With 400 million active users With millions of users per month worldwide, including 11.4 million in France, Twitter (now called X) remains an essential social network for brands and businesses. Whether you’re in tech, retail, education or services, having an active presence on X maximizes your visibility, helps you manage your e-reputation and engage with your audience.
So, how can you break through on Twitter (X) in 2024? Quality profile, original and exclusive content, debates, conversations, influencer marketing… Discover our tips to perform on the microblogging site!
Break through on X (Twitter) with an attractive profile
On Twitter, follow the same principle as for standing out on LinkedIn : optimize your profile to attract and retain users’ attention. Make sure your bio is clear, engaging, and reflects your identity and the content you share.
A high-quality profile photo and a relevant header are essential to prove your professionalism and make your brand instantly recognizable, as 404 Editions does. The publishing house respects its graphic charter and highlights its credo through the bio and visuals: pop culture.
Another good practice: consider pinning a tweet with a call to action or a special offer to the top of your profile. This message captures visitors’ attention and can convert more followers into customers, especially if it links to irresistible content, as HubSpot France does:
How to break through on Twitter (X) with high-quality content?
On X, publishing threads is often used to explore topics in depth. This format lets you bypass the character limit to provide cascading information. You can share your monitoring, give a list of tips, tell a long story or propose a quiz that will spark reactions.
This sequence of educational tweets on topics relevant to your audience positions your company as an authority in your field and attracts followers interested in valuable content.
Google regularly uses threads to share its story, introduce its products or services…
To break through on Twitter (X), focus on polls. This interactive content grabs followers’ attention and increases engagement. It’s also an opportunity to learn more about your audience, find out what they want to read on your feed and thus refine your marketing on Elon Musk’s social network.
For example, the Canva tool regularly posts polls to obtain valuable feedback from its community and thus offer even more targeted content:
Finally, a high-quality tweet often features an attractive illustration: colorful photos, GIFs or funny memes, infographics, video… These visuals make the difference among the myriad posts that appear in users' feeds. Cdiscount often uses this technique to stand out:
You can also reuse the photos or videos that you have optimized for break through on Instagram, for example.
Break through on X by sparking conversations
Actively participating in conversations related to your industry increases your visibility with a qualified audience. Engage in relevant discussions, help your prospects solve their problems by offering your knowledgeable advice, and debate with your peers on expert topics.
Also, reply to the tweets of your customers or potential leads. This helps spark conversations, boost engagement, and attract new followers.
Decathlon always responds to its customers and advises them as best as possible according to their questions or needs:
Finally, reacting in real time to current events or trends can also help you break through on X (Twitter), especially if you use hashtags related to those trending topics. For example, IKEA rode the Star Wars Day wave (May 4) to promote a speaker with a playful visual that directly references the films.
How to break through on Twitter (X) with influencer marketing?
Influencer marketing is not only reserved for social networks like Instagram, Snapchat or TikTokCollaborations with influencers can expose your brand to new audiences on X as well.
Find popular accounts on the platform for a fruitful partnership: these users can talk directly about your products or services in a post, or participate in a high-value thread with you. In both cases, you multiply your audience.
Also encourage your customers to use their influence to help you break through on Twitter (X)Encourage them to tweet their experiences with your products/services, and then reshare those testimonials with your followers.
In this example, Thomson France's account reshared customers' and bloggers' reviews on its Twitter profile:
Use the right tools to break through on X (Twitter)
Using the right tools optimizes your effectiveness on X. Platforms like Zapier or IFTTT can automate posting and tracking tweets when a specific action occurs. For example, you can automatically tweet your latest blog post, an article from a specific media outlet containing a defined keyword, a welcome message to new followers…
Other tools like Buffer, Swello, or Hootsuite help you maintain a consistent presence by scheduling your messages in advance at your audience's peak times.
Another way to break through on X (Twitter) in 2024 Choose the right hashtags: in other words, you need to find those with good search volume but less competition. To do this, use tools like RiteTag, All Hashtag, or KeyHole.
Supplement them with apps like Followerwonk or Social Bearing to analyze followers, content, and hashtags used by your competitors to optimize your marketing on X.
Finally, use Twitter Analytics (the name hasn't changed to X Analytics yet…) to track the performance of your posts and adjust your strategy to maximize engagement and gain more followers.
Our final tip for breaking through on Twitter (X) in 2024
To break through on Twitter in 2024, integrate competitive intelligence tools to monitor your competitors' performance in real time and quickly adapt your strategies. Real-time analysis of trends in your sector will give you a decisive advantage, especially on this platform where tweets scroll by quickly and often reflect current events…
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