Essential for your organic search, backlinks are nevertheless difficult to obtain. The linkbaiting is an SEO link-building strategy whose objective is to encourage webmasters and internet users to share your content in order to obtain backlinks.
How do you implement an effective linkbait content creation strategy? How do you attract the attention of authoritative sites?
Here are 8 examples of attractive and relevant pieces of content to generate incoming links to your website.
What is linkbaiting?
Linkbaiting literally translates as "link bait" and as the name suggests, it is indeed aboutattracting backlinks to your website.
Unlike black hat techniques (link farms, directories…) that do not follow Google's recommendations, link bait is a natural SEO method and therefore compliant with Google's rules.
And for good reason, linkbaiting consists solely of creating relevant and engaging content so that it is picked up by users and referring sites, thereby generating outbound links. But beware, a good backlink must meet several criteria:
- The site must cover topics related to your niche.
- All links must be DoFollow.
- The hyperlink anchor text should be optimized with relevant keywords.
What are the benefits of linkbaiting?
A good linkbaiting strategy offers many advantages for your SEO.
The first advantage is gaining external links that will increase your popularity in Google's eyes and therefore improve your ranking in search results.
But linkbaiting goes further, because not only do you comply with Google Penguin's SEO guidelines, which will surely reward you by boosting your ranking, but you also enhance your brand image. Today, content quality takes precedence over quantity, and writing content that appeals to your readers is excellent for your reputation.
How to implement an effective linkbaiting strategy?
The SEO method couldn't be simpler: to naturally earn high-quality inbound links, your content creation must, of course, be high-quality.
And high-quality content is:
- Unique, relevant, and well-written content.
- Content that perfectly matches your target's search intent and therefore addresses their problem.
- High-value content.
- A content format that's easily shareable so it can go viral (infographic, video, exclusive interview, white paper, blog articles, simulator…).
Make sure to sign all your articles and documents (your site name + page URL), especially downloadable items like white papers.
Also remember to state that you allow sharing, provided your content is credited as the source.
Then, optimize your on-page SEO:
- Take care of your HTML tags : title, meta description, page URL, H1, H2, image Alt tag...
- Carefully select the web pages where you create content to optimize their SEO ranking.
- If you share videos or infographics, summarize the information in text to optimize your SEO.
Finally, distribute your content across all possible social media to get it noticed:
- On social networks: even if sharing links on social platforms is NoFollow, the goal is to attract the attention of influencers, bloggers, editors, etc., so they pick up your content on their sites.
- To the press: don't forget to include your page URL and domain name in your press releases.
- Through paid advertising (Google Ads, sponsored posts…).
- Through email marketing campaigns.
Make sure that no site shares your content without linking back to your site. A simple search on search engines is enough for that! If that's the case, contact the site's webmaster and ask them to insert your page URL.
How to find SEO content ideas?
The hardest part when setting up an SEO content strategy, especially with the goal of creating content to obtain backlinks, is finding the most relevant topic ideas for your business and writing them.
Redacteur.com offers a turnkey solution to make the task easier for you.
The SEO content strategy packs are turnkey packs that contain:
- a semantic SEO audit to detect the most relevant keywords
- thetopic development to rank well on Google
- the content writing, optimized for SEO and formatted in HTML
Depending on the selected pack, you will receive 15 to 60 pieces of 800-word content optimized for SEO and up to 3 pillar pages of 2,500 words to position yourself as an expert in your field in the eyes of Google and users.
Such an SEO content strategy allows you to naturally earn links to your site because the relevance of the content will naturally encourage users to link to your pages.
Don't hesitate any longer and go discover the packs to find the one that best matches your ambitions.
8 effective linkbaiting examples
One winning linkbait strategy takes time and not all content formats are equally effective. To succeed in your sharing strategy and get links pointing to your site, here are 8 examples of content that will very quickly go viral!
1. Create tests
Personality tests, trivia quizzes, political quizzes… Internet users love all kinds of tests and, cherry on top, they love sharing their results with their community! Find the right quiz topic and you'll surely gain many links to your site!
2. Create high-quality infographics
The success of infographics on the web is undeniable: this visual format attracts likes, increases click-through rates and, of course, shares. Therefore, a high-value infographic generates many backlinks. Provide aesthetic content, focus on quality images and illustrations, and include relevant statistics. If you have no graphic design skills, the site Canva or Piktochart offer many free templates.
3. Invent a game
Creating an online game is a very good linkbaiting method. By creating a fun and playful game, you will not only stand out from the competition but also spark the interest of many visitors.
However, you must remain consistent with your brand image and your site's theme. To help you find the right idea, you can also draw inspiration from the most popular games online. YouTube and gaming forums are perfect sources of inspiration!
4. Write long listicle or advice-style articles
The longer an article is (over 2,000 words), the more it gets shared! If you combine length with useful content, it's a sure way to earn many backlinks. Guides, how-to articles, and lists are highly valued by users. Always cover your topic in depth to become an authority in your field and your content will go viral!
5. Offer a free tool
If you have the ability and the resources to offer a free tool to your target audience, do it! A good tool that meets your audience's needs will inevitably generate backlinks naturally. The example of Adobe Reader and its PDF reader proves this. Its reader's download page had one of the best PageRanks in the world and, of course, an impressive number of inbound links.
All that's left is to find the right free tool idea!
6. Create engaging videos
The impact of visual content is considerable on the Internet, and if you manage to create a viral video, it's almost certain it will be shared across major media outlets, on high-profile blogs, and perhaps even on news sites!
To captivate your audience, offer videos that evoke strong emotions and that, of course, interest your audience. These can be tutorials, interviews, tips for using your products… in short, the most important thing if you want your video to go viral is to produce useful content without being too promotional.
7. Record captivating business podcasts
People love podcasts and it's a very mobile format that spreads easily. You have everything to gain from a good company podcast, provided it perfectly meets your audience's expectations:
- Choose a promising theme (business, science and technology, business economics…).
- Find a compelling podcast name that reflects your brand identity while being easy to remember and understand.
- Focus on different podcast formats: interview, testimonial, talk show, report…
- Invite well-known guests in your field: professional peers, business partners, experts, or influencers…
8. Go viral with snackable content
Snack content, or micro-content, is a pillar of viral marketing. These on-the-go pieces of content are perfect for capturing your targets' attention and getting people talking about your brand. Among the short content formats that generate the most shares are:
- Short social media posts whose message is visible without clicking to see more.
- Short videos and infographics.
- Those that use satire and humor.
Our tip for implementing linkbaiting
You now have all the keys to succeed in your linkbaiting strategy and generate quality backlinks.
However, don’t forget that the main criterion of your link strategy is the quality of your digital content.
So, delegate the writing of your marketing content to our team of professional web copywriters !
