BIG SEO 2025: 2 days to boost your visibility!

Sponsored by CyberCité.

BIG SEO 6, organized by CyberCité, returns on April 8 and 9, 2025 for a 100% online edition dedicated to the SEO and Content Marketing strategies of tomorrow. With the rise of AI, the diversification of search engines and the evolution of algorithms, it is more important than ever to adapt your digital strategy. On the agenda: free webinars, exclusive masterclasses and expert insights to boost your performance.

The return of BIG SEO in 2025

The flagship event for SEO and Content Marketing, BIG SEO, returns for a 6th edition on April 8 and 9, 2025 ! Organized by CyberCité, this fully online event offers a program rich in talks and masterclasses dedicated to SEO strategies, Global Search and the impact of AI on digital marketing.

This year, BIG SEO is innovating with a hybrid format:
Some free webinars, available live and on replay upon registration
Some paid masterclasses, hosted by experts to explore the key topics of SEO in depth

A 100% SEO & Content Marketing program

BIG SEO 6 offers a series of conferences led by CyberCité experts.

SEO and Global Search: Move before it moves

Tuesday, April 8 – 10:00 to 11:00
Alban Renard, Director of Expertise & Innovation at CyberCité

Google is facing growing competition with the emergence of AI search engines, social networks and marketplaces. This conference will help you understand why an SEO approach focused solely on Google is no longer viable and how to adopt a Global Search strategy to maintain your visibility.

Technical SEO in 2025: How to prioritize your actions based on business logic?

Tuesday, April 8 – 11:00 AM to 12:00 PM
Alban Renard, Director of Expertise & Innovation at CyberCité, and Adrien Party, Senior SEO Consultant at CyberCité

Faced with the increasing complexity of SEO criteria, you must set your priorities. This conference will give you the keys to differentiate defensive and offensive actions in technical SEO, with concrete examples of automation and optimization.

Netlinking in 2025: Evolution or revolution?

Tuesday, April 8 – 1:30 PM to 2:30 PM
Hélène Domergue, Head of Netlinking at CyberCité, and Quentin Lohou, Senior SEO Consultant at CyberCité

With the constant changes to Google's algorithms and the emergence of AI models, traditional Netlinking strategies are being questioned. This conference will help you better understand the new challenges and adapt your approach to maintain your SEO performance.

Storytelling and Brand Content: Reinvent your strategy in the AI era

Tuesday, April 8 – 2:30 PM to 3:30 PM
Chloé Lucas, Senior Content Marketing Consultant at CyberCité, and Zoé Frezouls, Content Manager at CyberCité

Standing out and capturing audience attention is a daily challenge. Discover how to combine traditional storytelling techniques with technological innovations to make your brand indispensable and leave a lasting impression.

Content Marketing: When Generative AI pushes the boundaries of your editorial creativity

Tuesday, April 8 – 3:30 PM to 4:30 PM
Léa Petralie, Head of Content Innovation at CyberCité

Generative AI tools are not limited to productivity: they also offer new creative opportunities. This talk will explore how to leverage these technologies to develop a distinctive and effective content strategy.

These Google Analytics 4 features that can help you better understand how your site is consumed

Tuesday, April 8 – 4:30 PM to 5:30 PM
Cédric Sonrel, Head of Data Analytics & Conversion at CyberCité

Google Analytics 4 goes beyond traffic statistics. This talk will teach you how to use its advanced features to analyze audience behavior and optimize your site according to their expectations.

Masterclasses to go even further

In addition to the free conferences, BIG SEO 6 offers exclusive masterclasses to delve deeper into key topics:

How to build an SEO strategy focused on business performance?

Wednesday, April 9 – 9:30 AM to 11:00 AM
Jean-François Vervaecke, Head of SEO at CyberCité, and Alban Renard, Director of Expertise & Innovation at CyberCité

An effective SEO strategy must be aligned with concrete business goals. This masterclass will help you structure your SEO actions according to their impact on conversion and the growth of your company.

Set up an SEO exploration in Google Analytics 4

Wednesday, April 9 – 11:00 AM to 12:30 PM
Cédric Sonrel, Head of Data Analytics at CyberCité

Learn how to use the advanced features of Google Analytics 4 to analyze your SEO performance in depth and optimize your decision-making.

AI serving our professions: toward greater efficiency and intelligence

Wednesday, April 9 – 1:30 PM to 3:00 PM
Charlène Valleix, Senior SEO Consultant at CyberCité, and Sofiane Bairouk, Senior SEO Consultant at CyberCité

AI is transforming SEO and digital marketing. This masterclass will give you practical methods to integrate artificial intelligence into your strategy and maximize your efficiency.

Create value before conversion: the new frontier of Lead Generation

Wednesday, April 9 – 3:00 PM to 4:30 PM
Lucile Rosset, Senior Content Manager at CyberCité

Customer journeys are evolving and simply collecting leads is no longer enough. Discover how to create real value even before conversion by integrating engaging, impactful content strategies.

How to boost the impact of synergy between your Social Media and Search Marketing teams?

Wednesday, April 9 – 4:30 PM to 6:00 PM
Audrey Magnoli, Director of the OnlySo agency, and Alban Renard, Director of Expertise & Innovation at CyberCité

The divide between Social Media and SEO is a hindrance to performance. This masterclass will show you how to align these strategies to maximize your online visibility and engagement.

Sign up for BIG SEO!

Whether you are marketer, SEO consultant, freelancer or business owner, BIG SEO gives you all the keys to anticipate trends and optimize your digital performance.

Dates : April 8 and 9, 2025
Format : 100% online
Access to webinars : Free with registration
Access to masterclasses : Paid