As part of a marketing strategy, choosing the right graphic style for a video is essential. Among the available options, the animated video, from cartoon to motion design through video scribing, stands out for its impact and flexibility. Here is a selection of the top 4 free tools to create professional animated videos.
The tools in this article were selected by our team and are not sponsored. Find out how to sponsor your tool.
Animaker
Animaker aims to be the simplest solution for creating animated videos, and it's true that it's really not complicated to use.
You just need to sign up for free to access hundreds of pre-designed videos on various topics. Whether you want to create an advertising video or an animated infographicyou'll find what you're looking for.
In terms of editing, you can add characters and props, music, insert special effects, import your own videos and of course add transitions. For projects where the video needs to last several minutes, you can create multiple scenes to make editing easier.
With Animaker, you can export your video directly to YouTube or Facebook, or download it straight to your computer.
- Price: the tool is free but the possibilities are very limited; you will likely need to switch to a subscription starting at $15/month. Note that there is a solution specifically designed for businesses.
PowToon
PowToon promises a video created in 20 minutes thanks to the tool's ease of use and the variety of themed templates available to you.
Adding text, call-to-actions, illustrations, shapes, and even music is done through an easy-to-understand editing interface. Pre-designed scenes can be added and customized, saving you time when creating your animated video. The image and illustration library includes a variety of graphic styles (emoji, pixel illustration, hand-drawn sketches, etc.). As you can see, there’s something for every taste and need.
With PowToon, you can mix animation and corporate videos for a very professional result.
You can embed your video on many sites (YouTube, Facebook, Vimeo, Slideshare, etc.), but also export it in different formats. Beyond the traditional MP4, you can export to PDF or PPT, with each slide featuring animations.
- Price: a free version is available, but for more features you will need to subscribe to a plan starting at $15/month.
Also read: 6 tips for creating irresistible videos
Vyond
You may have known this tool under the name GoAnimate? Today called Vyond, this solution allows you to edit animated videos very easily thanks to a wide selection of templates.
Several video styles are offered. Once you’ve selected your style, you’ll arrive at the editing area, which is again very intuitive.
The power of this tool lies in animating elements. For a character, for example, you can assign it:
- An action
- An expression
- A dialogue
Of course other features are offered and the library is very extensive. The possibilities are therefore numerous: characters, graphics, music, text. All these elements fit into templates that are sometimes pre-made and can be customized.
- Price: after a free 14-day trial, you'll need to choose between three subscription types: Enterprise, Business, or Personal. Prices start at $58/month.
Rawshorts
Rawshorts is a tool for creating animated videos that uses artificial intelligence. A video can be automatically generated through a very simple process:
- You submit the text or the URL of your blog post
- You select a template (or rather a visual style)
- You add / edit / delete — in short, you customize the generated video sequence
The visual editor is very comprehensive: text-to-speech, text templates, animated backgrounds, charts, an image and illustration library, and music — everything is there to help you create a professional animated video.
Another feature of Rawshorts is that you can create videos specifically for social networks such as Instagram and Facebook thanks to customizable formats. Exporting to these platforms is therefore possible, as is downloading in different qualities.
- Price: the tool offers a free plan, but to access all advanced features you need a subscription starting at $20/month.
Choose the tool that fits your animated video needs
These free tools allow you to create animated videos suited to various marketing needs. For even more personalized results, consider collaborating with a freelancer.
