You now know: to attract visitors to your website, improve your conversion rate and increase your visibility, you must write quality SEO content. To help you in this process, there are many tools ofe SEO writing. Here is a list of the best tools to create content that converts!
What is SEO writing?
SEO writing or web writing consists of producing marketing content that meets two main criteria:
- Some SEO-optimized content for natural referencing with the use of specific keywords, tag optimization, a relevant text structure… The objective being to meet the many SEO criteria of search engines to improve the site's visibility in search results.
- Some attractive and engaging contents to attract a qualified audience and convert them. The goal here is to satisfy readers and improve the user experience by providing clear and precise answers.
Web writing is demanding and requires knowing SEO best practices (HTML markup, keyword research, internal linking, keyword density…). But also the steps that precede writing, such as studying personas and defining marketing objectives.
Not to mention that SEO web writing also requires a strong command of the French language, with copy that perfectly reflects the company’s brand image.
But don’t worry, even if you don’t master all the nuances of content marketing, here are tools that will be very useful for your content creation!
2 SEO writing tools to find high-performing keywords
Every content strategy starts with researching the best keywords to hope to climb the SERP. So take advantage of these free SEO writing tools to enrich your content.
Google Keyword Planner
Google Keyword Planner is an essential free tool for SEO writing. From a main keyword, the tool delivers a list of long-tail keywords taken from Google search. Each keyword is accompanied by its search volume and its level of competition. The tool is originally intended for Google Ads paid campaigns and Google will ask you to create an account to use the Keyword Planner.
Google Trends
Here is another free tool from the famous search engine that you absolutely need to know. Google Trends displays current search trends. This lets you use keywords that precisely match your target customers’ search intent. The tool also lets you track the evolution of interest for a keyword over months if you write articles based on seasonality. And finally, compare up to five search terms to choose the one that will attract the most clicks.
3 SEO tools to find topic ideas
Thanks to your keyword research you should already have some topic ideas in mind. But to find the most promising topics, it's best to use the following tools.
Google Search
Google's tools are numerous and free, so it would be a shame not to use them to improve your website's ranking… Here, it's about using the Google search page, starting with Google Suggest. Type your keyword phrase into the search bar and use the many suggestions in the drop-down menu. Then check the related searches and the People also ask tab. A small tip from a web writer: use those other questions in your H2 headings to attract even more traffic!
Answer The Public
Answer The Public lists the most frequent questions that internet users ask. It relies on Google search to provide you in seconds with a whole list of promising topic ideas, through questions but also comparisons and prepositions.
Feedly
Feedly is a monitoring tool that will allow you to write relevant content in your field. Simply subscribe to the RSS feeds of the websites that interest you to automatically receive all published content. This content aggregator has the advantage of being easy to use and relatively affordable. You can test the tool for free, then switch to the paid version at €6 per month.
3 SEO writing tools for semantic analysis
Writing for the Web without good SEO optimization proves counterproductive. You'll never be read if your blog post or web pages aren't on the first page of search results. Here are 3 essential SEO semantic analysis tools:
1.fr
1.fr is perfect for creating optimized content. The writing assistant is paid (€60 per month), but its free version will at least let you know your SEO score. If you subscribe, the software then shows the right words to include in your text to reach at least 80%. The additional advantage of 1.fr is the ability to check your writing before it is published, and to analyze the semantic richness of online articles' content.
Alyze
Alyze is one of the multifunction analysis tools essential for producing SEO content. The SEO tool has the dual feature of offering a free version that is sufficient to test the optimization of all your content and of being very efficient. Paste the URL of the site to analyze and benefit from a complete SEO audit:
- Keyword analysis and suggestions.
- Validation of your structured data.
- Review of your internal and external links and optimization of anchor text.
- Calculation of your web pages' loading time…
If you want to take advantage of all its tools, the paid plan is also very affordable (€7 per month).
Yourtext.Guru
Yourtext.Guru is a paid writing assistant that provides relevant keywords and analyzes your text in real time. You can thus improve your content creation as you go to produce perfectly optimized texts. The tool also includes competitor analysis and suggestions to create the perfect semantic cocoon and improve your internal linking. You also have the option to automatically generate content thanks to its AI software. This option can prove useful for secondary content such as product descriptions or to expand texts that are a bit short.
3 writing tools to make your copy perfect
Needless to say, your editorial content must be flawless in terms of spelling and vocabulary and, of course, unique. However, to err is human, and when you can get help from a machine, you might as well take advantage of it.
Antidote
Spell checking, grammar and conjugation checks. Suggestions for synonyms, antonyms, collocations and lexical fields... Antidote does everything! A true Swiss Army knife for web writing, it’s THE proofreader to have! If its price may put many of you off (€99), the investment is quickly recouped.
Synonymo
Synonymo is ideal for avoiding repetitions in your content. Easy to use and free, the tool will help you enrich your lexical field, which can be very useful when you’ve just written 10 articles on the same topic!
Dupli Checker
You know, Google penalizes plagiarism. So, if you want to avoid a penalty, remember to check that your texts do not contain duplicated content with Dupli Checker. This content checker is free up to 1,000 words. For longer texts, the paid version is $20 per month. But you can also split your content into several parts and continue to take advantage of the tool’s free tier.
2 tools to track the performance of your SEO content
We’ve reviewed the different writing tools for creating quality content. It’s now time to check whether your efforts have paid off...
Google Search Console
There’s no need to introduce Google's Search Console —it’s so famous! It’s the essential tool for knowing click-through rate, bounce rate and the position of your site’s pages in the SERP.
Google Analytics
Google Analytics is useful for analyzing your audience: number of visitors and where they come from, pages visited, time spent on the site, etc. That way you’ll know if your content production hit its target...
Our tip for your SEO writing
Using SEO writing tools is almost indispensable for any writers who want to produce quality content.
However, you can have the best SEO tools, but without knowledge of web content writing techniques, your content won't be very successful.
If you own an e-commerce site or a showcase site, the best solution is to delegate content creation to one of our professional web writers !
