As you know, every month we welcome several contributing authors on our premium publication RéacteurEach is invited to share their expertise on an issue related to Search Marketing. For this February 2026 edition, there are not 5 but 6 articles waiting for you!
In this edition February 2026:
- Netlinking: from catalogues to a data-driven methodology! by Sylvain Delaporte
- AI-boosted LinkedIn: a new performance lever for B2B SMEs, by Julie Perez
- ASO: Optimizing apps' visibility & conversion on the Stores, by Lucas Sabban
- Coding with AI: experience report and best practices of vibe coding, by Baptiste Wallerich
- The impact of your Wikidata entry on your Google Knowledge Panel – case study, by Nelly Darbois
- Entity linking & internal Knowledge Graph, or how to strengthen your Semantic Architecture – Part 1, by Nicolas Piquero
Thanks again to our 6 authors for the quality of the published articles and their responsiveness: Sylvain Delaporte (LE SILEX), Julie Perez (JPM Formation), Lucas Sabban (FDJ), Baptiste Wallerich (uRoot), Nelly Darbois (Wikiconsult) and Nicolas Piquero (NP Consultancy)
Bonus We’re sharing the best of our February monitoring and a roundup of the tools that caught the team’s attention.
And, if you haven’t already, subscribe !
Netlinking: from catalogues to a data-driven methodology!
By Sylvain Delaporte, SEO linkbuilding expert and Media @LE SILEX
In this article:
- A data-driven methodology based on factual analysis rather than link volume or prices.
- The preferred approach to identify and clean up invalid domains.
- The strategy to maximize already acquired popularity before any new acquisition.
- The importance of prioritizing target pages and adapting link types to the real needs of the market.
What we liked Transparency, practical case studies and concrete figures. Beyond exposing market manipulations, Sylvain offers immediately applicable practical solutions. A frank, well-documented approach that contrasts with the usual agency marketing rhetoric, giving readers concrete keys to regain control of their link-building strategy.
Netlinking: from catalogues to a data-driven methodology!
AI-boosted LinkedIn: a new performance lever for B2B SMEs
By Julie Perez, Trainer at JPM Formation and Alfie Formation
In this article:
- A clarification of LinkedIn’s role in the company’s strategy.
- Learn to use ChatGPT as a strategic tool to explore angles and structure ideas.
- How to capitalize on top-performing posts as lasting commercial assets.
- How to identify and measure the right business-oriented metrics.
What we liked: Julie shares her before-and-after data over six months and transparently shows that a single structured post generated four contracts versus zero for a standard post. Tangible, measurable proof, accompanied by detailed comparative tables, tailored to B2B SMEs seeking ROI rather than mere visibility.
AI-boosted LinkedIn: a new performance lever for B2B SMEs
ASO: Optimizing apps' visibility & conversion on the Stores
By Lucas Sabban, Head of SEO/ASO atFDJ
In this article:
- Why ASO — that is, mobile app visibility — has become an essential economic lever.
- The benefit of running SEO and ASO as a unified system rather than as two opposing channels.
- Going beyond traditional metadata optimization to increase conversions.
- The secrets of a sustainable ASO method in 6 steps.
What we liked: Concrete examples drawn from La Française des Jeux’s experience with quantified data and screenshots that turn Lucas’s article into a practical, actionable guide for any company seeking visibility and conversions in mobile stores.
ASO: Optimizing apps' visibility & conversion on the Stores
Coding with AI: experience report and best practices of vibe coding
By Baptiste Wallerich, SEO Expert @uRoot
In this article:
- The technical principle of vibe coding, notably AI agents and sequential decomposition.
- How to use Markdown files to document the app and feed tools.
- Applying a rigorous methodology to avoid divergences, duplications, and conflicts.
- How not to get carried away by vibes while following a precise action plan.
What we liked: Concrete demonstrations and a very welcome pragmatism. Baptiste shares his hands-on feedback based on several hundred hours of practice and clearly deconstructs the technical workings.
Coding with AI: experience report and best practices of vibe coding
The impact of your Wikidata entry on your Google Knowledge Panel – case study
By Nelly Darbois, Founder of Wikiconsult & Fonto Media
In this article:
- Wikidata, an underrated but central structure for understanding entities.
- A revealing case study that shows the impact of a Wikidata entry on the emergence of a Knowledge Panel.
- Plausible hypotheses, rather than direct causalities, explaining the link between creating a Wikidata entry and the appearance of a Google Knowledge Panel.
- The four essential precautions to take before creating Wikidata entries.
What we liked A rigorous and transparent methodology complemented by quantified data. Although Nelly takes a deliberately cautious approach that highlights correlation rather than causation, her demonstration leads to concrete actions for those who want to optimize their Google Knowledge Panel.
The impact of your Wikidata entry on your Google Knowledge Panel – case study
Entity linking & internal Knowledge Graph, or how to strengthen your Semantic Architecture – Part 1
By Nicolas Piquero, Senior SEO Consultant @NP Consultancy
In this article:
- Understanding the paradigm shift from keyword-based SEO to entity-based SEO.
- Learn how to build an internal Knowledge Graph with stable identifiers and RDF triples.
- Audit entities with the Google Cloud Natural Language API to measure their salience score.
- Two different approaches to structuring with Schema.org and aligning with Wikidata.
What we liked: Nicolas adopts a didactic approach that turns a complex technical subject (RDF, triples, ontologies) into a method you can apply immediately, with screenshots, tables and visual diagrams that make the concept of a Knowledge Graph tangible.
Entity linking & internal Knowledge Graph, or how to strengthen your Semantic Architecture – Part 1
The article “The February 2026 edition of Réacteur is available!” was published on the site Abondance.
