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8 log analysis tools for SEO

It is essential to use a log analysis tool to understand and effectively analyze traffic and how search engine bots crawl your website.

Whether it's to carry out a SEO log analysis or simply to monitor your site's traffic, we've selected the best log analyzers available for you!

The tools in this article were selected by our team and are not sponsored. Find out how to sponsor your tool.

Screaming Frog: Log File Analyser

Screaming Frog log analyzer

Desktop log analysis software, Screaming Frog: Log File Analyser is easy to install and requires no special configuration to use once installed.

It allows you to easily analyze your website's logs and understand who visits your site.

This log analyzer is perfect for checking how search engines crawl your website and how often they do.

Price: Screaming Frog Analysis includes a free version that can crawl up to 1,000 lines. The paid version is intended for larger sites and starts at £99/year/user.

Be careful not to confuse the Log File Analyser with the SEO Spider crawler if you choose the paid version. The SEO Spider is a crawling tool while the Log File Analyser is a log analysis tool.

Loggly: a good free log analyzer

Loggly log analyzer

Loggly is a cloud-based log management and analysis service, founded in 2009. Their main goal is to simplify log management and allow developers and engineers not to have to worry about managing logs.

Its clients include EA, Autodesk, SendGrid, Sony Pictures and Citrix.

Price: Loggly offers a free plan ideal for getting started and paid plans to receive automatic alerts, collaborate with others, or access integrated dashboards.

logz.io: a real-time log analysis tool

Logz.io log analyzer

logz.io It provides a real-time, actionable view of your logs thanks to the ELK service. ELK is a simple yet robust log analysis platform.

Its clients include Netflix, Facebook, LinkedIn, Cisco and Microsoft. logz.io is probably one of Splunk's main competitors, which we'll discuss later.

Price: Offers usage-based pricing.

GoAccess: an open-source log analyzer

GoAccess log analyzer

Here is the first software on this list that is completely free, and for good reason: it is open source and available on GitHub with more than 2,900 stars and over 200 forks.

GoAccess It is designed to be a fast, terminal-based log analyzer. It's a tool for those who enjoy using terminals and want quick access to their data.

You can easily generate reports on the fly with this tool, producing them in real time in HTML, JSON or CSV.

Price: 100% free!

Splunk: understand your data through logs

Splunk log analysis tool

Splunk It is a major name in log and application management. This log analysis tool has been around since 2003 and is not a newcomer to data analysis and monitoring.

Acquired by Cisco, Splunk provides an excellent way to collect, store, index, search, correlate, visualize, analyze and report on any machine-generated data to identify and resolve operational and security issues faster, more repeatably and affordably.

They offer powerful analysis tools that let you go back in time easily thanks to ad hoc queries. Their dashboard and trend charts are also an excellent way to spot and visualize potential trends.

Price: Splunk offers free and paid plans. The free plan, Splunk Light, allows you to record up to 500 MB of data per day. Pricing for paid plans depends on the volume of data you process.

Papertrail: analyze your logs easily

Papertrail log analysis tool

Papertrail is more of a log management service, but it also offers interesting features that let you analyze them quickly!

Among its features are an intuitive web-based log viewer and powerful command-line tools. If you’re a developer, you’ll probably like Papertrail! You can perform live searches, by time or by content, save your searches and even color-code your logs differently depending on their nature.

Finally, Papertrail integrates with your favorite tools like Slack and Zendesk, and even offers a widget for macOS!

Price: Papertrail offers free and paid plans starting at $7 per month.

Fluentd: a tool to unify your logs

Fluentd open-source log analyzer

Fluentd is open source and allows you to unify logs from multiple sources so they can be analyzed more easily and effectively. Fluentd users also have more than 300 plugins to connect to a wide range of data sources.

Among Fluentd’s users are Microsoft, Amazon AWS and Nintendo.

Price: Fluentd is open source, so it’s free!

Dynatrace: a log management and analysis tool

Dynatrace log analysis tool

Dynatrace is a log analysis tool that helps you manage and analyze your logs to make decisions.

This tool allows you to measure your working environment and identify points of friction.

On pricing, Dynatrace offers consumption-based data billing. Keep an eye on this depending on the size of your site.

Also worth reading : Cocolyze, the French SEO tool, offers 100% free page analyses

Analyzing your logs is essential

The last thing you want is to spend hours sifting through endless, disorganized log files trying to find what you need.

There are many log analysis tools to help you better understand your data and analyze it more efficiently.

But if you're not familiar with log analysis, hire a specialist on freelance platform Codeur.com! You'll find network or SEO specialists to analyze your logs according to your objective.