Shopify is one of the most comprehensive platforms on the market. While it offers all the essential features for an e-commerce site, it also has a very extensive app store that can significantly improve the creating a Shopify storeEach of them claims to improve sales and help businesses grow, but not all of them work.
So, how do you know what to avoid and which are the apps that will increase your conversion rate on Shopify? Discover our selection of 30 must-have Shopify plugins to improve your online store.
And if this selection doesn't cover all your ideas, you can also hire a Shopify developer to create or modify a plugin. To help you, here is a selection of the 25 best Shopify developers.
Some tools in this article are sponsored. They are labeled “Sponsored”. Find out how to sponsor your tool.
Guaranteed Reviews Company Sponsored
Google Shopping partner, the Guaranteed Reviews Company is probably the Shopify app that will boost your conversion rate the most and therefore your sales. Indeed, customer reviews have become widely indispensable; they reassure your customers and make purchasing easier. The advantage of this app is that it will be linked to the Société des Avis Garantis, which acts as a trusted third party to reassure your visitors.
Moreover, this solution is available in 6 languages and is the only one that allows translation and centralization of your reviews in those 6 languages. This is a significant competitive advantage for attracting customers from abroad.
Finally, you will have many features to manage your e-reputation as a whole; the best thing is to contact them and request a demo, the team is very responsive!
Plugins for boosting your sales on Shopify
Plugins let you add features to your site. Ideally, plan everything upstream when creating the site. This allows you to integrate these features into the price of your ecommerce site.
But sometimes, certain needs only arise after the site goes live. In that case, using a plugin can address that new need.
1. Crisp Sponsored
A multichannel communication platform, the French platform brings together more than 10 communication channels into a single inbox: WhatsApp, Messenger, emails, Instagram, phone calls — everything arrives in one place to simplify your teams’ work and ensure exceptional customer service.
Featuring an interface designed and built for small businesses and SMEs, Crisp it can be implemented in record time, making teams’ work easier.
Powered by Shopify data, the platform automates repetitive tasks so companies can focus on the most complex issues.
2. Nudgify
Nudgify offers you a simple way to engage customers with your Shopify store, recreating the experience of a traditional shop with levers such as urgency, social proof and scarcity.
For example, you can use Nudgify to display recent sales or customer reviews. You can also indicate when an item is nearly out of stock, creating a strong FOMO (Fear Of Missing Out) and increasing your conversion rate.
By adding social context to online purchases, Nudgify improves the overall customer experience.
Price: From $0.99/month
3. Wishlist Plus
Wishlist Plus opens a new form of engagement for your customers. Rather than adding an item to their cart immediately, the app lets them add it to their "wishlist".
Like Fast Checkout, Wishlist adds a second button to every product page on your Shopify store. This lets your customers save an item of their choice and come back to it later.
Having a softer alternative to the "Add to cart" button is an excellent way to keep people in your sales funnel. The wishlist is then shared by the user with friends and family, introducing your site to new prospects in the process!
Price: From $0 to $99.99/month
4. Advanced Google Shopping Feed
Do you use Google Shopping, TikTok and Facebook to promote your products? The plugin Advanced Google Shopping Feed automates sending your products to these platforms with ultra-fast syncing.
It lets you manage your feeds to numerous marketplaces and networks from its Shopify interface. Handy!
Price: from $11.99 per month
5. Nosto
Nosto offers you a personalized experience to give sales a boost. Its algorithms analyze your customers' past purchases to suggest similar products while they shop. The extension can also display personalized pop-ups to increase cart value.
Thanks to its integrated email solution, Nosto also sends emails to your customers based on their shopping experience. The goal: retain your customers and increase your sales.
Price: on request
6. ReConvert Upsell & Cross-Sell
ReConvert Upsell & Cross‑Sell is very useful for increasing your sales thanks to Cross & Upselling : it notably makes personalized product recommendations to your visitors that might interest them.
Price: from $4.99/month
7. Persistent Cart
Persistent Cart is a very simple but very useful plugin. It allows you to “save” the carts of your logged-in customers. They can therefore find the items they added to their cart at any time, even if they switch devices to log in.
Price: $3.99 per month for all features
8. Fablet
Fablet aims to provide your customers with an optimal browsing and shopping experience on mobile and tablet. Essential at a time when nearly one third of internet users buy on mobile.
Price: free for small e-commerce stores
9. POP! Sales Proof Popup
The principle of POP! is as follows: your visitors receive notifications (in the form of small pop-up windows) informing them of the latest purchases made on the site by other customers.
This aims to give a sense of high activity on the site and therefore toencourage purchases.
Price: free for 100 unique sessions/month, then starting at $25/month
Shopify plugins for customer management
10. Asklayer Survey
Asklayer Survey is a plugin that allows you to easily integrate NPS into your Shopify site.
It lets you collect feedback on how your site functions and rewards your visitors by offering them a discount coupon in exchange.
11. Omnisend
To boost the performance of your email campaigns, rely on OmnisendThe plugin offers marketing automation features: creation of segmented lists, email templates, retargeting…
It enables integration of multiple communication channels so you can reach your customers on any platform, with a personalized message, at the best time.
Price: free setup for 250 contacts, $59/month for the most comprehensive plan
12. Smile
The plugin that brings a smile to your customers is Smile. It allows you to reward customer loyalty through three different programs:
- Loyalty points program
- Program of referral
- VIP program
Its goal is to retain your customers so they return to your e-commerce store. You know the saying: it is less costly to retain a customer than to acquire a new one!
Price: highly variable depending on your needs! From $0 to $599 per month.
13. PushOwl
Re-engage your customers with personalized push notifications powered by PushOwl. The plugin displays useful information to customers who have subscribed to notifications.
For example, it notifies them when a product is back in stock, when there’s a new product, or when a blog post is published. The extension also lets you set up abandoned cart reminders.
Price: basic plan free, then starting at $19/month
14. Zendesk
A true communication platform, Zendesk brings all your channels together in a single interface. Social networks, email, phone, or chatbot — all customer interactions appear in an intuitive dashboard. You can handle requests quickly or delegate them to your team members.
You’re sure not to miss any request and to provide smooth, responsive customer service.
Price: from $49 per month
15. Tidio Live Chat
With Tidio Chatinstall a conversational agent on your e-commerce site very easily! Automate your customer support by offering quick answers to the simplest questions.
Does the visitor need complex information? You can take control at any time.
Price: free for 3 chat operators, then from $19 per month.
Yotpo Loyalty & Rewards
Yotpo allows you to encourage certain behaviors on your website. By awarding reward points for referrals, social shares and other interactions, you retain your customers and encourage them to become active users.
Some of the largest Shopify stores use Swell to retain their customers. This is partly because it offers more customization options and integrations than most other customer loyalty plugins. You can even combine Swell with your email marketing by integrating it into your email marketing solution.
Price: It’s expensive: from $0 to $199/month + a commission after a certain number of orders
Stamped.io Reviews & UGC
This plugin allows you to automatically ask your customers to review the products they buy. Very useful when you know how important it is to get more reviews for your products.
Price: starting at $23 per month
Marketing plugins for Shopify
18. HubSpot
A leader in marketing automation, HubSpot helps you manage your customer relationships. The extension uses data left by your customers to produce personalized marketing campaigns.
Upselling, cross-selling, cart abandonment follow-ups… HubSpot handles all sales, marketing, and commerce emails. Even better: it sends your blog posts, buying guides, or white papers to qualified prospects and customers. The goal: convert prospects into customers and customers into ambassadors.
Price: installation is free, but you will need to subscribe to HubSpot's Marketing Hub to take advantage of all features… which can require a significant budget depending on the number of leads!
Instagram Influencer Referral
With Instagram Influencer Referral, boost the visibility of your products on Instagram! Encourage your customers to share your products after their purchases in exchange for promo codes.
Price: Free up to 100 orders, up to $49/month.
Judge.me Product Review
Judge.me allows you to collect reviews and ratings of your products by email so you can share them on your e-commerce site. Reviews, star ratings, badges — display your customers' recommendations in a few clicks to reassure prospects about the quality of your products!
Price: the free plan is already very complete, but you can add custom forms, coupons, and review pages for $15 per month.
Facebook & Instagram
With the plugin Facebook & Instagram, you can open a shop directly integrated into Meta's networks.
Price: free installation; ad spend is billed directly to your Facebook Ads account.
Amai Sales Countdown Timer Bar
This plugin allows you to add a countdown timer to any product, indicating the sale is time-limited, which encourages purchases.
The countdown timer can also be applied site-wide: ideal for boosting your sales during sales periods.
Price: from $0 to $17.95 per month
MyBulk
MyBulk allows you to create all kinds of promo codes in just a few clicks.
Price: free up to 9,999 promo codes, then $1 per code.
Privy
Privy is a complete ecosystem that includes exit pop-ups, remarketing and retargeting, as well as email marketing campaigns. It is the highest-rated app in the Shopify app store and is used by more than 300,000 stores.
Privy lets you engage users while they are on your site using fly-outs and pop-ups. This means you can increase your conversion rate with special offers and promotions, or grow your mailing list. You can even use the platform to send emails for abandoned carts.
It's easy to customize Privy's exit pop-ups and emails. You can also set your own triggers.
Price: From $0 to $70/month
Canva Connect
Canva Connect is a Shopify plugin that lets you access your product images directly in Canva. You can easily retouch your product photos in Canva and they are updated directly online on your site.
Price: free installation
SEO plugins for improving your Shopify store's SEO
Plug in SEO
As the name suggests, Plug in SEO it helps improve the organic SEO of your Shopify site by identifying the main issues that harm your SEO.
Price: free
TinyIMG SEO Image Optimizer
Image search is an acquisition channel often underestimated by e-merchants. TinyIMG SEO Image Optimizer It specifically aims to improve the SEO of your photos, particularly on Google Images.
The app also lets you reduce their size to improve your store's loading speed.
Price: free up to 50 optimized images per month, then starting at $2.49/month
Shopify plugins for logistics
Also read: 3 steps to set up Click & Collect on Shopify
28. Stock sync
No more stock errors with Stock Sync. At a glance, you can see the status of your inventory. You can reorder products that will soon be out of stock, run promotions on slower-selling items, etc. In addition, the plugin shows your revenue in real time, as well as the current stock value.
Price: $0 to $49 per month
29. Shopify Back in Stock
Allow customers to be notified when a product is back in stock with Shopify Back in Stock. The plugin sends an email or an SMS, depending on customers' preferences.
The result: satisfied customers who return to your website to buy the product of their dreams. The consequence? Your revenue increases!
Price: $0 to $49 per month
30. Sendcloud
Sendcloud makes the shipping process easy and fast by allowing the customer to choose their delivery method. The plugin manages more than 25 carriers including DHL, Colissimo, Mondial Relay, DPD, UPS, Colis Privé and Chronopost.
Sendcloud then generates the shipping interface according to the chosen carrier. All that's left is to label your orders and follow the process specified by the provider.
Price: pickup point integration and shipping rates free, then from $45 per month to use your own carrier contracts
Conclusion
It's not always easy to find your way through the jungle of Shopify plugins. These 30 plugins should help you significantly improve your conversion rate, as well as increase the number of leads and emails in your database!
You can also hire a freelance Shopify expert by posting your ad on Codeur.com. You will receive many quotes quickly.
And to boost your sales even more, consider putting your store's products on Google Shopping !
