In a previous article, Codeur informed you about the importance of monitoring your e-reputation and consumer comments, because 88% of online shoppers consult reviews before buying !
In other words, if your business receives negative comments, it is recommended to act quickly to prevent other users from expressing their dissatisfaction and to avoid losing sales.
But to make sure you don’t miss any reviews about you and to obtain useful feedback to improve your products and services, here are 14 review sites to watch closely.
1. TripAdvisor
As a restaurant, hotel, guesthouse or leisure venue, you absolutely must check the reviews left on TripAdvisorThis site contains more than 200 million ratings and reviews of tourist establishments and remains THE reference for users looking for a pleasant place to travel, eat, stay or have fun.
Keep an eye on your listing and make sure to respond to every visitor who leaves a comment. If it is positive, a thank-you will always be welcome for your e-reputation. A negative review, meanwhile, can be remedied with a calming message offering a solution to the dissatisfied customer. And this approach is also excellent for your image!
2. Yelp
After acquiring Cityvox, Yelp has become one of TripAdvisor’s main competitors, especially in the American market. However, French tourist establishments and local businesses must also monitor the reviews left on this platform.
Just like on TripAdvisor, you can respond in cases of dissatisfied customers and obtain many experience-based returns that will help you improve your services. The goal is to increase the number of glowing reviews every day!
3. Google My Business
With the development of Google My Business, the famous search engine allows all local businesses to have a geolocated page on its Maps tool. The goal is to let internet users searching for an establishment on mobile or desktop know which ones are located around them. At a glance, they can see the business's contact details, photos, the map… as well as reviews from recent customers.
So if you have a local business, think about create a page on Google My Business and encourage your customers to post reviews. Also monitor spontaneous comments so you can address them quickly and manage your online reputation.
4. Foursquare City Guide
Foursquare is a geolocation-based social network. Each user can check in in real time at the place they are visiting: restaurant, bakery, monument, museum, hotel, stadium… They can also post photos and comments about the place visited. Again, make a point of checking regularly to see what people post when they visit your establishment.
5. TrustPilot
Independent, Trustpilot allows consumers to speak freely and rate the different businesses they interact with: e-commerce, restaurants, hotels, delivery companies, local shops, media, public services…
It is therefore recommended to monitor what is said on this platform to amplify the positive points raised by customers and address areas for improvement.
6. Alatest
AlaTest mainly concerns technological and electronic products: computer, camcorder, smartphone, household appliance, hi-fi system, camera, game console, etc.
Consumers are asked to rate various product criteria such as overall performance, ergonomics, design, screen quality (for a computer or tablet), image quality (for a camera)… Then they must give a score out of 100 and detail their review.
This platform is useful to manufacturers who want to know how to improve the next version of their products.
For the sake of your online reputation and to offer products or services that meet your customers' expectations, remember to monitor these sites and encourage your customers to leave a review after using your service or receiving your products.
Create alerts to be notified in real time of what users post about you and be sure you can respond quickly.
7. Trusted Shops
If you own an e-commerce site, Trusted Shops is one of the consumer review sites to watch. Useful for managing your reputation, the tool has a very comprehensive directory that brings together most French merchant sites. Its asset is offering a "Trusted Brand" label to online shops that collect the best reviews.
Furthermore, it ranks them according to their overall rating and customer satisfaction. Perfect for determining your position relative to the competition or using this as an argument to reassure prospects.
Another strong point of Trusted Shops: ensuring the authenticity of posted reviews. This allows you to assess consumers' real sentiment toward your products/services.
8. Custplace
Custplace It stands out from other platforms for its direct connection between brands and consumers. Indeed, on the site, customers can contact companies' customer service directly.
They can also leave their reviews of your products in a secure manner. Custplace has put in place an identification procedure to collect fair, unique, and authentic comments from users.
More than 50,000 companies use this tool. With a simple search for your brand, the consumer can consult ratings and comments from their peers. They can be reassured about your company's professionalism and the quality of your products.
9. eKomi
eKomiThat's more than 40 million customer reviews! The platform has a dedicated team to ensure the authenticity of published comments.
Its strength is its dedicated tool. Indeed, eKomi also offers software to implement on your site to collect reactions from customers and visitors. A tool that helps you save time collecting reviews and processing them. You can monitor them and reply more easily.
10. Facebook
And yes, the social network is also a customer review platform. On your company's page, a section lists consumers' ratings and recommendations.
In a few clicks, they can leave their impressions of your products and services. Reviews are highlighted with a star rating and every Facebook user can view them. On your side, you can respond easily, especially if you need to resolve a customer service issue.
Be sure to activate them and monitor them regularly!
11. Yellow Pages
It’s hard to find anything more famous than the Yellow Pages This online directory, as popular as it is long-standing, helps consumers find a business or professional near them.
They can also leave reviews there about your services. Thus, when a prospective customer searches for your skills, they can compare different competitors and choose the provider with the best reviews.
Monitoring the reviews posted on the Yellow Pages allows you to assess your reputation at the local level..
12. G2
Are you a B2B company that provides software or applications? G2 is the consumer review site to watch!
Each month, more than 5 million buyers visit the platform to get software reviews. These reviews are provided by over 1 million users.
To ensure the relevance of comments, G2 has "verified" and "active" badges. Even though the site is in English, customers can leave their comments in French.
Its operation is similar to Yelp's. Companies and their software are rated on a five-star scale. The assessments cover setup, ease of use, security, support and many other aspects!
Reviewers must answer questions like: "What do you prefer?" "What don't you like?" or "Would you recommend the product to other users?" Customers can also rate other reviewers' comments.
G2 also offers a video review option where users can record themselves leaving their reviews.
13. Capterra
Like G2, Capterra is a consumer review site specialized in evaluating B2B and B2C software. More than 1.5 million customer reviews are collected on over 50,000 tools, spread across 810 categories.
The customer enters a keyword and the site displays a list of companies with a brief summary describing their product. The user can also compare your software with 4 other companies. Ideal for assessing your position on the market alongside your main competitors.
You can see everything: from ease of use to the quality of customer service. This allows users to easily and efficiently find the software that best meets their needs.
14. Glassdoor
Unlike other sites, Glassdoor collects reviews from your employees and others who have worked with you. It has more than 60 million monthly users. Job seekers, potential clients, or investors consult it to get an idea of life within your company.
This tool will help you develop your employer brand to target and recruit candidates. It can also help you improve your team's well-being.
Don't forget that company culture and social commitments now hold great importance for prospects. Some therefore pay attention to how you treat and compensate your employees.
On Glassdoor, it's easy to monitor and respond to reviews. For example, you can set up alerts to receive an email for each new review.
If you don't have the time or the skills to carry out monitoring, consider asking for the help of a freelancer on Codeur.com ! It can handle your online reputation and provide regular reports on what your customers are saying.
