As you know, I host five authors on our premium media every month WriterEach one shares their expertise on a specific issue related to Search Marketing.
In this October edition:
- Shopify SEO: 6 underestimated aspects that make the difference
- SEO or GEO… The new battle: being cited, not (just) clicked
- Digital norms, standards and requirements: constraints or opportunities
- BigQuery – The 10 queries to recover your GA4 reports lost on the internet
- 7 critical mistakes to avoid when creating SEO content with AI
Once again this month, I'm very proud of the lineup for this new edition. I hope you'll enjoy the topics and articles as much as I did.
Thanks again to our five authors for the quality of the published articles and their responsiveness: Arthur Ferrando (Shopify SEO Expert), Nicolas Audemar (SISTRIX), Elie Sloïm (Opquast), Aristide Riou (Might & Metrics) and Thomas Cubel (SEO Consultant)
As a bonus I share with you the best of my December monitoring and an overview of the tools that caught my attention.
And, if you haven't already, subscribe !
Shopify SEO: 6 underestimated aspects that make the difference
By Arthur Ferrando, Shopify SEO Expert
Discover in this article:
- Identification of products "Linked In Pagination" that receive links invisible to Google.
- An intelligent pagination approach to reduce the "noise".
- How to stabilize URLs and manage canonicals to avoid authority dilution.
- Consolidating Product tags to prevent duplicates.
What we liked: The article explains concretely how to retain the URL, preserve the SEO already gained, and capture demand via stock alerts or alternatives.
Read the article "Shopify SEO: 6 underestimated aspects that make the difference"
SEO or GEO… The new battle: being cited, not (just) clicked
By Nicolas Audemar, SEO Consultant at SISTRIX
Discover in this article:
- CSR (Citation Share Rate), the new key metric that replaces CTR.
- The invisible anatomy of the "AI decision" with semantic re-ranking and Query Fan-Out.
- Factors that boost brand visibility in AI responses.
- Risks related to YMYL topics and prompt injection.
What we liked: The section on "GEO-Hacks" is accompanied by concrete, quantified examples, providing tactics that are immediately actionable.
Read the article "SEO or GEO… The new battle: To be cited, not (only) clicked"
Digital norms, standards and requirements: constraints or opportunities
By Elie Sloïm, Founder and CEO Opquast
Discover in this article:
- The GDPR coming into force, a true wake-up call for the industry, already the source of numerous fines.
- The "rediscovery" of accessibility, a 30-year-old topic that largely converges with SEO recommendations.
- Emerging risks in cybersecurity and the environmental impact of digital technology.
- The limits of siloed management, an approach still favored by many digital players.
What we liked: An article grounded in reality that does more than list constraints; it also turns the situation into tangible commercial opportunities for businesses.
Read the article "Standards, norms and digital requirements: constraints or opportunities"
BigQuery – The 10 queries to recover your GA4 reports lost on the internet
By Aristide Riou, Web Analytics Consultant at Power and Metrics
Discover in this article:
- The harsh reality of the GA4 interface and the possibilities offered by BigQuery.
- Demystifying UNNEST syntax and simplified traffic sources.
- Use cases blocked in GA4 but accessible in BigQuery.
- The technique to estimate consent rates via UTM.
What we liked: The utterly candid, cathartic tone of the article spares no one (not even GA4) and turns a relatively dry topic into an entertaining read, while also providing concrete, immediately actionable solutions.
Read the article "BigQuery – The 10 queries to recover your GA4 reports lost on the internet"
7 critical mistakes to avoid when creating SEO content with AI
By Thomas Cubel, SEO Consultant & Trainer
Discover in this article:
- The most widespread mistake in creating SEO content with AI and its consequences for the brand and its search ranking.
- The benefit of using YouTextGuru in the context of AI-assisted content writing.
- The most frequently encountered blind spots and the importance of cross-validation.
- How to intelligently use savings from lower article prices to improve content quality.
What we liked: A pragmatic approach that relies on field audits and clear examples rather than abstract theories.
Read the article "7 critical mistakes to avoid when creating SEO content with AI"
The article "The December 2025 edition of Réacteur is available!" was published on the site Abondance.
