Marketing automation encompasses all the techniques and tools that allow you to automate your marketing tasks, notably through email automation. Thus, regular and tedious tasks are handled automatically.
Email automation lets you create sequences to automatically send emails to your prospects or your customers. To send these series of emails, you'll need an effective tool.
But how choose the right marketing automation tool specialized in e-mailing? Codeur.com offers its selection of email tools that include a very handy autoresponder feature!
Some tools in this article are sponsored. They are labeled "Sponsored". Find out how to sponsor your tool.
1. Brevo : the all-in-one solution for your email campaigns
Brevo (formerly Sendinblue) is a multichannel marketing automation platform that allows you to orchestrate email, SMS, WhatsApp, push notifications and much more from personalized workflows triggered by your contacts' behavior (signup, click, purchase…).
Designed to help marketing teams become more efficient, the Brevo solution includes:
- A visual scenario editor that's easy to use
- Advanced triggers and dynamic conditions to personalize each journey
- A detailed segmentation of your audiences by behavioral, transactional, or CRM criteria
Brevo gives you the keys to create powerful, engaging automated experiences and to take your marketing strategy to the next level
2. MailChimp: the best email automation tool
Well-known email solution, MailChimp also has a very handy "autoresponder" feature. This feature allows you to:
- to send thank-you emails after subscribing to your newsletter,
- to trigger a content sequence after registering for a webinar or downloading a white paper,
- to send tutorials to a buyer.
The tool lets you track the statistics of each campaign in real time.
Also read: 12 alternatives to Mailchimp for sending your email campaigns
3. SG autoresponder: a French email automation tool
SG autoresponder is a French-language solution. That's an advantage, because the majority of email marketing tools are in English… So if you have limited knowledge of that language, this tool is made for you!
This French software lets you organize marketing automation campaigns by email, SMS, postal mail or voicemail.
Each campaign is personalized to convert your prospects or retain customers, depending on your goals.
It's a alternative to Mailchimp interesting option to automate your email campaigns.
4. ActiveCampaign
ActiveCampaign is a platform that allows you to manage all marketing tasks in an automated way. Thanks to this solution, it is possible to send personalized emails based on current offers or on customers' birthdays.
Among other features, there is also campaign automation following theevent registration or the download of a white paper.
The interface is very intuitive and you can easily set up, modify, or delete your automations.
Also worth reading : Email marketing automation: 7 mistakes to avoid
5. AWeber
Aweber is one of the oldest marketing automation solutions. This hindsight on the tool is a major asset, as you can see that the company has been able to renew itself and evolve its solution to suit a wide audience.
This autoresponder is perfectly suited to small and medium-sized businesses that want to automate thank-you messages, prospecting emails, and those aimed at customer retention.
Note thatAweber has a mobile app that lets you monitor your campaigns from anywhere.
6. Kit
Kit is a program that enables large-scale email management. You can configure extensive marketing automation campaigns and increase your chances of conversion.
The tool gives you the ability to effectively segment your database. That way, customers and prospects receive only emails that are relevant and interesting to them. Responses are optimized! Once again, time savings are one of the major advantages of this solution.
Several plans and pricing options are available; they depend on the number of contacts to manage.
7. Drip
Very comprehensive, the Drip software has the ability to segment your customers and prospects well, allowing you to provide high-quality follow-up.
The tool allows you to send highly targeted emails based on contact profiles, their purchases, or their behavior on your website.
All sent marketing campaigns include automated tracking. Businesses, as well as freelancers, become more efficient.
8. GetResponse
Thanks to Get Response, it is possible to create impactful, original, and well-designed emailings that will display perfectly across all communication channels. The customer journey from your emails is thereby made easier by this optimal display.
Moreover, this tool allows you to create landing pages designed to convert your prospects.
Also worth reading : Up-selling: 4 email ideas to boost your sales
9. Automizy
Automizy is an email marketing platform specifically designed to increase your open rates. For example, it includes a tool that, thanks to artificial intelligence, can predict the effectiveness of your email subject line.
You will also find features such as:
- resending unopened emails,
- A/B testing
- and email automation that can be segmented.
Using Automizy lets you keep your messages personalized despite automation. The tool is very visual, which makes it easy to use.
10. Sendinblue
It is a very comprehensive French tool that also has the advantage of being entirely in French and of having readily available customer support.
Send in Blue offers numerous features such as SMS sending, traditional emailing, as well as more specific emails that accompany the customer journey from account creation, through order tracking, to password resets.
11. Omnisend
Omnisend is specialized for e-commerce and aims to convert a subscriber into a buyer.
The tool is available only in English, but offers a very large range of features.
You can, for example, configure different email workflows for a given action, so your welcome emails can adapt to how the user signed up.
Also worth reading : Emailing: plain-text or HTML version? How to choose?
Create your email automations with a freelancer
There are many email automation tools that offer autoresponder functionality. It's a basic feature of email tools. It's up to you to choose the one that suits you based on the other features offered, its language, and its integration with your existing tools.
To go further with your emailing strategy, and customize your marketing emails, take a look at our selection of 72 free email templates.
And to help you set up an email automation strategy, don't hesitate to hire a freelance web marketing consultant by posting your project for free on the freelance platform Codeur.com.
