Here are 5 free tools to analyze your SEO positioning! If you care about your company's good visibility on the internet, chances are an announcement like this will catch your attention.
Indeed, if you are reading these lines, it means you have probably already built an SEO strategy, revising your content, refining your keywords, etc.
It would be a shame not to monitor and maintain the positioning that cost you so much effort. That’s why, afterwards, there remains monitoring work to be done to track the effects of your SEO strategy.
In this article, we have compiled for you everything you need to know about the 5 free tools to analyze your SEO positioning. Ready for an overview?
Tools, yet more tools?
Apps, turnkey generators and web tools of all kinds are experiencing a real inflation today, to the point where it’s legitimate to ask: what’s the point of tools to analyze your SEO positioning?
Because the efforts made for your SEO (and it’s clear this is a long-term job) deserve that we look at their results.
Because you inevitably care about the ROI of your SEO strategy. Because a manual check would be extremely tedious and time-consuming.
And finally, because you need precise indicators to know whether your SEO strategy is working, or conversely if it needs to be adjusted to achieve better results.
1. A Google feature: Google Search Console
And yes, Google first…
You love it or hate it, but let’s say right away that Google, with its hegemonic position as a search engine worldwide, is absolutely essential both for your visitors and for you.
You may already be using Google Analytics (which measures a site's audience for free) and Google Ads (paid advertising features) ?
Now turn to Google Search Console, a true free dashboard for managing your site's SEO.
The challenge for you is to be able to monitor and then optimize your site's ranking in search results.
Google Search Console can reveal the keywords used by internet users to find your site.
You can thus compare them with the keywords you previously selected for your SEO.
But you'll get much more: the other sites that link to yours as well as the details of your best-ranked pages.
Finally, Google-specific features and the interconnection between its various functions can also be useful to you:
2. A WordPress plugin: Yoast SEO
If, like many webmasters, you use WordPress extensively, you'll be interested in the Yoast SEO plugin option.
Indeed, this setup saves time and is undeniably easy to use: you write, publish, check, and analyze on a single platform, at a glance.
Yoast SEO is WordPress's best-known and most popular plugin. It has the advantage of being user-friendly and offering many features.
For example, you'll appreciate the "Google preview" option, which lets you preview your content, your site and your meta descriptions as they will appear on Google.
The customizable "Readability" feature is also an interesting SEO tool, since it combines human reading criteria with crawling criteria for Google's indexing robots.
3. A Chrome or Firefox extension: SEO Minion
If you don't use WordPress, a browser extension can be a sensible choice for you, thanks to its great ease of access.
The main benefit of this extension is the on-page checking it provides. Once downloaded, the extension opens as a vertical panel on the right side of the screen.
The categories are:
- Title check – HTML tags – tags, a preview of your position in search results (adjustable in "preview" mode);
- Review of both internal and external links.
The title check — HTML tags — section allows you to quickly analyze adherence to HTML best practices: title tags concise, designed as a casing for the keyword to be inserted, and always a ratio of a single H1 tag to multiple H2 and H3 tags. SEO Minion also checks the indexability of meta robots tags.
The link review helps avoid broken links. Indeed, 404 errors are a bad sign in SEO. And for two reasons: first, users hate the unpleasant surprise of hitting a dead end; second, Google’s crawlers “hate” 404 errors just as much, because they make the crawling process longer and more cumbersome.
4. Software: SEO Soft
SEO Soft is what is called software in SAAS mode: “software as a service.”
Hosted by a third party such as Microsoft most often, there is therefore no need for installation as with traditional software.
A major benefit of SEO Soft lies in the way it presents its SEO figures.
Indeed, it deploys far more charts and visuals than the other referenced SEO analysis solutions.
For each keyword, you therefore have a date-to-date electrocardiogram that is easy to interpret. This offers a view that is both playful and concise on your site's SEO health.
To go into detail, SEO Soft offers a keyword audit at a specific point in time and can even combine with Google Analytics to import visitor data.
In case of difficulty, technical support is available online.
Finally, at the end of your check, you have the option to download all the SEO data in a customized diagnostic report.
Companies that work in teams will also appreciate that SEO Soft supports multiple accounts and multiple users.
Indeed, it does not allow you to fake a foreign IP address and is limited to Google.
These two drawbacks can be a significant obstacle to monitoring your SEO when you expand internationally.
For SEO analysis across multiple countries simultaneously, we would instead recommend its cousin SEO Scope, a software that has also focused on several search engines other than Google (indeed, Google largely dominates, but there are parts of the world where it is little used or not used at all) and the ability to select keywords in different languages.
5. Alternative to a single tool: combine several highly specialized SEO tools
Keyword Surfer extension: analyze the search volume for a given keyword
Keywords need no introduction. Anyone who has addressed, even briefly, the issue of SEO knows their crucial importance.
That’s why we list here a free and very handy browser extension that evaluates in real time the search rate of the keyword you type into the search bar.
This extension is called Keyword Surfer and sits directly to the right in the search bar: an immediate, very practical convenience!
A handy extension for every stage of your SEO workflow: creation of relevant keywords, instant analysis of existing keywords, modification and improvement afterwards.
The GTmetrix speed test tool
This may seem unusual, because speed does not imply keywords or traffic volume, which are nevertheless the pillars of SEO.
GT metrix it allows you to measure a metric that is hard to grasp but actually essential to getting visits to your site: real loading speed.
Indeed, what's the point of arriving at the top of the SERPs, after hours of work on the appeal of keywords, meta descriptions and, of course, content, if in the end the visitor gets impatient with a site that won't load, gives up and turns to a competitor's site?
Don't forget that the average sustained attention span of an internet user lasts no more than... a few seconds!
So everything is decided right at the start: that's the whole point of this GTmetrix speed testing tool.
Measuring the trust score (or "Trust Flow") with Majestic
A deep dive into your inbound links: being recommended by someone is good, being recommended by someone reputable is better!
Indeed, the more links your site receives from sites recognized as trustworthy, the more its Trust Flow will increase.
Conversely, if obscure sites point to you, it's publicity you'd be better off without.
The Majestic tool It therefore lets you get a detailed overview of the sites that mention you.
Each tool has its own specialty, a particular angle of approach to this shifting world of SEO.
Try several of them to determine which metric is essential for optimizing your site's SEO.
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