Boost your online visibility for free on November 12 in Bordeaux!

Do you want to boost your local visibility without investing in advertising?
On November 12, Abondance and Le Wagon Bordeaux are offering a 100% hands-on, free workshop to turn your Google Business Profile into a real growth lever.

A practical workshop to boost your local visibility

At a time when local search plays a central role in the customer journey, Google Business Profile (formerly Google My Business) remains an underused tool… and yet incredibly effective!

This workshop, led by the Abondance team in partnership with Le Wagon Bordeaux, will teach you how to make full use of this free platform attract more customers, generate calls, and strengthen your local presence without redesigning your website.

Program : optimization, practical tips, mistakes to avoid, as well as a complete overview of classic SEO fundamentals and the new challenges related to artificial intelligence.

The event will conclude with a friendly moment for discussion and networking over a drink.

Program (1h30)

1. Google Business Profile: the secret to effective local visibility (~1h)

• Understanding how Google Business Profile works
• Ways to appear in Google's local Top 3
• Creation, optimization and daily management of a high-performing listing
• Concrete tips, best practices and mistakes to avoid

2. The basics of classic SEO (~20 min)

• The pillars of organic SEO: technical, content and popularity
• Fundamentals to know if you own (or are considering) a website

3. AI and SEO: what’s changing (~10 min)

• How artificial intelligence is transforming online search
• Best practices to adapt without losing visibility

Who is this for?

This workshop is intended for:

• Entrepreneurs, shopkeepers, artisans and self-employed professionals,
• Professionals wanting to improve their local visibility without an advertising budget,
• People curious about organic SEO and the impact of AI on local search.

Practical information

Location: Le Wagon Bordeaux — 107 Cours Balguerie Stuttenberg, 33300 Bordeaux
Date and time: Tuesday, November 12, 2025 at 6:30 PM
Price: Free, registration required
Registration required: Register for the workshop for free
Organizers: Le Wagon Bordeaux & Abondance