How to find a freelance copywriter?

When you want to increase visibility and impact with your future clients, copywriting is one of the keys.

But why and how should you hire a copywriter?

That's what we'll look at together in this article.

What is a copywriter?

Before discussing how to find one, let's define the notion of copywriting. Originating from across the Channel, this term, as its name suggests, indicates that a copywriter is a writer. In essence, that's not wrong. But a copywriter has acquired additional skills, particularly in writing texts that are impactful both in marketing terms and emotionally.

Copywriting is therefore an art that consists of convincing the reader to take action. It differs from the average web writer who produces texts and content purely for SEO purposes, or from a journalist who writes informative pieces.

The copywriter and the web writer are thus two different professions, although closely linked since often a copywriter began as a web writer. Indeed, while there are some copywriting courses, they are still uncommon; consequently, writers who acquire these skills have trained and continue to train themselves through practice.

The main objective of the copywriter is to persuade your reader with words. They are responsible for finding the right words, the ones that will push your reader to act.

The power of copywriting in your business

Copywriting is a powerful marketing and commercial tool. As we have seen, copywriting is the art of persuading with words. But it goes far beyond that simple observation.

Copywriting is a full-fledged part of your sales strategy.

Because it serves both prospecting and converting your customers.

The power of copywriting lies in building trust and persuading your audience that your product is the one they need because it meets everything they expect. When reading your copy, the reader is won over by your vision and taking action feels natural.

Copywriting in your business is a superpower that will help you convert more with less effort.

Why hire a freelance copywriter?

The main talent of the copywriter is finding the right words to reach your target. The copywriter can adapt to the field they write for as well as to the client audience the text must reach. They will find the tone and phrasing that will prompt the prospect to engage with your article, sign up through the form you present, or take action on your sales page.

Indeed, the copywriter is capable of writing all kinds of texts:

In short, the copywriter can write across a variety of formats depending on your needs and sales strategies.

12 advantages of working with a freelance copywriter

1. Publish quality texts that convert

This is the primary advantage of working with a freelance copywriter. Thanks to their expertise, the texts you entrust to them are far more likely to achieve the desired results—whether attracting leads, converting them into customers, or retaining clients.

2. Access to specific skills and expertise

Depending on your needs, you may have to work with different writers. Indeed, some more technical aspects may be handled by different copywriters—a considerable benefit for growing your business across your various areas of expertise.

3. Increase your visibility on the Web faster

It goes without saying, but if you have many texts to produce, you'll get them faster with the help of one or several copywriters. That way you can publish sooner and grow your visibility more quickly.

4. Save time

Indeed, while you delegate the writing of your content to one (or several) copywriters, you have time to focus on your core business—so you can take better care of your clients or even enjoy a bit more free time 😉

5. Growth of your revenue

Working with a copywriter will make you money, because they specialize in writing texts that prompt visitors to take action. Consequently, a sales page written by a copywriter that meets all the copywriting criteria maximizes your chances of conversion—and therefore your revenue.

6. Develop a relationship of trust with your customers

The copywriter is a natural persuader. They know how to steer the argument toward the desired outcome. They can also manage the entire process of developing customer relationships—whether addressing their problems or collecting feedback, the copywriter will use all of that to build new persuasive pages for your site.

7. Improve your strategy

As we've seen, the copywriter knows how to write impactful, converting emails. Entrusting them with announcement emails or new product launch emails will therefore ensure a higher conversion rate. Likewise, they can work with you to set up a sequenced marketing strategy to convince prospects and turn them into customers.

8. A new perspective on your business and its challenges

Indeed, working with a freelance copywriter brings fresh blood into your organization—an asset for spotting changes that need to be made which you might miss out of habit or because you're too close to the day-to-day. For example: sales of your flagship product are plummeting. You think the problem is a particular piece of copy.

By entrusting the writing to a copywriter, they notice that the issue isn't that specific text but your landing page, which no longer converts as well as it used to. The solution was right there under your nose, but you didn't have time to spot it.

9. Significant flexibility

Working with a freelance copywriter gives you more flexibility and responsiveness. If you need to refresh your messaging, the way you present it, or simply launch a new product, the freelance copywriter will allow you to react and deliver the texts you need within a shorter timeframe.

10. Simplified hiring.

Indeed, by working with a freelance copywriter, you avoid the cumbersome steps of hiring someone—whether full-time or part-time, on a fixed-term or permanent contract. The freelancer is there solely to complete their assignment, and nothing more. You're not tied beyond the duration of the project for a cost agreed upfront.

You can call on them as often as you like without any further constraints.

11. The copywriter is a digital marketing professional

The freelance copywriter is a specialist in storytelling and marketing strategies that drive action. Hiring such a professional is your company's guarantee of boosting your marketing.

12. A persuasive sales text makes your life easier

The more persuasive a text is, the less you'll have to chase customers. They'll come to you on their own when they read that amazing landing page created by your freelance copywriter.

As you can see, there are many advantages to working with a freelance copywriter.

Find a freelance copywriter on Redacteur.com

On our platform we connect you with over 15,000 professional writers, many of whom specialize in copywriting.

Our copywriters work across more than 50 topics, including sales, marketing, e‑commerce and many others. We certainly have someone who can meet your specific needs.

In addition, working with a freelance copywriter on Redacteur.com lets you communicate with that professional and request revisions as long as you want until the final text is exactly what you need.

Feel free to contact us to discuss your needs. Together we will find the solution that suits you.

Our tip for finding a freelance copywriter

On Redacteur.com, you have access to thousands of copywriters. Don’t hesitate to contact our platform for advice on the texts to request. You can also submit your project directly on Redacteur.com and get a quote for the writing of your texts to be entrusted to one of our freelance copywriters.