Do you want to boost your company's visibility online but don't really know how or where to start? Here is a series of tips to help you get your website SEO improvement project off to a good start!
Before you start...
Know that SEO is not an exact science. When the time comes for you to look for a provider, rule out commercial offers that sound too good to be true. No, you will not be number one for an important keyword in 6, 12, or 48 hours.
Just make sure you do things correctly and in the right order. If all goes well, Google should regularly send visitors to your site. Keep in mind that good organic SEO is a matter of time, quality, and strategy. Place your pieces on relevant keywords as cleanly as possible. Organic SEO will only be profitable in the medium to long term.
To start, and greatly simplifying things, you should know that SEO is influenced by three criteria:
- The code;
- The content;
- The links.
To put it simply, if you want to improve your site's organic SEO, you should aim to have a well-coded site, relevant content, and links from authoritative sites in your niche.
If you are looking for a provider, define properly the specifications for a site's SEO.
Also read : Top 30 SEO mistakes that hurt your site's rankings
Code
Step 1: Perform a technical audit of your site
To see whether your site is well coded and not causing issues with Google's criteria, it is recommended to perform an audit SEO of your website. The technical audit is the first necessary step to improving your SEO. You need to identify and fix the blocking issues on your website.
If you try to invest in content creation while your CMS generates duplicate content (which penalizes your site's visibility in search engines), you are wasting all your efforts and budget. Starting with an audit lets you begin on a solid foundation.
Discover 10 Chrome extensions to audit your website :
Content
Content is to SEO what hooks are to fishing. It lets you place as many baits (queries) as possible to catch visitors. Queries correspond to the searches people make on Google.
It's about being the best positioned in search engines for popular and relevant queries for your activity.
You understand that being first for “John John the nougat man with blue teeth” is useless since nobody searches for that. So to define your content, you will need to find ideas for keywords that your prospects search for most often and where your competitors are not too aggressive.
Step 2: Analyze the competition
Before creating your content, I recommend working on this step thoroughly because part of your budget is correlated with the aggressiveness and number of your competitors online.
Ask a provider to analyze your direct competitors on the following topics:
- Their popularity;
- The number of links;
- The quality of the links;
- The number of keywords placed;
- The keywords that generate revenue;
- Their site's weaknesses and strengths, etc.
In short, gathering as much information about them as possible will allow you to do two things.
The first is to know that you'll need to allocate a decent budget because you are not the only one trying to do well!
The second is to find leads for your keywords and the queries on which you want to rank. What works for your competitors can also work for you.
There are tools to help you with your competitive analysis. Among them:
- SEOBook : Thanks to its web page similarity comparison tool, compare the titles, meta information and recurring phrases that appear on the different pages of a given website;
- Internet Archive : Its Wayback Machine tool catalogs a history of 446 billion web pages on the Internet. Use it to analyze your competitors' web history.
Step 3: Select your keywords
Work on your keywords with a provider to give yourself the best chance of success!
Warning: avoid choosing keywords that are too generic; you won’t have the budget to compete with the giants on those queries, whether in organic or paid search. Moreover, ranking on overly generic keywords may not be relevant for you.
Try targeting niche, specific, or local queries.
Warning: don’t try to capture traffic from regions you can’t serve, for example. If you want to find keywords yourself, you can use tools to analyze your competitors’ keywords. Use Google Suggest to see the most typed queries and Google AdWords Keyword Planner to get an idea of search volumes for your queries.
To help you: 85 resources to improve organic search performance. Among them:
Step 4: Write (or have written) your content
Once you have the keywords, you can define the static pages that need to be created.
Again, a quick look at your competitors can be useful! Find the pages that rank for important queries, and see if you can create more comprehensive ones to outperform them.
Once you’ve listed the pages you want to create, design a template to outsource the content and start writing your texts!
It couldn’t be simpler! Use a service like Redacteur.com to quickly create quality texts. Select the SEO text option and qualified writers. This way, you can choose the queries you want to highlight in your text(s). You receive about ten contacts within a few hours and the first texts very quickly.
Links
Step 5: Attract links to your content
Now that your site is properly coded and your content is created, you need to start building links to your content and between your pages.
Warning: offers like "get your site listed in 23,400 directories with one click" are kryptonite for your great website!
To effectively fight these harmful offers, keep this formula in mind:
Nothing truly free, nothing truly easy, never a miracle!
It will help you avoid wasting too much time and money during your online journey.
For link building, work with a provider to define an action plan and organize tracking of the acquisition of qualified links to your website. They will help you set up a link acquisition campaign (netlinking) and guide you toward creating content (blog posts, infographics, etc.) to obtain links to your site (linkbaiting). Also ask them to work on your site's internal linking.
Several factors determine the quality of a link. Among them:
- The link anchor;
- Its relevance;
- The page authority;
- The number of links on that page;
- Proper link structure.
To learn more, discover how to optimize your links!
Also read : JavaScript SEO: best practices to improve your search ranking
Conclusion
In summary, if you want to manage your website's SEO effectively, we recommend following the order and steps below:
- Audit your site to be sure to remove technical barriers to Google;
- Analyze your competitors and define your content strategy;
- Have high-quality content produced (use Redacteur.com to help);
- Create a link-building campaign to lay the foundations;
- Then try linkbaiting (blog, infographic, etc.).
This article will help you improve your site's SEO. Feel free to ask your questions or leave your feedback in the comments!
Don't forget: all the providers you need for a successful SEO strategy are on Codeur.com. Post your project and receive numerous quotes from freelance professionals in minutes!
