If despite your efforts you don't appear in the top search results on Google and the like, it may be time to perform an SEO audit! A relevant analysis of your SEO will highlight the weaknesses in your SEO strategy and the points to work on to gain visibility and conversions. To help you optimize your website and boost your organic search, here is a list of 14 free SEO audit tools!
5 free SEO audit tools for optimizing your content
The content on your site is one of the three main areas to diagnose to improve your site's SEO.
Content audits rely on the quality of your written content, its relevance, its informational depth, but they also analyze your meta descriptions, your images, etc.
Screaming Frog SEO Spider
Screaming Frog is one of the most widely used crawling tools for SEO audits. The tool is very comprehensive and diagnoses both the technical and semantic aspects of your website.
With regard to your content, the software will analyze your titles and meta descriptions, your Hn tags, your images, your canonical URLs, duplicated content…
Thanks to the software, you'll very quickly be able to spot major errors and fix them.
It's a freemium tool and it's free up to 500 URLs. For larger sites, you'll need to pay about €132 per year.
Thruuu
Thruuu is an SEO tool that analyzes the results of a query in the SERP. You just need to enter a keyword in the search bar and Thruuu will list the content produced by your competitors that ranks best. All you'll have to do is outperform the competition to overtake them in Google results.
Yooda Insight
Yooda Insight is one of the best keyword generators and with a huge database, the online tool will inevitably find relevant keywords for your upcoming writings. The free version of Yooda Insight provides you with a list of keywords and a site performance analysis, as well as those of your competitors. However, you will be limited to the first 25 results of each site analysis.
Answer The Public
Answer The Public is a go-to resource in long-tail keyword researchThe free online tool gathers Google and Bing autosuggestions from a given query and provides you with a list of questions that users are asking. Use all these suggestions to optimize your titles and blog post content or simply to find new content ideas!
Alyze
Alyze has many features that will very quickly become indispensable for your SEO strategy. Starting with a audit of the key points of your written content : title, meta description, text length, keyword density, semantic richness…
The online tool also analyzes your internal, outbound and incoming links, the proper optimization of your images (alt attributes, image name…), your site's weight and loading speed, etc.
SmallSEOTools
Duplicate content is very poorly regarded by Google, which strongly penalizes duplication. To detect potential plagiarism or to check your new content before publishing, SmallSEOTools will be very useful! The online tool is very easy to use and requires no registration. Just paste your text or the URL of your page and the plagiarism checker will detect any duplicated content.
3 free SEO audit tools to improve your technical SEO
Technical SEO is one of the pillars of your search engine visibility. The tools in this list will check your internal linking, your 404 errors, your page load times…
Broken Link Checker
404 errors and similar issues should be addressed very quickly. Not only do they affect the user experience and your online reputation, but they also impact your website's ranking on search engines.
Broken Link Checker is a WordPress plugin whose sole purpose is to find and list your broken internal links. This link checker alerts you when it finds an outdated hyperlink and shows its exact location so you can fix it quickly.
Robots Exclusion Checker
This Chrome extension will allow you to verify that all the pages on your site are properly indexed by Google and whether its crawling robots can access them easily.
Moreover, the free analysis tool gives you the ranking of indexed pages in Google results. If you are on the second page, there are definitely improvements to make. Don’t forget the goal is the first page of results!
PageSpeed Insight
Website loading speed is extremely important if you want to prevent users from turning away from your site, especially in its mobile version.
PageSpeed Insight is a performance tracking tool free tool offered by Google. It gives you a score and recommendations to optimize your pages’ loading speed. The tool is easy to use and its advantage is that it provides a detailed audit report for both desktop and mobile.
3 free SEO audit tools for your off-site SEO
For this last area, the analysis will highlight your weaknesses in off-site SEO and, in particular, whether you have low-quality backlinks.
Open Link Profiler
In a few seconds, the tool quickly analyzes incoming links on your website. The presentation of the results is clear and the tool identifies nofollow backlinks.
The first trial is without commitment; then, to continue using the SEO tool, Open Link Profiler only requires a sign-up with a password and your email.
Majestic Backlinks Analyzer
Majestic SEO is one of the most widely used SEO tools in the world and focuses exclusively on thebacklink analysis. It relies on two metrics:
- The Trust Flow that assesses the quality of the inbound link (20/100 is a minimum).
- The Citation Flow that examines the number of links pointing to your website.
The tool even allows you to analyze competitors' backlinks.
However, Majestic is paid, but if it's on our list of free tools it's not without reason. By downloading its extension to your browser (Chrome and Firefox), you'll have access to the main information for analyzed websites (including yours!).
DealerDeTemps
After analyzing your backlinks, the finding is undeniable: you have practically no incoming links from referring sites!
The site DealerDeTemps will allow you to gain backlinks by simply putting you in touch with other website administrators: e-commerce, bloggers, media…
Depending on your site's topic, the search tool suggests a list of potential partners with whom you'll exchange guest posts. This partnership is perfect for getting your name out there while publishing content that points to your site.
The tool works on a credit system that you earn either by exchanging guest posts or by referring new members.
2 free SEO audit tools to track your rankings
Now that you've analyzed and improved your SEO, it's time to track your (good) SEO results
SEO Hero Ninja
If you're looking to check the real position of an article or a web page in Google search, here is a rank tracking tool is very simple but effective. Just enter the keyword you want to rank for, the URL of the page concerned, and start the search!
Cocolyze
Cocolyze analyzes your website for free and gives you an SEO score based on 70 Google criteria that it lists in four main sections:
- Content analysis.
- User experience (UX) analysis.
- Speed analysis.
- The compatibility of your pages with Google bots.
Easy to use, theonline analysis tool It is aimed at marketing professionals, but also at anyone who wants to boost their visibility.
After analysis, you gain access to four services:
- Monitoring mobile and desktop rankings
- Recommendations to improve your technical SEO.
- Writing assistance (keywords to use, semantic silo, meta and title tags…).
- Analysis of your backlinks and page and domain authority.
The tool is paid, but you can try the software free for 14 days.
Take it to the next level with an SEO content strategy
Free SEO audits have limits and, although some are very comprehensive, they do not give you the solution to implement a paid SEO strategy.
Redacteur.com offers to support you in setting up your SEO content strategy with turnkey packs. As you know, content is one of the number-one criteria for ranking your site well. But producing it regularly and in sufficient quantity is not easy.
To address this problem, 3 packs « SEO content strategy » are available, depending on your objectives. The common core of these solutions offers you:
- A semantic audit to identify keyword opportunities to target for your site
- Thetopic development content to create relevant, high-value content
- The content writing, optimized for SEO and ready to integrate in HTML format
The most ambitious offer also includes the writing of 3 pillar pages to give substance to your new SEO content strategy. It also includes the implementation of a internal linking between your new content, your pillar pages and the existing pages of your site.
So don’t hesitate any longer; to shift into a higher gear, take advantage of Redacteur.com’s expertise and Book an appointment to discuss your Google SEO project.
Our tip
With all these SEO analysis tools free tools you will be able to easily list blocking factors on your site and fix them. But to reach the top of search engine results, don't forget that quality content is essential! To do this, order your texts quickly from our professional web writers !
