advanced techniques. It gives you a deep understanding of customer behavior and purchasing trends, allowing you to develop precise, targeted offers. Perfect for companies that want to increase their market share using data.
Collaborative CRM
It facilitates communication and the sharing of vital customer information with internal stakeholders (sales teams, advisors, management) and external ones (service providers, partners).
The objective is to improve customer follow-up as well as the sales force. This is the most common type of CRM and the one most used by small and medium-sized businesses.
2. Choose a provider specific to your industry
Although all CRMs aim to manage customer relationships, functional needs can vary from one industry to another.
That’s why you should choose a CRM provider that has worked with companies and sectors similar to yours. By simply studying their website, you can learn who their clients are and determine whether the tool fits your needs.
Also consider checking third-party review sites to get testimonials or references. This can greatly help you choose your CRM software.
3. Check the customization and training offerings
A CRM should complement your business and reflect your sales process, marketing strategy, customer service activities, and contact management routines. That’s why you need to choose a system that’s easy to customize.
Therefore, when selecting a tool, ask about customization capabilities and any potential additional costs.
Also inquire about pricing for training sessions and not just online tutorials. 49% of CRM adoption processes fail because employees are not sufficiently trained… And not all staff are able to learn online.
If you want your CRM to fully serve your organization, every employee must know how to use it perfectly! You also have the option to create your own software to obtain a 100% custom CRM.
4. Consider a CRM adapted to mobile devices
Consider these statistics:
- 81% of CRM users access it from multiple device types.
- 65% of salespeople whose companies adopted a mobile CRM met their sales quotas, compared with only 22% for companies that did not.
- Productivity increases by 14.6% when salespeople have mobile access to their CRM.
Sales reps and managers need access to data while on the move — notably customer histories, previous orders, sales warranties, and pre-scheduled reminders.
Opt for a CRM designed natively for each operating system (whether Android, iOS, or Windows) to maximize adoption by your teams.
5. Avoid hidden costs
The final, and by no means least, factor to consider when choosing your CRM concerns hidden costs. These generally include:
- Adding users
- Customization
- The Data migration
- Overtime during implementation
- Ongoing training and customer support
- Options and features essential to your business
Ask for information on every aspect before making your choice. The goal is to accurately forecast your budget and ensure the CRM is deployed within your company.
If you don’t have a budget for your CRM, choose a free, open-source CRM. You’ll have the ability to customize it.
Also read : 5 French tools to conduct a user test of your site
It's up to you to choose your CRM
Choosing the CRM suited to your business is essential to achieve your commercial and marketing objectives. Start with this question: what do you expect from a CRM? What features are indispensable to reach your goal? You can then follow our advice to find the perfect customer management software from our selection.
Remember that a free CRM may be insufficient for large companies or those with very substantial commercial activity. However, it is a good solution for small businesses that need effective customer management without spending a fortune. Solutions that combine CRM and invoicing are particularly appreciated because they avoid multiplying tools.
Prefer to develop your own custom CRM solution? freelance CRM developers Developers can help you on Codeur.com. Post your project for free and receive numerous quotes in just a few minutes.
