Recently, NotebookLM can generate podcasts in French. Two synthetic voices that discuss the documents you submit to it on your behalf. Naturally, that draws attention. But behind this flashy novelty lies a tool far more useful than spectacular, especially for those who spend their days searching, summarizing, comparing, and writing. In short, for search marketing consultants.
NotebookLM, the assistant that understands your documents
NotebookLM is not just another chatbot. It's an intelligent assistant that relies solely on your content PDFs, spreadsheets, videos, slides, meeting notes, SEO data exports… The tool digests them, links them together, and helps you to extract meaning, quickly.
What's different? You no longer start from scratch to write a brief, structure a recommendation, or prepare a benchmark. You start from your source material. And that changes everything.
5 SEO tasks NotebookLM can help you complete faster (and better)
In a consultant's daily work, certain tasks recur constantly. And they are often the most time-consuming. Here's how NotebookLM can really save you time without sacrificing quality.
1. Prepare a client's monthly report
Upload your GSC exports, your follow-up notes, and a couple of email exchanges. Ask NotebookLM to summarize the key points for you:
- What has improved
- What is blocking
- What to prioritize
In less than 10 minutes, you have an actionable outline for clean, readable, and sourced reporting.
2. Carry out a rapid competitive audit
Before a strategic meeting, you can import the key pages of 3 to 5 competitors, a positions analysis, and an industry benchmark. NotebookLM generates:
- A summary of content structures
- An overview of dominant topics
- A comparison of queries or internal linking
3. Structure a topical cluster
With a keyword file and a sitemap, NotebookLM can:
- Identify content families
- Suggest a logical site structure
- Suggest coherent H1/H2 titles for each silo
A real boost to structure a site from the design phase.
4. Generate an SEO-friendly FAQ
On an e‑commerce site, NotebookLM can turn your product pages, customer service pages or terms and conditions into an optimized FAQ. It:
- Detect implicit or poorly covered questions
- Generate complete answers, ready to integrate
- Suggest phrasings close to user queries
Perfect for enriching pages without weighing down the UX.
5. Prepare a last-minute client meeting update
Need to review the latest exchanges just before a video call? NotebookLM can generate a audio summary to listen to during your commute or when you open your computer. All based on your docs, your stats, your emails. You arrive with clear ideas, stress‑free.
Concrete case: analyzing a Search Console account in a pre-audit
Before proposing SEO support, it’s often useful to run a quick pre-audit using the client’s existing data. NotebookLM can save considerable time here.
Take the case of an e‑commerce site available in multiple languages. By importing Search Console exports (clicks, impressions, CTR, queries by page) as well as data from a tool like Ahrefs (for the client and their competitors), it becomes possible to:
- Identify high-potential pages : those that already generate impressions but don’t convert enough
- Spot growth opportunities : by cross-referencing topics that are well-ranked for competitors but underdeveloped on the target site
- Identify coverage gaps : strategic pages missing from the SERPs or poorly optimized
By asking precise questions to the tool (Which pages combine a good CTR but a low average position?, “What are the dominant themes among competitors that the site does not address?”) clear, well‑argued support proposal), you get an actionable summary in a few minutes. Ideal for building a
A foundational tool, not a gimmick
NotebookLM integrates well into consultants' daily routine. Without replacing specialized tools, it saves time on key tasks: data analysis, audit summaries, preparing deliverables, or organizing monitoring.
Have you had the chance to use it in your projects? Feel free to share your feedback in the comments with the community. We welcome concrete examples, good or bad.
The article "Benchmarking, reporting, FAQs… What NotebookLM can do for you" was published on the site Abondance.
