An Ahrefs study indicates that over the past nine years, nearly three-quarters of the backlinks analyzed by the tool have disappeared or become inaccessible. This is a point to consider in your visibility and SEO strategy… Ahrefs recently published a study on what is commonly called “link rot,” or [...]
The article "Two-thirds of links have a lifespan of less than 10 years [study]" was published on the site Abondance.
