Are you looking for the best SEO agency in Lyon ? If you want to improve your visibility on the Web and boost your organic traffic, here is the list of the best natural SEO agencies in Lyon!
Why hire an SEO agency in Lyon?
Creating an e-commerce site or a showcase site is one thing, but getting it to rank at the top of search engine results is another! If you’re hesitating to entrust your site's organic SEO to an SEO agency in Lyon, we’ve listed all the good reasons to convince you to walk through the agency doors.
To gain clients
An effective organic SEO strategy is essential to promote your business online. If you want to attract customers to your website, you need to appear among Google’s top results, and the only way to rank well is to optimize your site's SEO.
For its local presence
If you are an entrepreneur in Lyon or live in the Lyon area, you might ask yourself why you should work with a local SEO agency.
The answer is in the question! Even though today we have many tools to communicate and work remotely, being able to speak directly with your project manager about your digital strategy greatly facilitates communication and avoids misunderstandings.
A second advantage of hiring an SEO agency near you: your contacts know the region and therefore your customers. They will find it much easier to create an accurate portrait of your persona, especially if you want to sell your products or services on the local market.
For its expertise
Mastering SEO techniques requires years of study and practice. Not to mention that with a search engine that constantly changes its SEO criteria and marketing trends that are always evolving, you must keep a constant watch to stay at the top of organic results.
In an SEO agency, you will have a whole team of experts (SEO specialists, web copywriters, community managers…) at your disposal to support you in the success of your digital project.
To save time
Entrusting your site's SEO to a web agency will allow you to focus on other tasks. After giving your directives to the agency, the SEO professionals will take care of your optimization and, unless they need further information, they shouldn’t need you again.
To increase your ROI
Investing in your site's organic SEO is the most cost-effective traffic acquisition lever. Of course, you won’t become visible overnight — it generally takes about three months for a strategy to start bearing fruit. But unlike paid search, your online presence is durable and the return on investment is much more profitable in the medium to long term. All the more so since a Google Ads campaign can be very expensive if you’re in a highly competitive sector and once the campaign ends you disappear from the SERP.
What is natural SEO?
As you’ve probably gathered, web SEO will help you gain traffic. But to fully understand the stakes of good SEO, you need to understand how it works.
Natural search, or organic search, encompasses all the techniques needed to achieve a good ranking on Google.
- To succeed in your SEO strategy, you must therefore know all of Google's SEO criteria and how its algorithms work.
- Then, you will need to define a complete list of keywords that answer the search queries of your target customers.
- Finally, you'll need to develop an effective content strategy, a strong link-building strategy, and optimize your technical SEO.
We skip the implementation details here, but as you can see, to reach the first page of search results it’s preferable to hire an SEO expert!
What services does an SEO agency provide?
Before helping you find the best SEO agency in Lyon, let’s review the different services offered.
Website audit
First, the web SEO agency will propose conducting an audit of your site to analyze its strengths and weaknesses. Generally, it is divided into two parts:
- A technical audit to check that your site is optimized for Google indexing.
- A semantic audit which consists of analyzing the relevance of your content (semantic field, internal linking, content quality…) and your popularity (backlinks, online reputation…).
For your information Note: digital marketing experts recommend performing both audits for site creation, site redesign and whenever the conversion rate drops.
Competitive analysis
Whatever your industry, competitor analysis is an essential step for optimizing your Google SEO. This study will let you identify all your competitors at the local and national levels if necessary. Using this information, the SEO agency will assess traffic opportunities and the actions to take to implement a more effective marketing strategy.
Keyword research
Keyword research is of course the foundation of organic SEO. But choosing the right keywords to stand out from the competition and generate traffic requires expertise and a good command of SEO tools (Google Analytics, Google Search Console…).
Again, to obtain qualified traffic and improve a site’s ranking, we recommend calling on an organic SEO expert.
Web content creation
Creating quality content is the key element for the success of any web project. Your web page content should of course appeal to your target audience but also meet Internet SEO criteria (long-tail keywords, unique content, keyword density…).
To carry out this task, SEO agencies have their own in-house web writing teams or outsource content production to professional freelance web copywriters.
Link building
In the world of organic SEO, the link building holds an important place. The principle is to obtain links pointing to your site from authoritative websites. An effective external linking policy quickly produces results provided the sites are within your niche and anchor texts are not over-optimized. Acquiring inbound links is a technical skill that is always preferable to entrust to an SEO agency.
Warning : if you invest in a link-building service, make sure the web SEO agency does not offer you “Black hat”. Even if buying cheaper, low-quality links can be tempting to reach top positions in search engines more quickly, you risk severe Google penalties.
Reporting
Finally, the services of your future SEO agency in Lyon must include monthly reports. These reports will allow you to track your performance to determine the effectiveness of your SEO strategy. Also favor agencies that offer regular meetings with your SEO specialist.
Redacteur.com's SEO agency
Did you know that Redacteur.com offers packs SEO content strategies turnkey?
Following an SEO audit to identify the best keywords for your business, the teams at Redacteur.com develop up to 60 content topics of 800 words and up to 3 pillar pages of 2,500 words.
The content, after topic approval, is then written by our professional writers. It is optimized for SEO and formatted in HTML to allow you to integrate it into your site easily and quickly.
Choose the SEO content package that matches your editorial maturity and quickly get a complete SEO content strategy as well as a tailored semantic audit!
The 5 best SEO agencies in Lyon
Now that you have all the elements to properly choose your SEO agency in Lyon, all you have to do is make your choice!
1/ 1st Position
1st Position has several agencies in France, including an office in Lyon. The agency has been established in the Lyon area since 1999, which is an asset for your local SEO. The SEO agency offers all the services mentioned earlier: SEO audit, competitor analysis, technical and semantic optimizations, content writing and link building. Their consultants will also give you numerous marketing tips to improve your visibility. Finally, the agency offers training to acquire SEO best practices.
2/ Semji
Semji is an agency based exclusively in Lyon made up of a team of experts who will propel your marketing strategy locally and nationally. Their services include an SEO audit, a content and linkbuilding strategy, support for a site redesign, development of your e-reputation, KPI monitoring…
3/ Cybercité
Cybercité also knows the Lyon market perfectly since the agency has been based there since 1999. The agency will support you in your organic search (SEO) projects, as well as for paid search, marketplace integration, your social media communication, the purchase of sponsored links…
4/ Optimize.me
The mission ofOptimize.me is to make SEO simple and accessible to everyone! Based in Lyon for more than 10 years, the agency is made up of a team of SEO professionals. Their specialty is having developed their own toolbox dedicated to organic SEO and web writing. The agency offers bespoke services such as keyword research, creation of a semantic cocoon, writing SEO-friendly content… In addition, you benefit from the support of a consultant throughout your SEO campaign.
5/ Foxglove
Foxglove is a Lyon agency that only hires senior experts, so very experienced. Among its services, the agency conducts your SEO audit, technical optimization, semantic and competitive analysis of your business area, optimization of your external and internal links… A nice extra: if you suffer a Google penalty, these web experts will know how to find the solution to restore your site in the search results.
Our tip to improve your SEO
We hope that all our advice will help you find theSEO agency in Lyon you need!
In the meantime, don’t forget that to rank a site well, content is KING and that the best web writers are at Redacteur.com !
