In April 2023, TikTok had 1.6 billion membersincluding 1.092 billion monthly active users. The platform continues its meteoric rise. It inspires, innovates and influences, becoming an essential medium for businesses that want to leave a lasting impression on their consumers.
Want to ride this wave with flair? It's the perfect time to hire a comfreelance community manager specialized in TikTok.
Ready to dive into the trends that will energize your TikTok strategy in 2024? Follow the guide and discover 15 essentials to boost your communication on this social network!
1) Real-time trend monitoring
TikTok is a dynamic platform where trends move at high speed. To stay "on trend", use the following resources:
- The "Discover" tab : the ideal place to find trending videos, hashtags, and sounds.
- Hashtags : use them to discover trending topics, as well as your competitors' content.
- Challenges : keep an eye on challenges that combine style and originality, to use in your social media communication.
- Influencers : these TikTok stars can be your best allies for finding content and innovative formats.
- Statistics : measure and analyze your videos' performance to align your strategy with your audience's preferences.
2) The era of longer videos
In 2024, TikTok aims to become a full-fledged entertainment platform. To that end, the social network gathered its most popular creators in New York in October 2023. The objective? To encourage them to create videos longer than one minute to boost monetization!
It's a golden opportunity for TikTokers... and brands. Accounts that publish longer formats see their follower counts grow five times faster than those that stick to short videos.
3) Educational and informative videos as top content!
On TikTok, the 2024 trend belongs to educational and informative videos. Users flock to the platform to learn, whether to discover new recipes, DIY tips, makeup techniques, recycling advice, or other practical skills.
To boost your business's social visibility, become a genuine source of knowledge and inspiration.
@laredoute Welcome to the "Your Intro to Decor" series! What topic would you like us to cover next time?
#decorhacks #laredoute
4) SEO, a major TikTok trend for 2024
In 2024, an innovative blend of SEO and social networks is emerging. In September 2023, TikTok tested integrating Google Search and Wikipedia entries into its in-app searches. This is an interesting development for businesses seeking greater visibility, especially given the growing trend of young users favoring social networks for their internet searches, thereby turning away from Google.
Which brings us to the next TikTok trend…
5) TikTok, the preferred search engine of Gen Z
TikTok is establishing itself as the preferred search engine for young people. A study by the social network reveals that 67% of users made impulse purchases after searching on the platform.
Gen Z uses the platform to look for places to eat or shop, home-decor tips, beauty advice… Its success is explained by the authenticity and naturalness of the videos offered, unlike Google links which are sometimes seen as too promotional.
6) Augmented reality (AR) and virtual reality (VR)
The increasing use of augmented reality (AR) and virtual reality (VR) marks a key trend on TikTok in 2024. Given the many benefits for engagement, interaction, and user conversion, the use of this technology will inevitably intensify.
Take advantage of this asset to offer your community unique immersive and interactive experiences.
7) Use of independent music.
Many independent artists have found success thanks to TikTok, and this trend is expected to continue in 2024.
Using independent music on TikTok gives you an opportunity to connect deeply with your audience. By supporting lesser-known artists, brands encourage creativity while demonstrating values of sharing and support for the artistic community.
This strategy strengthens the brand's authenticity and creates an emotional resonance with consumers.
8) Subtitled videos take center stage!
Adding automatic captions on TikTok broadens your audience and reinforces inclusivity, a major trend in marketing.
This feature, easy to enable, makes your videos accessible to everyone, even on mute. It's an excellent way to grow your community and enhance your brand image in the era of inclusivity.
9) Even more TikTok challenges in the 2024 trends
On TikTok, challenges rule! Dance challenges in particular captivate and unite your community. They provide a stage for everyone, with each person adding their unique touch. This trend, which remains at the top of the list, continues to dominate the TikTok world in 2024.
Take advantage of these challenges to connect with your audience, humanize your company, and add a touch of fun to your digital communication!
10) More edits, filters, and special effects
Editing, filters, special effects: on TikTok they turn every video into a captivating piece. TikTokers, like brands, benefit from using these tools to enhance their content and build a connection with a community that shares common goals and passions.
In 2024, train yourself in using the CapCut tool to create captivating content that generates engagement. You can also hire a freelance video editor to develop more creative and dynamic content on TikTok.
11) The growth of Skits
Short humorous or dramatic scenes, skits are perfect for captivating an audience with creativity and lightness. Influencers and some brands have already embraced this star format.
Companies can use them to showcase their products or services in an original and memorable way. It's a playful way to communicate by telling stories that resonate with the audience.
Incorporating skits into your TikTok strategy adds a fun touch while highlighting your brand in an innovative and engaging way!
12) Multi-influencer marketing
Collaborations between users are an excellent way to gain visibility and reach a wider audience.
Rather than launching a marketing campaign with "isolated" influencers, opt for dynamic duos, trios, or quartets. Your brand multiplies its audience and, therefore, its results!
13) Order packaging, a unique TikTok trend for 2024!
You might think that packing your orders is a boring moment with no place in your marketing strategy. TikTok proves otherwise!
Filming package packing has become a top trend for small businesses. They build customer loyalty by showing how they prepare orders with care and love.
@aismeefr We’ll show you how all our personalized jewelry orders are packed
It became so popular that some users directly ask brands to produce this type of video!
14) Subcultural content, a TikTok trend in 2024
Subcultural (or niche) content lets you reach targeted, expert communities that share values and interests with your business. These specific videos, which demonstrate authentic know-how, offer an opportunity to connect with your audience in a friendly, close way.
Each subculture is identified by a hashtag: #BookTok for reading enthusiasts, #CleanTok for cleaning experts, #FoodTok for food lovers, etc. Find the one associated with your activity and reach a passionate community!
@normalfrance Have you tried products from the Pink Stuff range?
15) Reality TV with a TikTok twist
In 2024, follow the TikTok trend “A day in my life.” This kind of reality-style content invites you to share a glimpse of your daily routine. It’s a format that performs very well, especially if you run a business.
It’s an original way to show the behind-the-scenes of your business and create a more intimate bond with your followers.
@rachelfinance A day in my life as an entrepreneur
Our tip for keeping up with TikTok trends in 2024
Stay permanently alert: follow influencers in your field as well as similar and innovative brands—it's the key to success! You'll be informed of TikTok trends throughout 2024 while discovering inspiring content for your own social media strategy!
Need a boost to energize your presence on TikTok? Hire an expert community manager on our freelance platform, Codeur.com.
