Staying up to date and understanding the constantly evolving standards of social media can be challenging, especially when it comes to image formats. This practical guide helps you navigate the various image specifications on one of the most popular social media platforms: Twitter.
Whether it's your profile image, your cover banner, the images you share in your tweets, or ads, each image has an ideal size to ensure optimal display and effectively support your posts. Dive into our comprehensive guide to Twitter image sizes and make sure your tweets are seen, both figuratively and literally.
The different X image formats – Twitter
Profile and cover photo
On X, the recommended size for a profile photo is 400×400 pixels, though a minimum size of 200×200 pixels is allowed. For the X cover photo, the preferred dimension is 1500×500 pixels.
Feed photo
On X's timeline, the widest image (whether portrait or landscape) is resized to 680 pixels, and the rest of the image is scaled proportionally. Images can appear in either portrait or landscape mode. It's preferable to use larger dimensions, such as 1200×1200 or 1200×628 pixels.
Photo for a sponsored tweet
For a photo used in a promoted tweet, a minimum size of 600×335 pixels is required. However, 1200×675 pixels is recommended.
The size guide in infographics
Conclusion
Understanding and following the recommended image sizes on Twitter can make the difference between a tweet that goes unnoticed and one that captures attention and sparks conversation.
By taking these recommendations into account in your social media content strategy, you ensure your images are always displayed under the best conditions, highlighting your message and your brand.
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