Today you can’t ignore digital when you want to give visibility to your business. Freelancers know this better than anyone: a website is an essential showcase to stand out in any market. However, there are many website builders and choosing the right one for freelancers isn’t always easy. We have therefore selected the best platforms for creating a professional site.
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Comparison of the best website builders for freelancers
Website builders allow anyone to launch a site without specific technical skills. These online platforms bring together features that make a showcase site or a blog accessible to everyone. Here are some examples among the best solutions available for freelancers.
Hostinger Freelancers, get visible online with Hostinger!
As a freelancer, your online presence is your most powerful tool. The Hostinger's website builder helps you design a professional website that represents your brand and attracts the right clients, all in minutes and even without technical skills.
Need a portfolio dynamic one, a professional website or a blog captivating one? Simply describe what you want and let theAI creates a personalized website for you do it in less than a minute. Or choose from 150 designer templates and customize every detail using thedrag-and-drop editor intuitive.
Hostinger's website builder offers you many possibilities to succeed online:
- Sell your services effectively : optimize your reach with integrated tools like Google Analytics, Facebook Pixel and Hostinger Reach for effective email campaigns.
- Boost your visibility : let your customers discover your site through Google Ads integration and improve your ranking in search results with theassistant AI SEO.
- Simplify content creation : use the AI tools such as the AI text editor and the AI image generator.
The plan Business is your ultimate partner. It includes advanced AI tools, reliable web hosting, free domain name and email accounts professional features. Also enjoy essential security features, such as free unlimited SSL certificates and backups, allowing you to focus on your passion with complete peace of mind.
Ready to get started? Use the code CODER at checkout and enjoy an additional 10% off annual plans!
WordPress.com: a complete suite for creating and managing websites
WordPress is one of the software products praised by freelancers. It is a global reference in website creation thanks to its comprehensive offering. It is well suited to a freelancer who is already comfortable managing a website and wants access to a wide range of tools and extensions.
The WordPress theme library is vast and many themes are offered for free. For a freelancer who wants to create their website quickly, it’s possible to rely on an AI creation tool or simply use drag-and-drop to rearrange blocks to their liking.
WordPress also relies on plugins that can be added as needed. This makes it easy to evolve and adapt to any type of use. Again, some are free (notably for SEO optimization and social media advertising) and others are paid.
From €4 to €25/month, there are several subscription plans depending on the type of website desired, including more or less storage space and a free domain name for one year. WordPress also offers a €45 plan specially designed for online stores with WooCommerce.
Squarespace: website building accessible to beginners
The website creation platform Squarespace is also a relevant solution for freelancers. It’s easy to get started, its interface is intuitive and its drag-and-drop editor requires no technical knowledge.
Less flexible than more advanced builders, this software offers a smaller degree of customization. It can nevertheless suit a beginner or a freelancer who wants to launch a site quickly without seeking too much originality. You can already benefit from a good range of features and, for example, add a blog, a portfolio or an online store to your site. The ease of searching for an available domain name is also appreciated.
The themes offered by Squarespace are modern in their design. They are perfectly adapted for mobile browsing and help refine your visual identity. In addition, this platform provides an AI design kit and a logo creation tool, along with built-in SEO features.
Squarespace pricing starts at €11/month, including a free domain name for the first year. More expensive subscription plans include increasingly more features, notably analytics tools and online selling services.
Webflow: design-oriented website builder
Webflow is among the website builders well suited for freelancers. However, this platform is more technical than Squarespace and Hostinger. To use it properly, it requires a minimum of programming or design knowledge.
It is indeed a tool that particularly highlights a site's aesthetics, giving great freedom in page design. The result is more original, but you need to dedicate some time before reaching the website you have in mind. The performance achieved is nonetheless up to the mark, with engaging content, a robust site, and good native SEO being key.
The catalog offers a good number of free templates and others costing between $79 and $129. Furthermore, Webflow's free plan lets you test the service by creating a two-page site with minimal hosting before moving to subscription plans ranging from $14 to $39 per month. Advanced optimization and analytics options are also offered and can prove quite costly.
Wix: free website builder that's easy to customize
Highly appreciated for the design possibilities it offers, Wix allows you to create any type of website. This can suit freelancers from very diverse fields since the template catalog adapts just as well to creating a blog, an e-commerce site, or a showcase site.
There are 900 templates available for free, offering virtually endless possibilities. These templates are intuitively customizable without the need to master programming. Moreover, the features offered by Wix guarantee great flexibility. You can, for example, add a portfolio or a booking system to your site.
AI tools help write site content and freelancers can also benefit from a built-in logo maker. Wix also integrates SEO and marketing tools, for example to promote the site via Facebook and Instagram ads.
Finally, note that Wix's all-in-one offering includes both the site builder and web hosting, with a guaranteed 99.9% uptime. Fast loading and a high level of security are part of the promises. And if needed, support is available 24/7.
Framer: an accessible site builder for modern design
The watchword of Framer is that everything powerful should not be complicated. It therefore offers a simple solution for creating websites, which can suit freelancers very well. Framer works like a blank page to fill with predefined fields that are easy to customize according to the look you want for your site. Easy to learn, it promises a modern, responsive site that loads quickly.
With Framer, you start from a template chosen from the offered catalog, then enhance it with plugins. These can be, for example, graphical effects added to the site or additional features: a 3D carousel, an online radio, a weather app… The marketplace brings together a wide variety of solutions, some free and others more advanced that are paid.
From €5 to €75/month, Framer offers different subscription tiers that include both the site building tool and hosting. A free plan is also available, but with limited features and no custom domain name; it’s well suited for trying the system before committing.
Which features should you look for in a freelancer’s website?
If you’re a freelancer and have a project to promote online, here are some tips for choosing the most suitable website builder.
Choose a site that's easy to create
Unless you have the skills of a web developer, your site’s design should be simple and within your reach. There are low-code or no-code website builders, meaning they let you create a site using little or no programming. Everything is done through intuitive WYSIWYG interfaces—“what you see is what you get”—so you work on an interface that shows the result of your changes directly.
Look for a modern site builder
You need a site that’s compatible with mobile and tablet, and fast to load on any device. It should also be well optimized for search engines, so make sure you have access to built-in SEO tools to enhance your pages. Don’t overlook AI either, which can truly enrich your site’s content: some website builders now offer features enhanced by artificial intelligence.
Consider promoting your business more broadly
Do you want a simple showcase site or additional features? Note that blogs are highly valued on websites—and for good reason: they help boost a site’s SEO and also present a different image of the professional. Technically undemanding, a blog lets you show another side of yourself, share your day-to-day, and present your skills. Portfolios are also very useful in some fields to showcase the full range of projects you can deliver.
Keep your goal in mind
Why are you creating a website? Certainly to give your business visibility and grow your client base. Prospective clients need easy access to the information they care about and a clear way to contact you. A simple menu that highlights this information is essential.
Opt for the convenience of an all-in-one solution
Is your main goal to launch a site easily without juggling multiple tools? If so, take the time to study the all-in-one website builders. Some, like Hostinger or Framer, offer integrated hosting plans that also include a domain name. That’s very useful for launching a project with the least hassle possible.
How to create a website as a freelancer?
For a sole practitioner, creating a website follows these few steps:
- Define the project : what will the site be used for and what should it contain?
- Sign up a hosting plan and reserve a custom domain name.
- Choose the template that suits what the site needs to contain.
- Add the pages that match the desired site architecture and the user's journey.
- Create the site's aesthetic e.g.: choose the color palette, fonts, and add the company logo, images and videos.
- Write or Have the site's texts written : menu, navigation elements and page content.
- Add contact options: embedded form, email, links to social networks, phone number, Google Maps location, chat… Each freelancer can choose the appropriate ways to be contacted.
- Add any other features, such as an online store, a blog, landing pages or a portfolio.
- Optimize the site's SEO by taking care of SEO elements.
- Connect the domain name and publish the site!
By choosing one of the best website builders suited to freelancers’ needs, you can be self-sufficient. However, it still requires a lot of work and there are other options, such as hiring a developer specialized in Hostinger, WordPress or someone else. Each person should choose according to their needs and abilities!
