With the popularization of ChatGPT, it is more than necessary to differentiate your content from that produced by AI.
If calling on a web copywriter to delegate the writing of your texts to it can prove to be an excellent idea, you may also want to protect your personal content from any similarity with ChatGPT's output.
Phrases to avoid, use of recent sources, and use of concrete examples: here are our best tips to ensure your texts feel distinctly human.
1. Avoid ChatGPT-style phrasing
To fully understand how to stand out from ChatGPT, it's essential to recall one important point: this AI, although particularly intelligent and endowed with an immense learning capacity, remains a machine. Advanced, of course, but lacking a soul and retaining a basic reasoning that is devoid of nuance.
It therefore tends, by its own admission, to reuse turns of phrase and similar paragraph constructions in its responses. While sentence length varies to maintain a natural writing rhythm, ChatGPT has a response style that typically includes the following main elements:
- Listings with keywords;
- Short, concise definitions;
- Concise explanations, usually fitting into five sentences;
- A very rare use of punctuation that conveys surprise, astonishment, or rhetorical questions, such as exclamation and question marks.
For standing out from ChatGPT when writing your content, it is therefore essential to rely on your own writing style, refine it and work on it in order to develop a uniquely personal voice.
Because ChatGPT bases its functioning on pre-recorded models and data, it is incapable of true creativity. That quality remains the spearhead of any content that wants to stand out from artificial intelligence, adding a soul and a personality that cannot be generated by a machine. Innovative and unique ideas are therefore particularly valued!
2. Cite recent sources
The last update to ChatGPT dates from January 2022, which means this artificial intelligence has no knowledge of facts, news, or trends from the past few years. It is also important to note that ChatGPT is unable to cite its own sources, being the result of language models and a set of information taught to it by external contributors as well as data from the web.
Even if the paid version of the tool allows fetching answers online, to stand out from ChatGPT it is therefore more than necessary to use recent sources (including information the AI does not yet know), dating from less than two years. This will humanize your argument, lend credibility to your information, and highlight the added value of your writing.
In the same way, it is essential to contextualize your statements to support the timeliness of what you say: citing new social networks, innovative marketing techniques, the latest SEO trends or business management practices, or very recent cultural references can only help you stand out from ChatGPT. It is therefore essential to put in place a whole research and documentation strategy.
3. Illustrate the article with customized visuals
Although ChatGPT can demonstrate undeniable logical intelligence, it sorely lacks originality and personality—two elements you can use to distinguish your content with visuals.
Indeed, using customized visuals is particularly useful for this purpose, because they allow you to add your personal touch to the text you just wrote, humanize yourself in the eyes of your readers and AI-powered search engines (Google and Bing, for example).
There is no need to retrain as a graphic designer for this: many photo-editing programs, such as Photopea or Photofiltre, are free and let you customize your visuals in no time without special training. Of course, you can also hire a professional graphic designer to guarantee the quality of your content.
Mentioning the visual elements in the article content is a strong reassurance for the reader that the article was written by you.
4. Accompany the article with a video
In addition to boosting your text’s SEO, videos embedded in your articles are fantastic tools to help you stand out from ChatGPT. They support your points, personalize your content, and strengthen your credibility, while also being very attractive to your audience.
The article and the video content don’t have to be exactly the same, but they can complement each other and link to one another to encourage the reader to consult both elements for additional information.
5. Use concrete examples
It is important to note that ChatGPT sorely lacks nuance as well as human experience: the concrete examples provided by this artificial intelligence are particularly hollow and do not resonate with our human experience.
To stand out from ChatGPT, it is therefore recommended to support your texts with examples that are particularly meaningful to your readership.
Whether you’re addressing life in the workplace or promoting a product as part of a marketing strategy, don’t forget to include a touch of personal experience—concrete everyday examples that can resonate with your audience and humanize your message.
Your human experience is a powerful lever to distinguish your content; use it as much as possible: engage your audience, provide contextual elements, show that you fully understand the ins and outs of a situation, use rhetoric, sarcasm and satire…
Why try to stand out from ChatGPT content?
Differentiate your content from that produced by ChatGPT is essential, for several reasons:
- Today's readership remains particularly reluctant about the popularization of ChatGPT, granting it only moderate trust. Personalizing content and creating rich human-written texts are therefore the key to optimizing your visibility and credibility;
- With the upcoming arrival of SGE, tending to your content with comprehensive, sourced, and up-to-date information can only...support your SEO and help you stand out better in the SERP rankings;
- ChatGPT tends to provide mechanical answers: the risk is therefore high of ending up with duplicated content published by another user of the artificial intelligence. The threat to your organic SEO is considerable, which is why differentiating your content allows you to build a viable, long-lasting SEO strategy.
Our tip to help you differentiate from ChatGPT content
Keep in mind that differentiating your content from that produced by OpenAI's artificial intelligence requires creativity, research and documentation, but also—and above all—the addition of a measure of our human experience.
To ensure you receive content that includes these complex elements while remaining rich and enjoyable to read, don't hesitate to entrust your needs to a professional writer via our writing platform.
The article 5 tips to stand out from ChatGPT writing first appeared on Redacteur.com.
