As you know, in SEO you need to create quality content regularly for a site to rank well in search results.
This writing work takes time, which companies rarely have!
To help you reach your editorial goals, here are 13 tips to write high-performing SEO pages more quickly.
What is a high-performing SEO page?
Before sharing our various tips, it can be useful to understand what Google and users expect on the subject.
- Some keywords matching the search intents of your prospects
- A semantic field well-developed
- Relevant, unique, and informative content
- An optimized text structure and markup
- A engaging title
- A quality user experience
- A internal linking well thought-out
- An appropriate minimum text length:
- 300 words for a product page
- 300 words for your web pages (homepage, for example)
- 500 words for a blog post (between 500 and 1000 if your goal is to improve your SEO)
After this brief reminder of the prerequisites, all that remains is to find content ideas to fill your editorial calendar!
1. Ask your target audience
The first thing to do to avoid wasting time writing is to create articles that will interest your readers.
There’s a simple trick to write relevant web pages: ask your customers what information they would like to find on your website!
Don’t hesitate to contact your customers directly to ask them.
They already know your product or service and will therefore be best placed to inform you about the shortcomings of your written content.
The process has an additional benefit: your customers will feel valued, which is a major asset for customer loyalty.
2. Use your FAQ
If you have a section FAQ (Frequently Asked Questions), it’s an excellent source of inspiration for your future content.
Analyze the most frequently asked questions and develop several articles on the topics raised.
If you don’t have an FAQ, we strongly recommend catching up! A dynamic FAQ will allow you to:
- To lighten the workload of your customer service.
- To improve your organic search ranking by adding keywords and SEO content.
- To improve the customer experience and your conversion rate.
Of course, to be effective, your FAQ must be updated regularly using feedback from your customers.
3. Improve the best-performing existing content
It's a tip that may seem obvious, yet is rarely used!
You just need to find your best-performing blog posts and optimize them with additional, up-to-date information. A page already well positioned in the SERP already generates traffic; improving its content will inevitably produce a significant jump in search results.
To optimize your page, you can use Google Suggest to identify current trends on the topic or analyze content created by competitors.
The most important thing is to do better than before and better than your competitors.
4. Find content ideas on the Web
Several websites are a goldmine for content creation! If you want to write high-performing SEO pages quickly, here are three sites to add to your bookmarks immediately:
Quora
Quora is a very active platform where internet users can ask questions, receive answers, and respond to other users' queries.
You will be able to browse the different topics on the social network to find relevant subject ideas for your future articles.
BuzzSumo
BuzzSumo is an analytics tool that will allow you to identify trending topics, to find influencers and to track your online reputation as well as that of your competitors.
The tool is paid, but it's a very effective solution, and there's a reason content marketing specialists particularly praise it.
In addition to helping you find high-traffic keywords, BuzzSumo gives you the ability to create alerts as soon as an article is published on a specific topic or product.
AnswerThePublic
Finally, here is a very relevant site for your content idea research.
Just enter your query, select your country and language, and the online tool returns all the questions asked by internet users worldwide related to your query.
5. Leverage Google's SERP
The well-known search engine is a valuable source of information when you're short on ideas.
Start by typing your keyword into Google and observe the suggestions offered by the autocomplete.
They correspond to the search intents related to your keyword and will not only allow you to enrich existing content, but also to find relevant topic ideas.
Then check the 'People also ask' section on the Google results page; you'll get several related topics for writing your articles.
6. Conduct effective monitoring
There's nothing like information monitoring to keep track of the latest publications in your field and never run out of inspiration!
7. Translate foreign articles
If you suffer from writer's block, here’s a tip to help you fill your editorial calendar!
Visit the websites of foreign companies working in your field and browse their blogs to find interesting articles.
All you'll need to do is translate the texts and either rework them to avoid duplicate content and adapt terminology to France, or publish them as is while citing your sources.
8. Use SEO tools for your semantic research
In SEO, finding good digital content ideas isn't enough; your texts also need to be optimized so crawlers understand your topic and index it.
Here are two tools that will help you expand your lexical field:
1.fr
1.fr will initially provide you with a list of questions asked by internet users related to your keyword and the number of sites publishing an answer.
Depending on your marketing strategy, select the topics that will help you achieve a better position in the SERP.
Then, in the Optimize your text section, you get a list of words to insert to enrich your semantics, or you can check your text directly if it is already written.
You will get an SEO score. For a high-performing page, aim for at least 80%!
Yourtext.guru
Yourtext.guru is a web writing assistance tool that will allow you to improve your content until it perfectly meets search engines' expectations.
The tool contains many features: it provides semantic scores throughout writing, helps you optimize the creation of semantic silos, suggests an article structure (OneShot guide)…
9. Test your title tag and meta with a SERP simulator
Your title tag and your meta description are extremely important in SEO since they are what the user sees in the SERP.
They are what will make a user want to click on your web page.
You will find many free online tools to check the relevance of your tag and your meta description.
10. Optimize your images
The performance of your SEO page also depends on using quality visuals. Images will enliven your textual content and make it more pleasant to read.
- Instead, use a paid image bank if you can afford it. The image quality is significantly better than free image libraries and you'll have more choice.
- Then, consider reducing your image file sizes by compressing them to avoid slowing down your page load times.
- Finally, don't forget to fill in the attribute Your image alt text to tell Google what the image contains and thus optimize its SEO.
11. Use editorial management software
To make writing your SEO pages easier and to help your web writers work more efficiently, management software is an essential tool!
The software will allow you to transmit all your writing information to your editorial team: content briefs, task assignments, brief integration, publication scheduling…
Semji and Pilot are two French solutions packed with features.
- With Semji, your teams quickly identify the web pages to optimize from the dashboard. An editorial calendar assigns content to the designated writer. The platform also includes a writing aid tool with an SEO score to reach.
- With Pilot, you establish better collaboration within the marketing department: interaction between colleagues is easier, projects can be easily shared and thus approved by editorial managers, and the editorial calendar is visible to the whole team...
12. Measure the effectiveness of your content
No content strategy would be complete without measuring its performance.
Among the KPIs (key performance indicators) to monitor, check in particular:
- The ranking of your pages in the SERP.
- Which keywords allow your site to rank.
- Bounce rate.
- Most visited web pages and articles.
The results will show you the friction points to improve!
13. Stay true to your brand image
This last tip is more of an advisory note, but if you want to attract and retain your audience, you must write pages that align perfectly with your brand identity.
Readers should be able to recognize your editorial line above all others. Give your content a distinctive tone and spark your prospects' interest with your commitment and values.
Our advice
Writing high-performing SEO pages quickly requires substantial work, from idea research to analysis of commercial results.
To go even faster, consider delegating the writing of your texts to our professional web copywriters !
