Is producing engaging content in a coherent and regular way a challenge? Yes, clearly! It's not always easy to find the time or the inspiration to consistently create effective content. Yet, for your content marketing strategy strategy to work, it's essential to publish regularly.
The more you increase the pace, the more prospects you'll attract to your website. However, it's important never to lose quality. One excellent weekly piece is better than daily low-quality articles.
So how do you combine quality and frequency? Here are 10 tips to boost your content marketing with regular publications!
1. List topics that invite action
"Have you ever... ?", "What do you think about...?" are phrasings that will help you find unique and engaging content. The idea is to address your prospects about one of their pain point, in order to offer your advice and solutions.
For example, you can write an article titled "Have you ever measured your SEO results?" It will cover the reasons to analyze your SEO strategy and the best practices to do it correctly. It will target people who struggle to measure the return on investment of their SEO.
2. Use your experience
A tip drawn from your own experience or a client's is a relevant basis for writing illuminating content.
Use the lessons your profession has taught you to create personalized, unique, and authentic articles.
3. Draw on questions asked by prospects and customers
Check your emails, comments on your previous articles, or exchanges on social media. What questions do your clients often ask? That's a source of relevant ideas to pace your content marketing.
4. Conduct interviews
What if you interviewed experts, clients, or colleagues? An interview is easy to conduct and can produce high-quality content. These people will have unique experience to share, as well as tips you may not have thought of.
It's a perfect format to offer another point of view to your readers and enrich your content strategy.
5. Sometimes opt for the easy option
Why reinvent the wheel when editorial schedules are full of recurring topics that have proven themselves? You can also take advantage of major annual events or the news to enrich your content marketing.
As soon as a topic comes into the spotlight, think about how to incorporate it into your editorial line. However, be sure to add your personal touch or a fresh point of view.
6. Understand how you work
Write an article, create an infographic, record a podcast... These are actions that aren't necessarily natural. The key is to understand when you're most able to work on your content marketing.
Is it early in the morning, before clients wake up? Or rather at the end of the day when they've left the office? Do you prefer creating several pieces of content at once or one piece per week?
Discover the time of day or week that fosters inspiration so you can block out time and boost your editorial productivity!
7. Align your content marketing with your brand universe
Ideas can come up every day, even while watching a Netflix series! Just open your mind and, above all, write down every inspiration that crosses your mind. Some will lead nowhere, but others will become nuggets to turn into original content.
No need to drown yourself in market-related content to find inspiration at all costs; instead, tune into your own world. That's the key to finding topics that will truly inspire you.
8. Never sit down to write without knowing the subject
The advantage of listing topics in advance or jotting down inspiring ideas is to avoid writer's block. When you open Word (or any other writing tool), you should know exactly what you're going to write about. Otherwise, you risk lacking motivation... and losing your publishing rhythm.
Which brings us to the next tip…
9. Create an editorial calendar
An efficient content marketing strategy is only possible with the establishment of an editorial calendar. This editorial calendar will contain recurring seasonal topics, trends, creative ideas, less timely subjects, and all the themes to develop throughout the year.
So when it's time to write content, you know exactly what to write about.
10. Create a writing framework
To publish content regularly, you need to be able to write quickly and well. Drafting a writing template can sometimes be useful. Even if it doesn't suit everyone, you can always try it.
Before writing the article, create a three-part outline:
Context
What are the ideas and arguments that should capture prospects' attention?
Development
What information, advice and figures should the article include? The elements described here should be well-founded, sourced, engaging, and provide added value.
Conclusion
What action should the article prompt?
Conclusion
With these 10 tips, you can maintain a steady stream of publications to pace your content marketing. And if you need backup to create more articles, you can always post an ad on Codeur.com !
