To optimize your website's SEO and at the same time improve your ranking on search engines, you can rely on the many tools provided to you by Google.
Let's recall that this search engine holds 90% of the market share and that it's essential to be well referenced on it. Which Google SEO tools can be useful to you?
Here is our complete guide.
Why use Google's tools for SEO?
Although there are many search engines, they cannot match the visibility that Google offers to businesses that work on their organic SEO. Having unique content, properly structuring your internal linking, and optimizing your site's performance don't do everything in SEO. Indeed, using the Google SEO tools to improve your ranking is a smart trick that allows your website to be "Google-friendly."
Google SEO tools, such as Google Search Console or Google PageSpeed, allow you to follow Google's best practices and recommendations. This increases your chances of being ranked among the top search results.
It's also worth adding that the Google tools dedicated to SEO are free, comprehensive, and rather intuitive. It would be a mistake to do without them. For that reason, discover our selection of Google tools to improve your visibility by working on your organic SEO.
Which Google tools are dedicated to SEO?
Improving your visibility and your ranking on Google therefore involves usingGoogle tools dedicated to SEO. But what are the specific features of each of these tools? How should you use them and in what ways do they affect your site's organic search? Let's analyze them together!
Google Search Console, a tool aimed at webmasters and accessible to everyone
Google Search Console is one of the most popular tools offered by Google. Originally, the service was paid and intended for webmasters. Since 2017, it has been free and accessible to everyone!
Google Search Console provides you with one key piece of information: it tells you the frequency at which indexing robots visit your website.
Why is it important to have such information? And that's simply because it lets you know when the indexing bot will return and therefore the date by which you need to make the necessary changes to optimize your SEO.
But that's not all! Thanks to Google Search Console you can also:
- Ensure that Google takes your content into account,
- Find out the most searched queries,
- Identify the most popular keywords,
- Know how many pages (URLs) of your site are indexed by Google.
Also read: 12 free Google Chrome extensions to improve your SEO
Optimize your local SEO with Google My Business
Is your activity partially or even entirely local? If so, you need to take care of your geolocation and highlight your contact details. Relying on Google My Business is then an excellent idea since the tool will allow you to appear in localized queries and even on maps.
The service is free and optimizes your online SEO as well as your local SEO. If you welcome customers at your business premises, you can even appear on Google Maps.
Another major asset of the tool is that it analyzes user behavior. This way, you can take advantage of a wealth of information that will help you improve your communication campaigns and other marketing activities.
Google My Business boosts your current activity and can even help you grow!
Google PageSpeed, to improve SEO
Google PageSpeed is an interesting tool but should not be used as a priority. It helps improve a website's SEO. After an analysis, you receive suggested improvements.
This tool is aimed at advanced users but it's powerful. If you implement the recommended corrective actions, you're guaranteed to rank better.
Other Google tools not to be overlooked in web marketing
Even though these tools don't directly influence the improvement of your organic ranking on Google, they will allow you to monitor your performance (Google Analytics and Google Data Studio) and gain additional leads (Google Ads). Let us introduce them to you!
Google AMP, a solution to check if your site is mobile-friendly
Your audience doesn't use only a computer to view your website. You therefore need to ensure that it is mobile-friendly. In other words, your site must be viewable under optimal conditions from a mobile device such as a smartphone or tablet.
For a page to be well ranked, it must allow navigation on mobile. Without this, it will be penalized by Google. To check your pages, you can rely on Google AMPThis free solution ensures display quality and loading times.
Warning! An optimized, mobile-friendly page will have better visibility and generate more clicks. If you sell products or services, you can't do without this feature!
Google Analytics, to understand and analyze your website's traffic
Google Analytics is probably the most important Google tool if you want to improve your SEO. As its name suggests, it allows you to perform an in-depth analysis of your site's traffic.
Google Analytics provides you with the following data:
- number of visits received on your website,
- number of pages visited by users,
- visitor origins,
- visit duration,
- queries that led to the site,
- bounce rate.
The data provided by Google Analytics are valuable and can help you put in place a solid strategy that will significantly improve your SEO.
Also read: Google Analytics: 4 tips for finding content ideas
Google Ads, to define keywords
Are you starting to produce content? And do you want to define the keywords?
You can rely on Google Ads. This tool analyzes the most commonly used search terms by users and, of course, those related to your field of activity. Thanks to Google Ads, you identify the keywords to include in your content to benefit from better SEO.
Of course, the tool does not write for you! You must also ensure you produce high-quality content that will attract your audience and positively impact your business.
Google Data Studio, your data visualization tool
This online Google tool, linked to your Google Analytics and Google Search Console accounts, allows you to create data visualizations of your data. A tool for helping present data, it helps you sort it meaningfully to present it more clearly through charts, tables, or diagrams. Ultimately, one can say that Google Data Studio extracts data from your Google accounts to make it more attractive.
Google Data Studio is also an excellent tool for tracking KPIs and marketing actions. You can customize any report template and refresh it monthly to get your results in the form of diagrams. The added bonus is that once you have customized a report, you can automate it so it is generated every month.
If you are a freelancer managing your clients' Google accounts, you can certainly use this Google tool to track the actions you've implemented and explain the impacts they generated. By presenting data that your clients can read and understand, they will be pleased.
Our tip
More than 9 out of 10 internet users will make a query via Google to eventually reach your site.
Using the search engine's tools to improve your organic SEO is highly recommended if you want to meet the expectations of the giant Google.
If you need writers, you you can turn to Redacteur.com. This way you'll benefit from content that meets your standards and incorporates your keywords.
