As every month, we welcome several authors to our premium publication Writer. Each is invited to share their expertise on an issue related to Search Marketing. Here are the articles waiting for you in this March edition:
- Performance Max vs Classic Search: how to regain control of your Google Ads acquisition by Léa Gueniffet
- Beyond semantics: predictive internal linking serving search intent by Dan Bernier
- Create a Claude project for SEO pre-audit by Jeremy Santos
- Entity Linking & Internal Knowledge Graph, or How to Strengthen Your Semantic Architecture – Part 2 by Nicolas Piquero
- How to leverage Reddit for your LLM presence strategy? by Marilou Rudel
Many thanks again to our five authors, Léa Gueniffet, Dan Bernier, Jérémy Santos, Nicolas Piquero and Marilou Rudel, for the quality of their articles!
As a bonus : we share the best of our March monitoring and an overview of the tools that caught the team's attention.
And, if you haven't already, subscribe !
Performance Max vs Classic Search: how to regain control of your Google Ads acquisition
By Léa Gueniffet, Independent Google Ads Expert
Discover in this article:
- The hidden side of Performance Max : Why Google's flagship campaign conceals budget allocations that can ruin your performance.
- The tool to open the black box : An obscure script that finally reveals what Google refuses to show natively in its interface.
- The winning structure in 2026 : How to orchestrate Search, PMax and Demand Gen to scale without suffering algorithmic rollercoasters.
- A client case from A to Z : 5 concrete steps, real numbers, and the counterintuitive decisions that reduced CPL threefold.
What we liked: An article that doesn’t stop at theory: field data from more than 60 audits, a client case study with monthly figures, and rare honesty about the mistakes to avoid. Léa doesn’t sell a miracle solution; she gives the keys to regain control.
PPerformance Max vs Classic Search: how to regain control of your Google Ads acquisitions
Beyond semantics: predictive internal linking serving search intent
By Dan Bernier, Founder ofInéolab and trainer
Discover in this article:
- Internal linking redesigned from scratch Why the traditional tree-structure approach is a mistake, and what Google actually sees behind every link.
- The Predictive Linking Method How to align every link with user intent and naturally guide them toward conversion.
- Obfuscation: the secret SEO weapon An advanced technique to serve both user experience and Google's algorithmic logic simultaneously.
- A standout client case Its Google Ads Concrete results of well-executed linking: doubled traffic, boosted rankings, and removed paid campaigns.
What we liked: A rare methodology that reconciles technical SEO and UX without sacrificing one for the other. Dan shares his on-the-ground mistakes, his tools, and a quantified case study without holding back. From theory to concrete pitfalls, an article worth rereading twice!
Beyond semantics: predictive internal linking serving search intent
Create a Claude project for SEO pre-audit
By Jeremy Santos, Head of SEO @Cointribune
Discover in this article:
- SEO data collection, a time sink to eliminate Why the 2–3 hours of manual data collection per audit is a scalability problem, not a methodology issue.
- Claude + MCP: the concrete technical architecture How to connect Haloscan, DataForSEO, and Playwright so Claude collects everything for you.
- A system prompt that encodes your expertise Turning your audit methodology into precise instructions with thresholds, criteria, and automated output formats.
- From the interface to Telegram: complete automation How to go even further with Claude Code to get a complete mobile audit report without opening a single tool.
What we liked: No empty theory: Jeremy gives us a complete system, ready to deploy, with exact MCP functions, quantified thresholds and even the open-source project on GitHub. A rare article that stands out for its generosity!
Create a Claude project for SEO pre-audit
Entity Linking & Internal Knowledge Graph, or How to Strengthen Your Semantic Architecture – Part 2
By Nicolas Piquero, Senior SEO Consultant @NP Consultancy
Discover in this article:
- From HTML links to the knowledge graph How to turn your internal linking into a visible translation of the semantic relationships between entities, far beyond "related products".
- LLMs and retrieval: the moment it all comes down to Why a well-structured internal Knowledge Graph concretely increases your chances of being cited by ChatGPT or Perplexity.
- Quality assurance and mistakes to avoid Checklists, tools and concrete pitfalls to maintain a consistent KGI over time, without technical debt.
- 8 KPIs to drive your KGI Coverage, completeness, orphans, identifier stability: how to make your semantic architecture measurable and defensible.
What we liked: As in the first partLike in the first part, Nicolas goes far beyond theory: every concept is anchored in a concrete running example (a coffee e-commerce), with code, KPI formulas and ready-to-use checklists. A part 2 that lives up to its promises!
Entity Linking & Internal Knowledge Graph, or How to Strengthen Your Semantic Architecture – Part 2
How to leverage Reddit for your LLM presence strategy?
By Marilou Rudel, SEO Expert @Flair Agency
Discover in this article:
- Reddit, the new fuel for LLMs Why ChatGPT, Perplexity and Gemini rely heavily on Reddit discussions to generate their responses.
- Visibility that has exploded on Google The figures that prove Reddit has become essential in the SERPs, far beyond a simple forum.
- Reddit as a semantic laboratory How to use the platform's free data to enrich your editorial strategy and social listening.
- 5 concrete actions to make your voice heard : From creating an official subreddit to tracking KPIs, an action plan to build your presence starting now.
What we liked: Marilou puts Reddit back into a global SEO/GEO perspective without overselling the platform. The article is grounded in recent data, honest about the limits, and offers immediately actionable steps, even for brands that have never opened Reddit.
How to leverage Reddit for your LLM presence strategy?
The article "The March 2026 edition of Réacteur is available!" was published on the site Abondance.
