Google has just unveiled an experimental feature designed for the Search Console performance report. The goal is to save you time: instead of manually configuring your views, you can now use natural language to filter and compare your organic traffic analytics data.
Key takeaways:
- A new AI-assisted configuration translates your sentences into filters and settings in the Performance report.
- It automatically handles applying filters, complex date comparisons, and selecting relevant metrics.
- The feature is limited to the Search Results report (not Discover or Google News).
- This is configuration assistance: the AI cannot sort the table or export the data.
Simplified configuration through natural language
Announced on Thursday, December 4, 2025, this new feature aims to reduce the effort required to isolate precise data. Concretely, you describe the analysis you want, and the AI converts your request into immediate technical settings.
The tool focuses on three main actions:
- Apply filters: The AI can restrict data by query, page, country, device, result appearance, or date range.
- Configure comparisons: It automates setting up time comparisons (for example, comparing this quarter to the same quarter last year) without manual configuration.
- Select metrics: Depending on your question, it chooses to display Clicks, Impressions, average CTR, or average Position.
Usage examples
Google offers several use cases to illustrate the tool’s flexibility:
- Precise filtering: « Show me mobile queries containing the word 'sports' over the past 6 months.. »
- Complex comparison: « Compare the traffic for my pages containing '/blog' this quarter versus the same quarter last year. »
- Metric selection: « Show me the average CTR and average position of my queries in Spain over the last 28 days. »
Limits and precautions
Google specifies that this feature is being rolled out gradually to a limited number of sites. Still experimental, it has some important constraints to be aware of:
- Limited scope: It only works for the Search Results performance report. Discover and News reports are not supported.
- Risk of error: AI may misinterpret a request. It is essential to always check the filters suggested by the tool before analyzing the numbers.
- No actions on data: AI configures the display (filters, metrics), but it cannot perform actions such as sorting table columns or exporting results.
The article "Google Search Console integrates AI to configure your reports instantly" was published on the site Abondance.
