For to properly reference your site, keyword research is an essential step!
You absolutely must find the search queries users are likely to use that will bring you the most qualified traffic.
The problem is you're probably not alone in your field, and you'll need to be clever and original to find searched phrases that are as uncompetitive as possible.
Hence the need for effective tools that allow you to find keyword ideas quickly!
1. Google Ads
A well-known and particularly powerful keyword planning tool is directly integrated into Google Ads. It offers a range of features to spark inspiration and analyze relevant queries.
By typing a few phrases, the tool quickly suggests other related searches, showing monthly search volumes, traffic forecasts, and the competition rate.
A must for making an initial selection!
To access it, simply go to your Google Ads account (note: your account must be in Expert mode). You then need to enter your billing information and create a campaign to complete the account setup (don’t worry—if you don’t want to spend money, you can immediately pause your campaigns).
2. Ubersuggest
Recently acquired by Neil Patel, Ubersuggest is another well-known tool for getting a selection of keywords from one or more terms.
You can search for keywords for the web, but also for YouTube, Google Images, Shopping and even News.
Finally, it works just as well for searches in English, as in French, German, Spanish, Ukrainian, or Swedish…
3. SpyFu
SpyFu is a free tool that lets you view the keywords used by your competitors (for SEO as well as for Google Ads campaigns). Perfect for quickly finding inspiration!
Rather than racking your brain, start by scanning sites in your industry to get an initial list of keywords, which you can refine later.
4. Keyword Tool
If you're looking for long-tail keywords, Keyword Tool is a reference.
This excellent alternative to Google Keyword Planner helps you find popular phrases on Google, YouTube, Bing, the Apple Store or even Amazon. You can therefore optimize your organic search across different platforms at the same time!
However, its free version does not allow you to see search volumes, only the titles of the most important keywords.
5. WordStream
WordStream offers a very useful free keyword research tool, although limited (you will need to provide your email address to receive the full list of phrases).
While it allows you to search for keywords by country (including France), it also lets you search by industry sector: a welcome feature.
Around twenty industries, ranging from ready-to-wear to real estate and including tourism, are available, letting you further refine your search.
Tip: To illustrate your articles, feel free to format your keywords into a word cloud.
6. Keyword Generator
Keyword Generator finds up to 150 keyword ideas for any starting keyword. You then get a list of keywords as well as queries that show estimated monthly search volumes for each keyword.
You can also use the generator to find keyword and query ideas for Bing, YouTube, and Amazon. Simply change the search engine at the top of the page.
7. AnswerThePublic
Discover what people are asking about... anything! That's what the tool Answer the Public offers. It finds questions, prepositions, comparisons, alphabetized search lists, and related searches. Just choose the language and country, then type the desired keyword.
Results are presented in a very visual way, like a mind map.
If you type the search "Chocolate" in French for France, you'll find questions such as "why is chocolate bad for dogs" or "what is white chocolate", comparisons like "chocolate or cocoa", prepositions like "chocolate for baking", and related searches like "hot chocolate".
By clicking on one of the results, you are taken directly to the corresponding Google search results.
8. Keyword Surfer
Keyword Surfer is a free extension for Google Chrome. This tool shows estimated global and monthly search volumes for any query typed into Google. It's the quickest way to get keyword information: for every new search you perform in Google, you'll see search volumes, CPC, keyword suggestions, related terms, and much more.
