6 things to do to improve your content and your ranking on Google

Do you know why you need to to optimize your content for search engines?

Because they don't have the same approach and don't handle the topics of your articles the same way. You therefore need to adapt them and also improve the wording and the subjects!

To better understand this phenomenon, we will use the tool 1.fr.

This tool scans the contents of your site according to a query intent approach based on search engine results.
It also gives you indications regarding quality and relevance of your text for a keyword but also suggestions for the to optimize.

Summary

•  Adapt your content to its target audience
• Use a lexical field adapted to the search engine
• Optimize sentence structure
• Answer the user's question
• Structure a text to appear in a featured snippet
• Send signals to Google to obtain the featured snippet

1. Adapt your content to your target audience

First option: do you want to create new text?

When creating your text, you need to find a topic that can answer users' questions. The topic is therefore very important. But how do you choose it well?

First, in the tab Content ideas, you can find out what users are searching for on a specific topic (here: "ski")

1.fr analyzes Google search results in seconds, to identify relevant questions identify the questions users ask about skiing.

For this, two key pieces of information are essential: 

You can thus envision an article idea related to the keyword's relevance.

If you want more precise results, you will need to enter several keywords or a key phrase.

Second option: do you want to have your text optimized?

If you already have a text you want to improve or if you want to know which keywords or phrases to include in your text, 1.fr is the tool you need!
Select the search engine where you want to appear: Google or Bing.

This same tab allows you to gauge the relevance of your keywords and whether they precisely answer the questions users ask on search engines.

You will be able to reach your goal: improve your position on Google and be first.

2. Use a lexical field adapted to the search engine

Insert your text into the tab Optimize, the tool will check the ranking for the main keyword "ski" and assign you a score.  

The tool gives you the ability to add new secondary keywords to insert into your text to gain a few positions in the SERP.

You can also add new sentences or action verbs within your content.

Don't hesitate to make it a new habit to run an optimization for each piece of content before publishing. This way you can maximize the chances of being well ranked on Google.

Finally, edit your article until you reach a score of 80% : an indicator of excellence for your text.

3. Optimize sentence structure

Writing content has become increasingly complicated as search engines change their search algorithms. They place more emphasis on semantics and the associated terms and concepts.

For this, it is imperative to pay attention to several criteria the form of your writing:

You will receive a new score for to demonstrate the quality of your textIt is obvious that formal, elevated language will be favored over familiar language. Also avoid contractions or abbreviations.

After struggling for a long time to clinch a top spot on Google, the web writer faces another challenge: getting their pages to appear in a featured snippet.

Also called "position 0", the box highlighted at the top of the page by the search engine means greater visibility.

To be chosen as a SERP feature, a page must meet certain criteria: content quality, formatting, site authority…

4. Answer the user's question

One could say that Google is tending more toward becoming an answer engine than a search engine. Only an excerpt from a page that answers a user's question can appear as a featured snippet. The search engine will highlight a page that contains, in a single block, a precise and high-quality answer to the user's query.

The writing assistant tool then displays a list of questions asked by users. For each question, the number of stars provides information about the popularity of that search and how many sites provide an answer.

With the tool 1.fr you can easily assess the quality of your published content.  You can then optimize them and adapt them to your audience's needs.

With this resource, you will easily find how to provide answers to users' questions and how to position yourself in the search results.

Improving the content of your articles by by visiting 1.fr.

5. Structure a text to appear in a featured snippet

There are several text formatting techniques that help make a page a perfect candidate for position 0. First, keep in mind that the answer must be entirely contained within a limited portion of your text. Google will not dissect your article to extract the answer elements.

Here is what can help you structure your text so that it appears in position 0:

6. Send signals to Google to obtain the featured snippet

Finally, it is recommended to prioritize clarity of Google's robots by preceding your table, list, or paragraph with a subtitle that repeats the query. You can also use expressions such as: "below you will find the"… or "in the following list"…

In any case, to obtain a featured snippet for a query that already has a snippet at the top of the page, you need to do better than your competitor: better text, better structure, and solid SEO.

It should be noted that almost every page excerpt that appears in position 0 comes from an article already on Google's first page for that query. SEO is therefore essential.

Our tip

Knowing how to write for the web and mastering SEO requires strong writing skills.

If you want SEO-optimized texts and to appear in Google's Featured Snippet, there is only one solution: hire specialized web writers !