We already know: to have a good website, a good design is essential. In 2025, clarity and intuitiveness are on our computer screens!
Minimalism remains on trend, as do dark mode, oversize elements, 3D elements and authenticity. But 2025 also marks the arrival of brutalism, accessibility, artificial intelligence and ultra-personalized design. Discover all of this in the top 16 webdesign trends!
And if you need to rethink your website's visuals, get help from a freelance web designer.
1. Dare a bold web redesign
What if 2025 was the year to carry out a redesign of your web design?
Jaguar stood out at the end of 2024 with a redesign that made headlines. By rethinking its logo, the brand also revamped its website, creating a coherent and immersive user experience.
This kind of overhaul is not limited to a simple visual refresh: it means revisiting the digital identity as a whole. Jaguar adopted an elegant and dynamic design, in harmony with its new logo, to signal its new intentions, notably in terms of innovation in the electric vehicle market.
These redesigns inspire brands to dare bold aesthetic choices to strengthen their positioning and seduce their audience.
2. AI serving web design
This is, without a doubt, the 2025 trend for the world of web design. Democratized since 2022, artificial intelligence on the web is now an indispensable tool for web designers.
Design artificial intelligence is today the most prominent machine learning tool serving website design. From creating simple pages to producing entire sites, AI is reshuffling the cards in the website creation process.
This technology is still in its infancy, but with its endless personalization power, coupled with automation of certain tasks essential for sites, AI will, in a few years, be able to offer all your favorite themes on WordPress or Wix, for example.
3. Oversize remains a strong web design trend
With the use of oversize, you can no longer miss information. XXL-format elements are used across different aspects of web design. Oversize is particularly used for navigation menus, the typography or even for all media.
Some websites display videos or photos full-width at the top of the page. The aim of this web design trend is to convey a message clearly and directly.
If you want to use oversized elements in your site's design, be careful to use few elements. The site must not be overloaded under any circumstances!
4. Immersive and interactive 3D elements
3D may eventually come to dominate the design world thanks to the development of tools and technologies. It has become perfectly accessible to create models and 3D designs. For that, there's no need to be part of NASA!
Websites now feature interactive elements that allow users to interact by modifying elements themselves.
5. Glassmorphism still on top!
Glassmorphism is quickly establishing itself as a rising trend in the web design world. The sensation produced is such that page elements appear to be made of glass or crystal thanks to the combination of several effects: transparency, blur, and motion.
Creating this effect only requires the web designer to use diffusion, reflection and shadow-management techniques, producing a convincing optical illusion. If you add subtle motion, the glassmorphism effect takes on an even more impressive dimension, giving the illusion of a 3D representation.
6. Inclusive and accessible web design
Inclusive design takes into account the perspectives, characteristics, backgrounds and experiences of each user, such as age, gender, ethnicity, sexuality, language, culture, religion, etc.
Your website should be accessible through carefully written text using inclusive language. For photos and illustrations, again, aim to represent everyone so that all visitors feel comfortable when they arrive on your site.
Finally, your pages should be accessible and offer users flexibility, such as the choice between dark and light mode, text size, keyboard access, audio transcripts, etc.
Inclusivity has always been a core value of the United Colors of Benetton brand. On its website, we therefore find people with different styles, origins and ethnicities:
7. Personalized web design for each user
Along the same lines as accessible and inclusive design, a customizable design greatly improves the user experience. However, the idea is to go beyond merely switching between light and dark modes or changing the font size.
Internet users want sites that take into account their previous preferences, interactions, and history. Beyond re-displaying the same design as before, they expect to find a selection of personalized products or content, information consistent with their geographic area (if you have physical stores, for example), and tabs tailored to their profile (if they are subscribers, VIP customers, or meet other segmentation criteria, this should be reflected in the design).
8. Imperfect design
Playing with imperfections remains a web design trend. It brings a more human approach to technology with design elements that look drawn or hand-written.
The goal of this trend is to add emotional value, give the design a soul, and bring authenticity. The icons will be hand-drawn to communicate positive emotions to the user.
9. The art of scrapbooking in web design trends
More room for creativity with the mix of photos, illustrations, icons, and graphics. A trend borrowed from the art of scrapbooking and collage, which helps create a memorable visual message.
Beyond the idea of adding a mustache to a person's photo, you can juxtapose graphic and photographic elements. It's also a way to personalize images and add a more playful touch to your designs.
10. Bold and bright colors
This year, expect bold, vibrant color combinations on your screens. Bright blues, purples, and pinks are entering designs to add luminous, sometimes neon-like effects to websites.
A particularly beneficial trend for two-tone websites. A two-color design can indeed create visual liveliness by pairing perfectly opposing colors.
Also read: How do you choose the right color contrast for your site?
11. The mockup effect
Nothing beats a grid for organizing our ideas. The same goes for website design. The mockup effect, with all its lines dividing our screens, draws the eye to specific elements.
You also find the use of irregular grids that allow the creation of very modern layouts.
Also read: 4 effective alternatives to infinite scroll
12. Overlapping elements
On the verge of 3D, layering images or videos adds depth to designs. This trend is not incompatible with a minimalist style since, by integrating white space, you can achieve clear, well-structured pages.
You can create effects by positioning your media and typography and by using parallax, which gives the image a sense of movement.
13. The return of interactive typography
Considered today as a genuine graphic element to work on heavily in your various creations, typography, or typeface, is a significant contribution that can make your creations even more impactful for visitors. Typefaces allow you to highlight your text, adding value to your content.
This year again, we'll emphasize the interactivity of these elements more and more to energize your site as much as possible.
This translates into adding features such as enlarging text on hover or motion design applied directly to your typeface. These new features help animate an element that until now remained simple text.
14. The 404 error page should be creative
For a long time we neglected the design of the 404 page. By choice, because we don’t want to give it the means to be rehabilitated, or out of negligence, because we often, mistakenly, think that no one will land on it.
Yet this page is one of the leading causes of visitors abandoning websites. Uninteresting and often irritating, the 404 page is a real liability that brands try to make people forget.
Today, in 2025, it is essential that your 404 page be striking and, above all, attractive. Forget the simple “Error 404. This page cannot be found.” Create a real page that produces a sense of surprise and makes visitors think this page didn’t appear because of an error on your site!
15. Dark mode or dark design
Don’t imagine anything negative in this “dark” trend since it turns out that the dark design is gentler on the eyes, less aggressive. It’s a very modern trend that makes colored elements stand out more and improves visual ergonomics.
Even though it has appeared in this type of article for several years, this “dark” mode still comes across as a trend and a very beneficial addition to your website.
It is also a practical trend that is particularly suited to OLED screens, which are brighter and less energy-consuming than LCD screens.
16. The democratization of UX Writing
The term UX Writing gained significant popularity when Google made it known to a wide audience in 2017. While this practice gradually faded in favor of SEO content, user experience—becoming increasingly important in Google’s eyes—has returned to the main concerns of UX designers.
Aiming to create a real experience, UX designers focus on the word, its meaning, and what it can evoke in the consumer. The human element must come back to the forefront of content, and Google wants brands to concentrate on this aspect to succeed on the web.
17. Brutalism and nostalgia
Brutalism is a web design trend that directly echoes nostalgia marketing. The term defines the architectural style of industrial buildings constructed in the 1950s—factories characterized by raw concrete, steel, and modular elements.
In web design, brutalism emphasizes a basic design built from a stripped-down, unstyled HTML structure. A graphic style that recalls the early days of the internet and especially the look of user interfaces from the 1990s.
The goal is to stand out from modern designs by rejecting web design trends. Yes, it's paradoxical, but it works! Brutalism appeals to the nostalgic, the rebellious, and generations who reject imposed rules.
The design of the FlowVentures site is a perfect example of nostalgia with its pixel effect:
Our tip to improve your site's web design
In 2025, designers are moving toward a more authentic, accessible approach to web design. The aim is to capture users' attention by favoring personalized design, high-contrast visuals, bright colors, and a bold style.
To adapt your website to the latest web design trends, hire a graphic designer freelance on Codeur.com!
