Nearly 70% of consumers do not complete their transactions before leaving an online store. Fortunately, it is possible to reduce this figure thanks to "wishlists"!
Wishlists allow customers to list items they are not yet ready to buy. They can add products of their choice without needing to create a cart, and come back later to complete their purchase. But how can you ensure they return to finish their order? Here are our tips!
1. Use a high-performing plugin
The first step to converting wishlists into an actual purchase is to find a plugin high-performing.
In many cases, customers add products and then wait for sales promotions or discount coupons to buy them. Sometimes a user also saves an item that is temporarily in out of stock.
An effective wishlist plugin should:
- Remind the consumer when products are back in stock;
- Notify customers who want it when new products arrive;
- Provide options for sharing on social media;
- Offer privacy guarantees for users;
- Allow you to identify the most 'desired' products.
Obviously, the plugin must also be easy for visitors to your e-commerce site to use.
2. Place the wishlist in relevant locations
To increase the chances of conversion, the wishlist should be placed in a strategic spot. Ideally, the button should be on every product page. The goal is to reduce friction while browsing and allow the visitor to complete their purchase later on another device.
Also place the wishlist on every product image. Just add a heart to the photos so customers can mark them as favorites — all without having to create an account first.
Finally, the wishlist should remain visible and accessible from the shopping cart and during the payment. Why? To encourage customers to add items from their lists in order to prepare their next orders.
3. Remind visitors to save the wishlist
Customers can forget to save their wishlist before leaving your site. In that case, you'll lose sales opportunities!
Encourage them to leave their email address to save their wishes and ask for their consent to send notifications related to the added products.
From that saved data, you can run personalized campaigns. Which brings us to the next point...
4. Use wishlist data to create personalized campaigns
Use the information obtained from wishlists to feed your marketing strategy.
Is it sale season? Look at which types of products appear most in your wishlists and put them on promotion!
You can also personalize your emails by recommending products similar to those in the customer's list. For example, if a visitor saves a pair of pants, you can suggest others from the same brand or a matching top.
Also remember to remind your visitors that their favorite products are waiting for them. In your email, list again the items added to the wishlist and include a discount code to encourage the purchase!
5. Track added products to identify top (potential) sales
Wishlists offer insight into your customers' thinking and aspirations. You can easily identify trends: which items do users save for later? These will have something in common, such as seasonality. The idea is to anticipate future star products so you can start promoting them today.
If visitors who added the item to a wishlist come across your promotions, your influencer partnerships or your blog posts on the topic, they will be more likely to convert into buyers.
6. Offer an engaging wishlist
Be creative with the design! The wishlist should be pleasant to use and share. As events approach, holidays or birthdays, encourage users to send their list to their friends or family.
Also consider add-on features to make your wishlist more relevant:
- Allow sorting and categorizing of products;
- Make it possible for users to tick off items purchased or ordered;
- Offer the ability to rename the wishlist;
- Make it easy to move products to the shopping cart;
- Allow the creation of multiple wishlists.
Also read : 20 terrifying icon sets for Halloween
Wishlists offer a great opportunity to convert visitors. Use a reliable plugin and place the button in strategic spots to encourage users to use it. Finally, use the collected data to refine your marketing campaigns so your wishlists help optimize your revenue!
Some Expert developers for e-commerce platforms can help you install these features. Post your project on Codeur.com to receive their quotes for free.
Want to do it yourself? Follow our tutorials to add plugins on WordPress, Joomla!, Prestashop and Magento !
