If the predictive search allows users to get more targeted and relevant answers in Google's search results, it is also very useful for create SEO contentHow does predictive analytics work? How can you use it to improve your content marketing? Learn to use predictive SEO to stand out from the competition and capture the attention of your target audience!
Predictive search: what is it?
Predictive search is a feature available on the Google search engine, but also on Bing, Yahoo... and on the internal search engines of some websites.
Predictive search offers a dual benefit for the user: that ofspeed up typing and to them suggest search termsBased on popular searches, predictive search unfolds a whole list of suggestions that change with each keyword typed into the search bar.
The most well-known predictive function is therefore Google Suggest whose search algorithm will provide valuable information about searchers' intentions based on search frequency, of course, but also on their history, the time of day, or location, and then rank them by probability.
As for search internal predictive, which is mainly found on e-commerce sites, it works based on the customer's browsing history and a product database. While the latter has helped online retailers increase engagement rates and customer satisfaction, the one we're interested in today is the predictive search used by search engines to create attractive and relevant content!
What are the benefits of predictive search?
Predictive search allows SEO specialists to track market trends and the important events you must not miss.
Some events are recurring, such as annual gatherings (sports events, fairs or trade shows, etc.), as well as timeless occasions like Christmas or Black Friday.
But some trends are much harder to predict, and that's where predictive search really comes into its own. The goal is to discover future trends before the competition.
What will predictive search bring to your SEO strategy?
As you can see, to stand out amid an ever-increasing volume of content creation, you absolutely must write predictive SEO content.
Because not only will predictive SEO boost your organic SEO and your visibility on search pages, but it will also allow you to:
- Become a leader in your field.
- Increase traffic to your website and therefore your conversion rate.
- Create more targeted content to attract a more qualified audience.
- Improve the user experience with cutting-edge content.
How to use predictive search in your content strategy?
For an effective content marketing strategy, the priority will be to create content that sparks your audience's interest. The best way to achieve this is toanticipate trends and toanalyze search intent find the best topics.
The main tool that will allow you to optimize your blog posts and web pages with predictive SEO is of course Google Suggest.
Google's predictive search will provide you with a set of information to use for your SEO optimization. All that's left is to use it wisely!
Identify promising topics with predictive data
If you lack ideas for writing your future site content, Google's suggestion tool is perfect for finding popular topics. When you type your query into the search engine's search bar, Google's autocomplete delivers 10 predictive searches. So you already have 10 topic ideas to cover!
Find the best keywords for an optimized editorial strategy
You can also build a whole list of long-tail keywords relevant to your topic. Enter an asterisk after your main keyword or within your key phrase, and other suggestions will appear to help you broaden your semantic field.
For example, "Marketing strategy" gives:
- Marketing strategy example
- Marketing strategy definition
- Digital marketing strategy
And "Strategy marketing" also gives you:
- Marketing pricing strategy
- Inbound marketing strategy
- Marketing communication strategy
Structure your blog post with Google predictions
Search results will also be very useful for the very structure of your future articlesFor example, you can use the first result for your main title and the following ones for your subheadings. This aligns your topic with search intent and increases your chances of reaching the top results in the SERP.
Analyze organic traffic trends
No marketing strategy would be viable without an analysis of the results! It's therefore important to analyze the outcomes of your predictive content marketing campaigns. If the traffic generated doesn't meet your marketing goals, there are additional tools that will also allow you to ride web trends.
Additional tools for your predictive SEO
Here are some SEO forecasting tools to consider:
Google Trends
Thanks to Google Trendsyou will be able to explore trending topics in the 'Searches right now' tab to create predictive articles. The tool also lets you assess users' interest in a specific query or compare different search terms to identify the best keywords, related keywords, or phrases.
Trending Topics
While Google Trends is particularly useful for finding the latest trends, Exploding Topics it goes even further. The tool analyzes topics before they become trending! That way you'll always have a head start on your competitors, especially if you want to ride hot topics. A second advantage is that it positions you as a leader for the trending keyword. In addition, the tool offers many features such as alerts as soon as a new trend appears in your industry.
Google Alerts
Google Alerts is a monitoring tool that makes it easy to keep track of developments and spy on competitors. Simply create custom alerts for a predefined keyword and Google notifies you as soon as it is mentioned somewhere on the web (websites, blogs, social media, forums…). This keeps you aware of the latest trends so you can create innovative content and access all information related to your field of activity, including information about your competitors.
Keep an eye on this: predictive related search is coming soon to France!
This new feature is currently available only on mobile and only in the United States for English queries, but it should arrive in France very soon. The predictive related search or Next People Search will be added to Google's SERPs, in addition to related searches.
The concept is simple: predictive suggestions will appear following the queries entered in the search box. These will then list all the searches users made after their initial query.
For the moment the predictive related search is limited to local “near me” searches, but Google assures that the feature will be extended to other searches as soon as its analytics system is able to analyze all the users' “next searches.”
Our tip
Predictive search is an excellent opportunity to create trending editorial content that closely matches your audience's current demands. But don't forget that finding a good topic alone isn't enough to keep your audience's interest—you also need to produce high-quality content! For that, delegate your writing to our Professional web writers!
