Instagram is still one of the most dynamic and important platforms in the social media landscape. Many businesses actively communicate on Instagram and use it as their primary communication channel.
But if good content is paired with a poorly sized photo, the post can be overlooked. In this article, we guide you to choose the best image format for your Instagram posts, profile pictures, or stories.
The different image formats on Instagram
Profile photo
The minimum size for your Instagram avatar is 150×150 pixels. However, for better results, it's preferable to use a 320×320 pixel format.
It's important to choose a large enough image for your avatar because it will appear in a circular shape. Make sure the key elements of your image are centered to avoid any cropping.
Instagram feed photos
Instagram recommends a width of 1080 pixels for images posted to the feed. The height can vary depending on the chosen format: square, portrait, or landscape, with a recommended size between 566 and 1350 pixels.
Instagram Stories
The ideal format for Instagram Stories is 1080×1920 pixels, whether for regular Stories or sponsored Stories. For Highlights, you can add cover thumbnails.
Although it's recommended to upload these at 1080×1080 pixels, they will be adjusted to a 161×161 pixel format.
Size guide in infographics
Conclusion
Understanding and using the correct image dimensions is essential to maximize visual impact and engagement on Instagram.
This may seem technical, but it makes all the difference in how your content is perceived by your audience. Also find all the dimensions for your videos on social media.
