Your restaurant deserves the best publicity you can give it to gain visibility.
Nowadays, an establishment's online visibility is essential for developing your business. The website creation is essential, if only to allow your customers to find your opening hours or the menu so they can see the dishes on offer before coming to the restaurant.
Beyond advertising, websites offer many ways to improve your daily management and provide the best experience for your customers.
Creating a website for your restaurant: which pages should you create?
Your restaurant was surely conceived and born from your passion for cooking and the art of hospitality. Typically, restaurants therefore have a strong identity that helps them stay competitive and attractive to customers.
Closely tied to the food served and the type of restaurant, your venue's identity must be felt to leave a lasting impression. Naturally, your website should reflect this atmosphere and make your restaurant instantly recognizable.
To help you with this, developing a high-quality site that is easy to navigate and well optimized for search engines is an excellent idea. It also increases visibility and, therefore, potential customers.
Your establishment's communication can be a real asset in growing your business. It's up to you to think it through to get the most out of it and to get support to obtain a performant website filled with relevant information for your clientele.
Practical tools for your restaurant's website
Some tools available on your establishment's website will also make your daily management and organization easier.
The reservation tool
Does your restaurant take table reservations? Don't hesitate to include a calendar on your website that allows customers to book a table in advance for a specific service and indicate the number of guests, directly online.
Many people now habitually go online to obtain a service: booking a table at their favorite restaurant online saves time and avoids a phone call.
Your restaurant becomes accessible from a phone anywhere: on public transport, at work, late at night… Everyone can make reservations, and you can manage more easily without having to answer the phone during service. Everyone wins!
Online ordering
Do you offer takeaway? Your website can allow customers to order their meals according to the day's menu, updated by you, and to reserve a pickup slot.
You can, of course, choose to integrate an online payment system so your customers can pay for their order before it’s prepared, to avoid losses from uncollected orders.
This can be a major advantage, especially if your restaurant is located in an area where employees come to eat during their lunch break.
This gives you an edge over competing restaurants in your area that may not offer the same benefit.
The convenience of an online pre-ordering tool and the quality of your food and service can easily make the difference compared with other restaurants near your customers’ workplaces.
Gift vouchers
Is your restaurant starting to build a reputation in the neighborhood and attract many regulars? They might want to share their discovery of your establishment with friends or family as a gift.
It can therefore be worthwhile to offer gift vouchers that your customers can pay for in advance and give to people they know so they can enjoy a relaxing meal. It’s perfectly feasible to include this option on your restaurant’s website to give customers the opportunity to share the good time they had at your establishment.
5 providers for creating your restaurant's website
To help you build your restaurant’s website, it can be important to hire a specialized provider. To get the most appropriate service possible, you need to be able to trust the provider you choose.
Before you get started, get an idea of the cost of creating a website.
For that, we recommend choosing a platform that connects you with various professionals so you can compare quotes and professional profiles. Indeed, they don’t all have the same specialization or the same experience creating restaurant websites. Based on that, you’ll be able to make the best possible choice and be fully satisfied with your restaurant’s online storefront.
Tailored advice, specialized services, practical and relevant tools… The services offered can lead to very different prices. Here’s an overview of the providers you might use, along with an idea of their rates.
Codeur.com
Codeur.com is a free platform that connects businesses with freelance web designers who want to sell their services. Posting a project is completely free and very easy.
All you have to do is sign up on the platform and complete the form, detailing your needs and expectations for the project as much as possible. Codeur.com then forwards your request to freelancers who specialize in the subject.
You then receive quotes from freelancers that indicate a price and a maximum project completion time.
You can, at your convenience, view freelancers’ profiles and access reviews left by their previous clients. This lets you get a sense of who would be the best fit to work with you on building your restaurant’s website. All that’s left is to choose your provider and start the work!
Posting a project on Codeur.com is free. If you want assistance and priority handling of your order or to keep your project confidential, you can choose one of two paid options. They cost either 19.99 euros or 7.99 euros.
You don’t pay anything to create a project. The Codeur.com platform earns its fees from the amounts received by freelancers, by applying a 4% charge that helps improve the platform’s interface.
The advantage of Codeur.com is the lack of commitment. You can post a project without having to choose a provider right away: that makes all the difference. Feeling confident and free to choose is a real plus for a successful collaboration and a result that meets your expectations.
Zenchef.com
Zenchef.com is a platform that offers advice for creating a restaurant website and provides one or more interfaces with templates tailored to your establishment’s style. This provider’s strength is that it offers to include an online table reservation tool directly on your site. It’s even their specialty.
Thanks to the enhanced SEO tool, your site benefits from improved search engine optimization that helps you appear among the top Google results. Finally, the website is always responsive, which makes the browsing experience more pleasant for your customers and for you.
For daily management, you have access to a 100% online interface that allows you to manage things independently according to your needs.
Hotel-webdesign.com
Hotel Web Design offers creation and management of your website online. With various plans, creating your restaurant’s website becomes affordable for all kinds of budgets.
Of course, this means several types of websites are available: showcase site, “Restaurant Pro” package or “Premium”. In any case, you automatically get domain name hosting for your website and the basic initial features, which are:
- creating the sitemap, Google Analytics, and the Google Maps listing
- the contact form
- the link to your social networks and review platforms
- the ability to buy, create, or transfer your domain name
- enhanced security for your website
- SEO-optimized writing of your content and the tools to manage your site…
Many other services are included in the most affordable plan, notably allowing you to create an online table reservation module, as well as training on how to manage your website when it is delivered.
Depending on the category of website chosen (Pro or Premium), you gain access to other services, such as online payment, for example. Prices are quoted monthly and range from 44.90 euros to 64.90 euros per month.
The installation of your site is however charged from 49 euros to 149 euros, and the plans are non-binding.
E-monsite.fr
E-monsite does not connect you with a freelance web designer or a company; instead it lets you create your restaurant’s website yourself. No special skills are required: the site provides a number of tools and templates to help you define the services you want to offer your customers via your website.
The advantage of the site is that you don’t need to install any software to create your establishment’s interface. However, you must take responsibility for planning the site you want to offer and you will not be able to benefit from the advice of a professional web designer.
On E-monsite, you can create an online menu, an online table reservation module (free and commission-free), customer reviews… The idea is simple: to help you grow your business by diversifying the services offered to your clientele and ensuring your online presence for greater visibility.
The prices are extremely competitive, but that’s of course because you take on the work of creating your restaurant website yourself: on average, expect to pay between 5 euros and 24 euros for an e-commerce site. Finally, your domain name will cost 35 euros per year. The price includes the creation of 10 email addresses linked to your domain.
Adveris.fr
Adveris is a web design agency that offers the creation of your restaurant website, as well as the creation and definition of your establishment's visual identity. According to them, that's what attracts customers today.
Your restaurant must be visible and recognizable. The website offered by the company therefore allows you to include many, albeit classic, tools on your interface. However, be aware that the provider charges relatively high prices. You should therefore have the necessary budget and contact them to request a quote before getting started!
Our tip for creating your restaurant's website
Specialized solutions for creating restaurant websites are attractive but can be costly, especially with advanced features like setting up online reservations.
A freelancer will often offer you more affordable solutions using a CMS like WordPress. If your goal is simply to have a showcase site to present your offering to customers and display your menu to visitors, this option will often be cheaper.
Codeur.com allows you to create a 100% customized and effective website. By choosing a freelance web developer on the platform, thanks to the quotes provided and the profiles of the selected people, you gain a rewarding working experience and a professional who listens to you.
Thanks to the work of freelance web designers on Codeur.com, you can be sure of receiving quality work at the best price. The integrated tools are thoughtfully designed around your site usage and aim both to make your professional daily routines easier and to ensure your online presence in line with your expectations and requirements.
For a website full of relevant information and practical everyday tools, head to Codeur.com !
