Retaining your customer base is a method even more effective than converting new customers.
To optimize the management of a loyalty program and grow your sales, you can now move to digitization. The rise of the smartphone is such that there are now many loyalty apps far more practical than collecting loyalty cards in a wallet.
The Wallet, which is an innovative, engaging, and cost-effective solution, is today a powerful lever for customer retention and acquisition. Discover all the advantages the digital Wallet solution can offer you. We have then listed our selection of the best mobile Wallets for managing your loyalty cards.
A Wallet app: what is it?
People tend to associate the Wallet with a new online payment method, which is incorrect, because this tool is not limited to that.
The advantages of using a Wallet as a customer.
On iOS as on Android, using the Wallet is very simple for the customer. It only takes one click to save a loyalty card to their virtual walletwallet. The added card is then accessible from their phone so they will no longer need to carry their physical cards to make purchases in-store. Sellers can scan the cards from the customer's app. As for rewards and loyalty status, don't worry — everything updates automatically based on the customer's actions.
The Wallet, a tool for optimizing customer relationships.
A technology that is becoming widespread
According to a survey, among young people between 18 and 24 years old, 72% prefer using their smartphone not only to use their loyalty cards, but also for payments, to reserve a product, or to take advantage of their discount coupons. Among seniors, more than 46% of people between 45 and 70 years old say they are interested in or use Wallet apps. That represents a large number of users not to be ignored.
Effectiveness
40% cheaper than an SMS, the push notifications that merchants can send via the Wallet are considered 10 times more effective than email. According to a study, these notifications are viewed within 10 minutes of receipt.
Eco-responsibility
Less plastic from using your loyalty cards — you and your customers are more environmentally responsible on this point.
Our selection of the best Wallet apps for your loyalty cards.
Here are 10 Wallet apps that we have selected for you.
1. Fidme
Currently free, Fidme is available on iOS and Android. It is one of the most downloaded Wallet apps in Europe, representing over 5,000 brands. Fidme lets you gather all your loyalty cards, receipts, and coupons in your personal account. Here are all the merchant benefits offered by Fidme:
- Integration of the application with CRM (customer relationship management tool).
- Management of the loyalty program with a stamp card or a digital barcode.
- Management of other coupons such as discount vouchers.
- Display of the customer points balance.
- A feature for referral
- Ability to promote your shop to the app's users.
The only minor downside of this app is that with some shops that have old scanners, it does not necessarily work. But don’t worry, in those cases you can always manually enter your loyalty card code. This depends not on the app itself but on the stores. They will eventually upgrade their machines and the problem will be solved.
Also read : 9 strategies to improve your application's loading speed
2. Fidall
Another app free and very popular with 2 million daily users. Fidall allows you to store up to 100 loyalty cardsYou just need to scan your card to add it to your digital wallet.
With Fidall, it is possible to save all your loyalty cards to the cloud to sync them. You will then have all your loyalty cards on all your devices.
Another advantage of this Wallet app is that it shows nearby stores by geolocation where you can take advantage of the benefits linked to your cards.
Fidall is an innovative Wallet app that offers many advantages such as displaying point balances. Despite its intuitive interface, it is, however, fairly slow to use. Fidall is also available on both Android and iOS.
3. Genius
Genius is an app free available on Android, a solution developed by the La Poste group. It is actually a connected cash register used by local neighborhood businesses.
Its various features allow, among other things, to manage your loyalty programs through a module integrated with the checkout. You can, for example, define a calculation method for loyalty points.
The app is very intuitive and easy to use. It includes a statistics section that lets you track your sales and provides reports to help you make decisions.
This tool also allows you to communicate with and send notifications to your customers.
4. Prixing
This free Wallet loyalty card app, available on both iOS and Android, is useful for storing loyalty cards. Prixing offers a price comparison tool and the ability to organize your shopping based on your loyalty card offers. It can show you the lowest price for products sold in nearby supermarkets.
Thanks to geolocation technology, you'll know where the best current promotions around you are. Save a few euros and easily list your shopping.
However, major chains are not represented on this app.
5. Qoodos
You can use this software on a smartphone, tablet and on partner point-of-sale systems. If you want to offer or benefit from a tailored loyalty program, feel free to try Qoodos. You can target and segment your customer base, but also manage multiple points of sale from a single interface. Qoodos is one of the most customizable apps in 2022.
Qoodos is not just software for registering loyalty cards, but a CRM. With this tool you can fully understand a customer's profitabilityby their purchasing habits. Adapt your sales strategy based on consumer behavior to maximize benefits.
It's worth noting that an express mode is particularly suited to the fast-food sector.
Qoodos is an app free, available on Android and iOS.
6. Fidmarques
This Wallet app allows you to generate loyalty points and reimbursements after scanning the receipt. The reimbursement system is only available with partner brands. A photo of your receipt from the app lets you prove your purchase to claim your loyalty points.
If other competitors offer loyalty benefits based on where the customer buys, Fidmarques focuses on benefits tied to the brand of product the customer purchases.
The app represents around fifty consumer brands. Fidmarques is available on Android, iPhone and iPad.
7. Zerosix
Zerosix adapts to your business and the objectives of your loyalty program. Choose how to calculate loyalty points and the rewards you want to grant customers:
- Stamp the card at each purchase.
- Display of a rewards pot showing the customer's purchase percentage.
- Statuses that offer different benefits as the customer accumulates points.
With Zerosix, you know your customers like the back of your handFrom their purchasing behavior, visit frequency to your store, and even everything they put in their cart, use all this data to do your best to optimize your customers' satisfaction.
It should be noted that this Wallet platform can be shared on social networks or websites.
8. Stocard
The Stocard app is free and available on iOS and Android.
56 million loyalty cards are registered on this Wallet app. Stocard allows you to scan and store all loyalty cards. It is an app intuitive and very smooth that lets you get rid of plastic or paper cards while keeping them all available in virtual form.
This German app lists many major brands and lets you manually add any merchant. You can even add your pool or library card — only a barcode is needed!
9. Splio
Splio is an omnichannel loyalty platform. It allows you to create your loyalty programs and engagement, but also to personalize your omnichannel marketing automation campaigns.
This application allows you to boost customer engagement, to offer transactional and relational loyalty programs. You can also develop a virtual loyalty program using the mobile Wallet. The software runs in the cloud, so you can use it wherever you are as long as you have a PC or a smartphone connected to the internet.
The application offers a free trial version.
Here are the main advantages of Splio:
- Sales forecasting.
- Opportunity management.
- Task management.
- Contact management.
- Lead management.
- Barcode installation
- CRM and prospecting
Also read : 7 transactional emails to plan to improve the purchase journey
10. Virtualcards
Virtualcards is an application free and available on Android and iOS. Today it has around 700,000 users worldwide. The tool is very easy to use, you just need to scan the barcodes of your loyalty cards and you're all set. You won't need to carry around dozens of plastic cards to enjoy commercial benefits, because your smartphone will do the job.
With Virtualcards, connect with your favorite merchants and it will notify you of the latest discounts.
Our tip for choosing a mobile wallet app
The listed apps are not ranked in a top list. Each has its advantages and disadvantages, but in any case they are the best on the market in 2022. Whether you are a customer or a store manager, we recommend that you carefully analyze your needs before choosing your app. This step is essential to be able to identify the ideal app.
However, you can now digitize loyalty cards within a single mobile app. Try and use these different Wallet apps to optimize your company's loyalty programs and boost your sales.
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