You take care of the your blog writing and of your website, but are you sure that's your role? Web writing requires skills in French, of course, but also in digital marketing.
Several strategic areas shape your editorial line, such as creating an editorial calendar, SEO, knowing your buyer personas and the customer's purchase journey.
To find out if you need a web copywriter, here are 10 unmistakable signs!
1. You have difficulty writing
If you have some difficulties with French, it's strongly recommended to hire a web copywriter.
Your content represents your image. If it's full of spelling and French mistakes, your credibility could collapse.
Prospects won't want to keep reading or contact you, even if the substance is far better than the presentation.
Also read: Writing: 7 spelling rules to know
2. You don't like writing
To keep a blog active on a regular basis, you need to enjoy writing articles. If this task weighs on you and you approach each piece reluctantly, you risk becoming bored and abandoning your editorial line. Moreover, it's difficult to do excellent work when you hate it.
Delegate writing to a professional, then use the time you gain to focus on tasks that excite you.
3. You write the same way you speak
It's tempting to construct sentences in a familiar way. However, the "I write like I speak" style doesn't suit all audiences or industries.
The way you construct your sentences and the language you use depend heavily on your audience profile and the message you want to convey.
A web copywriter has the necessary skills to analyze the appropriate tone for write your white papers, your website's pages or your blog posts.
4. You don't know which topic to tackle
Setting up a blog requires creation of an editorial line in advance, followed by the development of a publication schedule.
If you get stuck at this stage and are unable to list topics that will help you acquire, retain, and convert visitors, then you need a professional.
Indeed, a web copywriter supports companies from the implementation of the editorial strategy initial setup to the analysis of results. Their role goes beyond that of a simple scribe: they advise you on the topics to address, as well as on the publishing schedule.
5. You don't know any rules of web writing
The 5W, inverted pyramid, internal linking or SEO are unfamiliar to you? These concepts all play an important role in the structure, readability, and search ranking of your website. Text published on the web is consumed differently than a book or a press article.
If you want to capture web users' attention all the way to the call-to-action (another concept to know!), your content must keep them hooked and reveal engaging information on every line.
6. Your posts aren't getting the desired results
When you write, you inevitably have an idea in mind: make more sales, get new leads or clients, showcase your expertise on a given topic…
If you enjoy and know how to write but aren't getting the expected results, it may be time to hire a freelance copywriter. A copywriter will help you define and implement your goals. Your posts will have more impact and you'll get better results.
7. You are not consistent in your publishing
Being able to publish content, even high-quality content, is not enough. You must publish content regularly. That's what your clients (and prospects) want, and it's also what search engines like Google want.
But if writing is a secondary task for you at the very bottom of your to-do list, you risk not being consistent enough with your publishing.
As we said earlier, a web writer will help you set up your editorial calendar and ensure regular publication.
8. You aren't neutral enough
Because you are part of your company, your perspective is different from that of a customer or potential customer.
The problem is that you know too much. You understand the jargon and all the subtleties of your sector. As a result, you may struggle to put yourself in your readers' shoes and remain objective in your articles.
That's the whole advantage of a freelance copywriter! A web writer brings an outside point of view and can look at your company with fresh, objective eyes, write content in simpler or more nuanced terms, and identify the key points most likely to attract new clients. You'll get an objective view of your company's strengths and weaknesses and of your editorial strategy.
9. You're not comfortable with every topic of expertise within your company
Depending on your company, you may need to write texts but you may not be an expert in every area covered by your activities.
When you hire a freelance web writer, you can adapt the writer to your specific project. On Redacteur.com you'll find writers specialized in technical fields, particularly creative writers, and writers specialized in certain types of content…
In short, depending on the project, you'll always have someone very comfortable writing your posts.
10. You're expanding internationally, but your texts are written only in French
If your audience is exclusively French, then this last point does not concern you.
But if you want to expand internationally, or are already international but your site and content are not translated, the help of a freelance expert in English writing or a professional translator will be very beneficial.
Translate all of your content It offers many advantages. It saves you from recreating everything from scratch and allows you to achieve good search engine rankings quickly.
On Traduc.comyou can have all your content translated into more than 90 languages, directly within your files. Request a quote today!
Our tip
Do you notice one or more of these 10 signs? Then it's time to place your order on Redacteur.com to choose an experienced writer who will help you with your editorial strategy!
If you need support with translating your content, find the right freelancer on Traduc.com !
The article 10 signs that prove you need a web copywriter first appeared on Redacteur.com.
