Do you think you have mastered the basics of Google Discover? Or maybe you still wonder how to get your content to appear there? We've prepared a little fun quiz to test (or challenge) your knowledge of this somewhat unusual lever in the SEO world.
On the agenda: 21 questions about visibility, headlines, the types of content that work (or don't), and more. Whether you're a curious beginner or an experienced SEO, it's a chance to take stock… and to discover what you might (not yet) know.
And if you'd like to go further, the Google Discover training by Guilhem Chauvin will let you explore the topic in depth.
So, ready to play along? 
Which image is the most optimized for Google Discover?
A 33-year-old man fell ill in Rezé, in the Nantes metropolitan area, while a fire consumed two vehicles that belonged to him on the night from Friday to Saturday. Emergency services were unable to revive him.
Source: Le Figaro
A child feared a 'monster under his bed'; the babysitter discovered a man who had hidden there.
Source: Le Figaro
Follow the Michelin Guide 2025 star awards live
Source: Le Figaro
Answer
Channel 1! The image conveys a strong emotion and draws the eye
A user has just clicked on your article in Discover; they were won over by your headline. Now you need to keep them on the page for watch time.
Which technique is essential to achieve it?
- Provide key information directly to get straight to the point
- Introduce suspense by revealing information progressively
- Minimize text as much as possible to encourage quick reading
- Add more outbound links to other sources
Answer
Answer 2! Gradually introducing information keeps the reader's attention and extends their reading time.
Which Google tool lets you register your site with Google News?
- Google Trends
- None
- Google Publisher Center
- Google Search Console
Answer
Answer 2! It is no longer necessary to submit your site to appear in Google News; Google automatically detects eligible content.
What should be avoided to remain visible in the long term?
- Publish irregularly
- Build audience loyalty with quality content
- Cover multiple topics
- Provide reliable information that complies with the rules
Answer
Answer 1! Discover favors active, regular sites.
Which tool is best suited to analyze the trend and seasonality of a topic?
- Google Search Console
- Google Trends
- Google Keyword Planner
- SEMrush
Answer
Answer 2! It's the most relevant tool to visualize how interest in a topic evolves over time.
Does having a number in a headline affect the click-through rate (CTR)?
- No, it has no measurable effect
- Yes, but only if it's a price or an amount
- Yes, headlines with numbers attract more attention
- No, Discover penalizes overly formatted headlines (list or "top" style)
Answer
Answer 3! Numbers structure the headline and make it more attention-grabbing.
Context: The company EcoZen regularly publishes articles about well-being. Here is their latest publication:
- Title: "The benefits of meditation for better breathing"
- Image: a beautiful mountain landscape at sunrise
- Content: 700 words, structured, with clear advice
- Publishing: 1 article every day
- Result: no traffic from Discover
Why isn't this article performing on Discover?
- The image doesn't capture attention because it's too generic and disconnected from the topic
- The content is too dense and requires more than 6 minutes to read
- The title lacks tension, promise, and an engaging format
- The site publishes too few articles to be considered by Discover
Answer
Answer 3! A good Discover headline must grab attention instantly with a clear promise, a strong angle, or a direct emotion.
Among these choices, which types of numbers are most effective in a Google Discover headline?
- Round numbers (e.g.: 10, 100), because they are easy to remember
- Numbers written in words (e.g.: "ten", "twenty") for greater elegance
- Specific, non-round numbers (e.g.: 7, 13, 27), written numerically
- Numbers greater than 100 only, because they suggest rich content
Answer
Answer 3! They are more intriguing and give the impression of specific, and therefore more engaging, content.
A child feared a 'monster under his bed'; the babysitter discovered a man who had hidden there.
Source: Le Figaro
In your opinion, does this image genuinely support the headline's message to maximize performance?
- Yes
- No
Answer
Option 2! An image of a frightened child or a monster under the bed would have been more optimized.
Which of these options corresponds to the key elements of a “perfect” headline for Google Discover?
- Subject + emotion + precise number + adjective + realistic promise
- Subject + action verb + implicit question + emotion
- Subject + call-to-action + exact keyword + emotional hook
- Subject + brand name + neutral tone + optimism
Answer
Answer 1! It's the ideal combination to capture attention, spark desire, and encourage clicks.
Which tools are best suited to create high-performing visuals adapted to Google Discover?
- Figma and Unsplash
- GPT-4o
- Illustrator and Pexels
- Canva and paid stock image sites
Answer
Answer 4! These tools allow you to create unique, high-quality visuals that are more engaging than overused free images
Regarding visuals on Google Discover, what is the best practice to follow?
- Add a text hook at the top of the image to grab attention
- An original image is unique
- Discreetly include a logo or a quote to strengthen the brand
- Use a very well-known image
Answer
Answer 2! Discover favors authentic visuals because they stand out better and boost content appeal.
Follow the Michelin Guide 2025 star awards live
Source: Le Figaro
He dared to serve frozen fries to an inspector… without realizing it
Source: Le Figaro
This illegal trick used by some restaurants to get more reservations
Source: Le Figaro
Which headline maximizes the chances of clicks on Discover with this image?
Answer
Channel 1! The title matches the Michelin Guide visual perfectly.
To appear on Discover, what is the most decisive factor?
- The headline and the image, because Discover relies primarily on visual and emotional appeal
- The article's content, because Discover reads the text to extract topics
- Internal linking, to guide the algorithm toward the most popular pages
- The presence of structured tags (schema.org), to better contextualize the article
Answer
Answer 1! Discover is a visual environment; a catchy headline paired with a striking image is key to capturing attention.
What is the ideal article length to maximize its chances of performing?
- More than 1,500 words to provide maximum analytical depth
- Between 800 and 1,200 words, like a classic SEO-optimized article
- Between 300 and 750 words, to remain quick to read and engaging
- Less than 250 words, because Discover favors ultra-short formats
Answer
Answer 3! Discover favors concise, digestible content that's easy to consume on mobile.
You are responsible for a company's content in the aviation sector.
Your goal: increase the visibility of a new article via Google Discover. Several headlines are possible, but only one is truly optimized.
Which headline would you choose to maximize your chances?
- Plane ticket too expensive: Discover the 5 best tips to pay less
- How can you pay less for your plane ticket?
- 5 tips to stop paying full price for your plane tickets
- Plane ticket: 5 simple tips to save money
Answer
Answer 1! This headline is the most optimized for Discover because it combines problem, solution, qualification, emotion, and a realistic promise.
What is the best practice for illustrating with an image of a public figure (actor, influencer, politician, etc.)?
- Use a royalty-free photo found on a site like Pexels or Pixabay
- Reuse a photo from the personality's social media
- Use an AI-generated image to avoid any copyright issues
- Buy the image from a press agency
Answer
Answer 4! It's the only truly safe option to avoid image rights issues related to public figures.
Is it relevant to use AI (like ChatGPT or Midjourney) to automatically generate headlines and visuals?
- Yes, AI lets you produce effective headlines and visuals at scale with little effort
- Yes, as long as AI is guided by a solid editorial strategy
- No, because Google automatically penalizes any AI-generated content
- No, because AI hallucinates
Answer
Answer 2! AI is an excellent time-saving tool, provided selection and validation remain human and strategic.
Is this headline optimized?
Would you like an effective article headline?
- Yes
- No
Answer
Answer 1!The title addresses the reader directly with a question and piques curiosity.
What role does indexing play in a content's performance on Discover?
- A key role: content must be indexed quickly to have a chance to appear in the Discover feed
- No role: Discover selects content before it is indexed
- A secondary role: only the sitemap influences visibility on Discover
- Indexing is only useful for classic SEO, not for Discover
Answer
Answer 1! Without indexing, content simply cannot be eligible for Discover, which relies on real-time crawling.
What type of site is most likely to perform on Google Discover?
- A site with an innovative design, animations, and a strong visual identity
- An ultra-fast site, even if that means sacrificing a little responsiveness
- An extremely responsive and fast site, even if the design is simple or basic
- A site with a flawless technical SEO structure, even if it's not very readable on mobile
Answer
Answer 3! Discover favors the mobile experience—loading speed and adaptability take precedence over design or pure technical aspects.
If you want to understand how Google Discover works and finally have your content appear there, this training by Guilhem Chauvin is made for you.
The article "Think you master Google Discover? This test will make you doubt it." was published on the site Abondance.
